Korea MBA MIS Blog Fall 2007

Get Together (Thu. Dec 20, 2007)

2007-12-20T01:06:00.000-08:00

Well, I guess everyone was very busy today since nobody showed up. In case you would like to try another date, let me know... Best.
jhm

Data Mining as a form of convergence

2007-12-17T06:52:00.000-08:00

Data mining for unknown knowledge and new technologies is most promising reseach area.
Especially, it will be the key technology to open convergence era which is composed of several fundamental disciplines for the future common goal. Most of global issues can be solved not by single discipline but by convergence or fusion technologies.
Due to the flood of all kinds of information, data mining is prerequisite for gathering, processing, extracting and creating new and high level knowledge. Its application will do good in most of the future R&D.
Areas such as biology, genetics, and new material cannot be explored without data mining.
Even in distant autonomous recognizer of events (DARE) as a data mining and discovery tool says the same story as follows (Gor.Victoria, JPL).
Labor-intense and mathematically onerous computations are often necessary to analyze data and search for interesting events. One of such interesting phenomenon is the presence of a previously undiscovered celestial body in image data sets. Such a body is expected to be very small and hidden among the multitude of cosmic ray noise hits in large image databases. Discovering such bodies requires intensive mathematical computations on millions of cases of possible objects. We describe the automatic process DARE, which is capable of discovering new celestial bodies. This process has already been applied by scientists. DARE rapidly sifts through image sequences, looking for the temporal persistence of small segmented regions, tremendously speeding up examination of image data sets in search for new discoveries.

Where do IT vendors think business’s focus should be?

2007-12-16T17:15:00.000-08:00

IT vendors should think what they can to reduce company’s costs. The costs can be discussed in two ways – system investment & maintenance costs, and improving business practices.

Since transactions grows very fast, needs for bigger and less-power-consuming system grows together, causing power & space issues. Vendors should device a system should occupy less space and power-consumption.

But more critically, the system should contribute in reducing costs by business practice innovation. For example, supporting good telecommunication, it reduces costs for traveling and meeting. Virtualization is a new trend for cyber business where companies meet, communicate and even sells their products. For this, they need good graphic processing capabilities, easy software for building 3D, etc. This sure gives IT vendors new business opportunities, I think.

Security matters

2007-12-16T17:14:00.001-08:00

This article shows how an individual's good-intended social activities on cyber network can harm a company’s security seriously. As the author insists, even the strongest firewall would be useless if a hacker can find an employee’s id and password. And most internet-users are willingly giving plentiful of hints about password for the underlying hackers.

In Korea - which is one of the most web-linked countries in the world – it’s easy to search personnel information through a lot of social networking sites such as cyworld, naver/yahoo/daum blog, etc. Also sometimes, you can just google someone’s preferred internet nickname to get lots of identity information.

In spite of this serious situation, I’d like to argue that personnel activities itself on cyber network cannot be prohibited by any organizational force. It is up to whom uses internet for their identity whether it is stolen or not. But, from the view point of management, company should focus on breaking the link between the personnel information and the accessibility to the company information system.

Most easy and passive approach that company can take is to educate employees to use password most unrelated from their identity as often as possible. Second, more active approach is to develop a sophisticated algorithm which prevents employees from creating easy-trackable password. This system uses a database which contains full identity information, and produces a list in which every possible combination for the password candidate is written. So if someone creates a password based on his/her identity, the system will check if it belongs to the list and alarm the user to change password.

Data mining

2007-12-16T16:54:00.000-08:00

" Data mining is the process of discovering meaningful new
correlations, patterns and trends by sifting through large
amounts of data stored in repositories, using pattern
recognition technologies as well as statistical and
mathematical techniques. " (Gartner Group)

" Data mining is a knowledge discovery process of extracting
previously unknown, actionable information from very large
databases. " (Aaron Zornes, The META Group)

There are many different definitions of data mining, but almost
all involve finding or discovering useful relationships in large
databases.

What is the technique and how to find information about a specific
meaning, it is not only the technology itself, the business problem
to solve these problems in order to understand and apply
information technology to a comprehensive process of means.
In other words, the methodology for the extraction of useful
information that can be made. Therefore, in order to perform
efficient data mining and statistical techniques, such as time series
analysis, and database technology as well as industrial engineering,
neural network and artificial intelligence, expert systems, fuzzy logic,
pattern recognition, machine learning, and reasonging with incertainty,
ranging from a variety of information technology and information
retrieval techniques are used. In addition, management strategy,
marketing techniques, such as the use of the latest management
techniques need to do.

