Like 'OnQ' loyalty program of Hilton hotel , Ritz Calton Hotel practices Transparent Mass Customization(MC). Transparent Mass Customization means method to supply extroordinary products or services without expose to individuals customer.
Mass Customization calls for flexibility and quick responsiveness. In an ever-changing enviroment, people, process, units, and technology reconfigure to give customers exactly what they want.
Managers coordinate independent, capable individuals, and an efficient linkage system is crucial. Result is low -cost, high-quality, customized goods and services.
I think that the needs for individual-customization have been persistent for a long time.
(ex, household-industry or Job shop process is 100% customized things) , then consumers buy products cheaply by mass production (that is, standadized products) , now MC are capable by Production Technique & Information Technology. And I think cyber world "Second Life" is above all results by Mass Customization & Personalization.
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