These data mining giant through a strategy of hiding information
in a database and you can find this information is the key business
process improvements can be used in the most primitive stages.

Data mining is commonly known as Knowledge Discoverty in Database,
Knowledge Extraction, Information Havesting, Data Archeology, and
Data Pattern Processing.

Data Mining to say a word, huge amounts of data easily hidden in the
process, he could find useful information. For example, "The window
is a home to many, many thieves," said a word may sound obvious,
but everyone's insurance rates to be applied to these facts is not to be
able to think about it. A British insurance company is actually using
these facts by applying discriminatory insurance rates, the
establishment of more effective policies and the companies which
causes a large increase in profit contribution was to find the relationship
between changmungwa thieves, and this is Data Mining. The company
holds the Daily transaction data, customer data, product data, or the
reaction of customers and marketing activities in addition to other data,
such as external data sources to include all the data available based on
the hidden knowledge. Not expected or new trends and the actual
business decision-making rules were found by useful information,
and it is right to take advantage of the Data Mining.

System Integration

2007-12-16T16:33:00.000-08:00

In the past, when building information systems users are planning to design
and build the system itself, individual hardware and software to one trillion
months, it is common to order. Recently, however, a wealth of information
devices and, in addition, the information required and the system is huge
and complicated for users to choose any equipment, and software, which
needs to be quantitatively how often unknown.

In other words, systems integration, SI come directly from the need for such
a service, that service to the system's design, in order for optimal selection
and procurement of hardware, development of software applications tailored
to the needs of users, including system maintenance. Such systems integrators
and service providers to provide a (system Integrator). SI carriers are mainly
computer manufacturers, and information processing services company,
the software development company, the value-added network providers,
consultants and corporate market.

Above all, the user's system integration business is to accurately identify the
needs of securing superior talent, and technology to a variety of factors have
secured the cooperation of companies dependent on the success and failure.

Do you know ITIL? ^^;

2007-12-16T02:03:00.000-08:00

the concept of ITIL v3 explained very well in wikipedia.

The Information Technology Infrastructure Library (ITIL) is a customisable framework of best practices designed to promote quality computing services in the information technology (IT) sector. As an IT Service Management (ITSM) framework, ITIL provides a systematic approach to the provisioning and management of IT services, from inception through design, implementation, operation and continual improvement.
The processes identified and described within ITIL are supplier and platform independent and apply to all aspects of IT infrastructure. Since the mid 1990s, ITIL has been generally considered a de facto international standard for IT Service Management.[1]
The names ITIL and IT Infrastructure Library are Registered Trade Marks of the Office of Government Commerce (OGC), which is an Office of the United Kingdom's Treasury. The content of the books is protected by Crown Copyright.
As part of the overall OGC suite of publications, ITIL does not provide guidance or best practices on project or program management. It does, however, recognize that they are key to a successful ITIL implementation.
ITIL has recently undergone a refresh, and this page presents information about the newly published version 3 (ITIL v3), the core books for which were published on 30 June 2007. The major difference between v3 and its predecessor v2, is that v3 has adopted an integrated service lifecycle approach to IT Service Management, as opposed to organising itself around the concepts of IT Service Delivery and Support.

ITIL v3 core volumes

Service Strategy focuses on the identification of market opportunities for which services could be developed in order to meet a requirement on the part of internal or external customers. The output is a strategy for the design, implementation, maintenance and continual improvement of the service as an organizational capability and a strategic asset. Key areas of this volume are Service Portfolio Management and Financial Management.
Service Design focuses on the activities that take place in order to develop the strategy into a design document which addresses all aspects of the proposed service, as well as the processes intended to support it. Key areas of this volume are Availability Management, Capacity Management, Continuity Management and Security Management.
Service Transition focuses on the implementation of the output of the service design activities and the creation of a production service or modification of an existing service. There is an area of overlap between Service Transition and Service Operation. Key areas of this volume are Change Management, Release Management, Configuration Management and Service Knowledge Management.
Service Operation focuses on the activities required to operate the services and maintain their functionality as defined in the Service Level Agreements with the customers. Key areas of this volume are Incident Management, Problem Management and Request Fulfillment.
Continual Service Improvement focuses on the ability to deliver continual improvement to the quality of the services that the IT organization delivers to the business. Key areas of this volume are Service Reporting, Service Measurement and Service Level Management.
ITIL v3 uses the word "continual" as opposed to ITIL v2's references to "continuous" service improvement (CSIP). Continual implies an activity that is undertaken on a phased, regular basis as part of a process. Continuous is more suitable for the definition of activities intended to operate without pause, such as the ultimate goal of availability.

Microsoft Surface Computing

2007-12-15T13:14:00.000-08:00

I saw moving picture at class relating to MS surface computing.
wow! interesting. I think that technique perhaps utilize a kind of wireless communication technique -bluetooth-. The needs of Consumer consist of 3 category-
functional, experiential, symbolic needs. I think the product or service to apply this technique will satisfy functional & experiential needs simultaneously.

Photonic textiles that turn fabric into intelligent displays

2007-12-15T08:14:00.000-08:00

September 2, 2005

Philips demonstrates photonic textiles that turn fabric into intelligent displays

Berlin, Germany -- At the Internationale Funkausstellung (IFA) 2005, Philips is demonstrating photonic textiles—fabrics that contain lighting systems and can therefore serve as displays. With the development of this new and unusual technology, Philips Research is pointing the way toward a new age in the long history of textiles. At first glance, objects such as clothing, towels, upholstery, and drapes would seem unlikely places on which to place intelligent and interactive systems. Yet these low-tech objects figure prominently in our lives. By integrating flexible arrays of multicolored light-emitting diodes (LEDs) into fabrics—and doing so without compromising the softness of the cloth—Philips Research is bringing these inert objects to life.To meet the challenge of creating light-emitting cloth objects that retain their softness, Philips Research and textile institute TITV Greiz have developed an interconnecting substrate made entirely of cloth. Researchers from Philips have also created flexible and drapable substrates from plastics and films.On these substrates, the researchers have placed passive matrices of compact RGB LED packages. The pixelated luminaires with relatively large distance between the RGB pixels have been embedded in such everyday objects as cushions, backpacks, and floor mats. Since the fabric material covering the miniature light sources naturally diffuses light, each pixel seems bigger than it actually is. The LEDs, therefore, remain small and unobtrusive, while the fabric retains its soft look and feel.Photonic textiles can also be made interactive. Philips has achieved interactivity by incorporating sensors (such as orientation and pressure sensors) and communication devices (such as Bluetooth, GSM) into the fabric.The results of these innovations are as various and promising as they are novel. Photonic textiles open up a wide range of applications in the fields of ambient lighting, communication, and personal health care. Photonic textiles are still a young business. Even at this early stage, however, Philips envisions partnerships with interior and apparel brands that see the potential of photonic textiles to revolutionize the very concept of fabric. The demonstration at IFA is also meant to show the opportunities offered by this technology and to gain customers’ and visitors’ feedback on these options. An interconnecting, flexible substrate with a matrix of red, green and blue LEDs is the fundamental building block of application prototypes of photonic textiles. Applied in soft fabric, the light from the small pixels diffuses, resulting in more or less continuous light-emitting soft surface.

More information:+ Video on Photonic Textiles

Download high-resolution pictures: + Pictures on Photonic Textiles

For more information, please go to: + www.lumalive.com

Thin film-like display which bends

2007-12-15T07:47:00.000-08:00

Mr.Morin introduced many links to us in last class. One of them is the following article and the related video.The thin film-like display which Sony developed bends even while showing full-color video.Sony said plans for a commercial product using the technology were still undecided. I think it is worthwhile to commercialize it because it is very light,unbreakable and portable.
innovator like Sony is giving us unlimited dream and chance.How about paying attention to this display?

===========================================
Thursday, May 24, 2007Sony develops film-thin display that bends in full colorBy Associated PressTOKYO (AP) -- In the race for ever thinner displays for TVs, cell phones and other gadgets, Sony may have developed one to beat them all -- a razor-thin display that bends like paper while showing full-color video.
Sony Corp. posted video of the new 2.5 inch display on its Web page Friday. In the video, a hand squeezes the 0.3 millimeter (0.01 inch)-thick display, which shows color video of a bicyclist stuntman, a picturesque lake and other images.
Sony will present the research and video at an academic symposium in Long Beach, California, for the Society for Information Display this week, the Japanese electronics and entertainment company said in a release.
The display combines Sony's organic thin film transistor, or TFT, technology, which is required to make flexible displays, with another kind of technology called organic electroluminescent display, it said.
The latter technology is not as widespread for gadgets as the two main display technologies now on the market -- liquid crystal displays and plasma display panels.Although flat-panel TVs are getting slimmer, a display that's so thin it bends in a human hand marks a breakthrough.
Sony said plans for a commercial product using the technology were still undecided.''In the future, it could get wrapped around a lamppost or a person's wrist, even worn as clothing,'' said Sony spokesman Chisato Kitsukawa. ''Perhaps it can be put up like wallpaper.''Tatsuo Mori, professor at Nagoya University's Department of Electrical Engineering and Computer Science, said some hurdles remained, including making the display bigger, ensuring durability and cutting costs.
But the display's pliancy is extremely difficult to imitate with LCD and plasma screens, he said.''To come up with a flexible screen at that image quality is groundbreaking,'' Mori said in a telephone interview. ''You can drop it, and it won't break because it's as thin as paper.''Other companies, including LG. Philips LCD Co. and Seiko Epson Corp. are also working on a different kind of ''electronic paper'' technology, but Sony said its technology using the organic electroluminescent display delivers better color images and is more suited for video.Sony President Ryoji Chubachi has said a film-like display is a major technology his company is working on to boost its status as a technological powerhouse.
In a meeting with reporters more than a year ago, he boasted Sony was working on a technology for displays so thin it could be rolled up like paper, and that the world would stand up and take notice.Some analysts have said Sony, which makes Walkman portable players and PlayStation 3 video game machines, had fallen behind rivals in flat-panel technology, including Samsung Electronics Co. of South Korea and Sharp Corp. of Japan.
But Sony has been marking a turnaround under Chubachi and Chief Executive Howard Stringer, the first foreigner to head Sony, including reducing jobs, shuttering unprofitable businesses and strengthening its flat TV offerings.

On the Net:
Video of Sony's new display:

mms://station.streaming-tv.net/sonypr/OLED070524_750kbps.wmv

Domestic DRM solution corporate list

2007-12-14T19:15:00.000-08:00

I think DRM is core of ubiquotous contents business.
So, I search for some of relating domestic corporate. i wish be a good reference.

fasoo.com(www.fasoo.com)- stated by professor
Markany(www.markany.co.kr) - stated by professor and a classmate(inwon)
Softcamp (www.softcamp.co.kr)
Hanmaro (www.hanmaro.com)
Teruten (www.teruten.com)
Digicap (www.digicaps.com)
Metarights (www.metarights.com)
M3technology (www.m3tech.co.kr)

Fairly realistic flying car offered for 2009 delivery

2007-12-14T16:47:00.000-08:00

One of our favourite notions here at Vulture Central is that of the flying car. Ideally this would be a true sci-fi-style job, backed up by an equally puissant automated air-traffic infrastructure. In such a machine you could simply jump into your car outside your house, quietly lift off vertically, fly somewhere even in bad visibility and congested airspace, and set down again equally vertically. Then you could drive/taxi your astounding hover vehicle into the garage, underground carpark or wherever - or simply park it on the street.Sadly, the nearest approach offered by current technology is the helicopter. Whirlybirds are noisy, dangerous, expensive and difficult to fly. They take up a hell of a lot of room, too, in the contexts both of airspace and manoeuvres near/on the ground. They aren't going to turn into flying cars any time soon.'But honey, your mom doesn't have a runway'- it won't wash any more. Credit: Benjamin SchweighartJump-jets like the Harrier are even worse, in that they can't at present get airborne vertically with a useful load. Ducted fans sometimes seem to offer hope, but the idea has been around for a long time without much in the way of credible kit appearing. The large thrust-disc diameter which a rotorcraft can offer - which is what makes helicopters and tiltrotors a going proposition - doesn't seem feasible for ducted fans, and in any case leads to an undesirably large ground footprint.Even once you've dealt with all that, there are still the inevitable safety and certification issues that would come with a many-orders-of-magnitude increase in numbers of aircraft over densely-populated areas.So we probably aren't getting a real flying car any time soon. Current technology could, however, offer something a bit more exciting than the ordinary light aircraft which have been flying almost unchanged since the 1950s. In fact, various inventors and engineers have been working on so-called "roadable" aeroplanes for a long time.The idea here is that you still have your trusty flying vehicle parked in your driveway or garage, taking up no more room than a regular motor. You stroll out, fire it up and drive it away to a nearby airstrip. Here you extend/attach the wings, prop etc., and it's up, up and away. When you get to your destination strip, you land, convert back to roadgoing configuration, and trundle along to where you're going.Under NASA's Personal Air Vehicle (PAV) concept, this relatively realistic idea gets some hard-to-achieve bells and whistles added on. A proper NASA PAV is also very quiet and can take off from very short runways, which could permit handy little airstrip-laybys to be scattered all over the place: at shopping-mall carparks, suburban housing estates, major road junctions etc. Better still, the PAV's amazing "synthetic vision" autopilot would be able to interface with a super-duper airtraffic network of the future so as to handle the plane nigh-on autonomously. This would mean that learning to fly a PAV would be no more demanding than getting a regular driver's licence. The PAV could laugh at bad weather and controlled airspace too.These tough tech hurdles have meant that the NASA PAV doesn't exist, and probably won't in the foreseeable future. But that doesn't necessarily mean that more basic roadable aeroplanes can't be built.One such notion is the Terrafugia Transition®, reported on today by the MIT Tech Review. Terrafugia Inc is a startup founded by a group of MIT engineers and flying enthusiasts in 2006. It completed an initial funding round in December.The Transition isn't a PAV; it's a normal light aircraft which can fold its wings at the touch of a button and become a car, and which runs on unleaded. That's pretty much it. The only extra touch is that a Transition® is intended to qualify as an FAA "Light-Sport Aircraft", which means a somewhat less onerous regulatory regime. A "Sport pilot" licence is easier and cheaper to get than an ordinary private pilot's licence, requiring only 20 hours logged; and there are breaks on maintenance, medical checks etc. An existing pilot's licence is also fine.The Transition® in bad-weather mode. Credit: Benjamin Schweighart.The Terrafugia people reckon that the advent of the Light-Sport category, combined with recent advances in materials and aero engines, mean that an airworthy and road-legal plane can now be built affordably. They say the market for it is there, with 600,000 licenced pilots who could already fly the Transition® in the States."The Transition® is for pilots," says the company."It is not intended for use by short-distance commuters, by people running errands, or for any trip through city traffic or under 100 miles. Instead... if you travel between 100 and 500 miles at a stretch, particularly if your trip is either starting or ending in a more suburban or rural area, then the Transition® is for you. If you don't already have a pilot's license, you will need to get one... The Transition® is for pilots, businesspeople [and] weekend travelers..."Most of the target market pilots don't have instrument qualifications allowing them to operate in bad weather. This means that they often fly somewhere, then get trapped on the ground by poor conditions. They also find the hassle of getting to and from airstrips a problem, according to Terrafugia; not to mention the faff attendant on aviation fuelling, tiedown places and so forth.None of that applies to the Transition. You drive it to the airport from home, filling up at an ordinary petrol station. You fly wherever you're going. Once there, you aren't bothered about a place to tie down, or about a ride onward to the ultimate destination. You simply fold wings and drive away. If the weather closes in before your return flight, no hassle about hire cars or getting the plane back home again - just drive back home on the ground. It'll take a bit longer, but you'll get there. Likewise, if your flight runs into bad weather and you can't carry on, divert to an open airfield and drive from there.All in all, this sounds a lot more realistic than a ducted-fan flying saucer from the endlessly written-up Dr Paul Moller (who was busted by the SEC in 2003 for flogging fraudulent "Skycar" stock on the internet and other financial misdeeds). It also sounds a lot more feasible than a silent, super-efficient short-takeoff NASA PAV with accompanying automatic air-traffic miracles.Terrafugia reckons there are two main tech hurdles to jump before the Transition is ready to fly and drive. The first of these is the one-touch folding wings, which the company believes it has cracked. A demonstration wing has been built and tested successfully.The remaining trick is not the engine - the Terrafugia mob reckon an existing Rotax job can do everything they need - but the transmission, which must be able to switch easily between driving the propeller and the wheels. It also has to be light, in order to keep the Transition within the FAA limit of 1320 pounds for a light-sport aircraft.Anna Mracek Dietrich, Terrafugia engineer and COO, spoke to Tech Review."Going into this, we knew our two biggest design challenges to make it practical would be the wings and the power train," she said."By validating the durability of the wing's construction and engineering, we've checked one major design challenge off of the list, and now our focus is on the second."One might also suspect that there will also be major challenges in getting the Transition certified as road-legal. This is traditionally a big stumbling block for flying-car inventors, who are often FAA-savvy but less well acquainted with the National Highway and Traffic Safety Administration (NHTSA)."We've made inroads with both [regulators], especially the FAA," says Dietrich.The company expects to begin flight testing next year, and deliveries from "late 2009". The business plan calls for production of between 50 and 200 Transitions annually, selling for $148,000 a pop. Terrafugia says that all its anticipated production through Q2 of 2010 has been reserved already (the refundable reservation deposit is $7,400, held in escrow) though it won't say exactly how many that is. However, the investor sheet (pdf) quotes customer number 29, so presumably at least that many orders have been placed.For your $148k you get two seats, cruising speed of 115mph in the air (or normal motorway performance on the ground), 25 miles per gallon flying on super unleaded, and 460 miles flight range.One of the weaker stats on the spec sheet (pdf) is the useful load - just 550lb. Up to 120lb of that will be taken up by fuel, so the Transition won't get airborne freshly topped up with two heavyish people. It certainly won't carry much baggage, unless flown solo or with very little fuel.Budding secret agents or master criminals should also note that you can't just pop the wings out during a high-speed chase and take off: the button will only work with the vehicle stationary. There's no air-con, either.Despite these limitations, the Transition looks very wantable indeed to your correspondent*. Regrettably, the Vulture Central scriven-remuneration package doesn't permit the purchase of £74-grandonveyances

http://www.theregister.co.uk/2007/10/10/transition_flying_car_quite_realistic/page3.html

Flying cars are here. Wondeful! http://www.youtube.com/watch?v=2bdd4Jt_rBE

Amazing magic applications of iPhone

2007-12-14T06:32:00.000-08:00

Wow~! Georgeous! Apple's iPhone provides amazing magic applications. I want to have that one.
How about going and experiencing fantastic features?

http://www.youtube.com/watch?v=lcB8CKa73B0

Deliver the best Mobile WiMAX solution to the world

2007-12-14T05:46:00.000-08:00

POSDATA supplies Mobile WiMAX Terminal to KT. POSDATA FLYVO(CEO Yoo Byung-chang), which is developing and supplying system equipment such as base stations and ASN-gateways based on core Mobile WiMAX technologies, concluded a contract to supply USB-type Mobile WiMAX terminal (model KWP-U1600) that is connected to a notebook computer to enable access to Mobile WiMAX.POSDATA FLYVO completed a terminal certification test with Korea Telecom last month and is ready to supply the USB-type terminal to KT. KWP-U1600 is a USB-type modem that has a sleek exterior with an internal antenna. A 45-degree hinge allows for free movement of the terminal for better signal reception when it is weak. Two LED indicators have been applied to the exterior, enabling the user to frequently check the unit’s operation status.POSDATA FLYVO reached an agreement with KT during the second half of this year on mutual cooperation on the Mobile WiMAX terminal business. Both companies are jointly carrying out marketing activities, such as Mobile WiMAX terminal planning and shared distribution networks.In addition to the USB dongle, POSDATA FLYVO is developing various types of terminals, including a specialized terminal for games and a gateway modem. The company is planning to expand sales in the domestic market as well as overseas markets, where the company is now moving forward with exporting system equipment. Also, the company is building and improving relations with various content providers to be supplied with portal, game, video, music, and educational content, to boost usage of the terminals.

http://www.flyvo.com/WiMAX/about/news_view.jsp?searchKey=title&searchWord=&onPage=1&press_seq=112

Cracker...?

2007-12-14T00:13:00.000-08:00

Intruder (intruder), or also known as the attacker (invader), and the software
to distribute illegal copies of the people who used to refer to prayer.
Others maliciously or unintentionally illegally invaded by computer data or
computer programs such as a spy or alter crime to commit acts of criminal
intelligence indicates.

The dissemination and use of the computer network expands, and emerged
as a social issue. In Korea, these crimes against computer hackers and crackers
are sometimes confused. Specifically, hackers, computer criminals is a much
more meaningful if used as a criminal hackers and hacker separated build LLC.

Hackers are sharing information, however, argues that the computer expert
as a sophisticated computer program to the development of positive aspects,
while contributing to the malicious cracker of a crime by means of hacking
techniques to take advantage of that difference. Because of this, hackers,
crackers, who distinguishes himself with the 'dangerous hackers' meaning
that after the English characters ' decker ' also called.

Crackers will also try to pursue profits, but the evil was the reason or purpose,
especially in the security system as a challenge to jahaeng a tort cases.

These are power plants, airports and runways of the operation of information
systems for intrusion stopped, military satellites to penetrate them. The food
company's manufacturing process by changing the modulation of the poisons
in the food gardens, the development of competitive companies to penetrate
the secret information belonging to sell stole them. The Internet home banking
related materials obtained by secretly created a fictitious bank account, and
put money in other funds example.

Hacking, cracking, and this is a distinction between the original software now
used almost the same terms being used.

Cyberterror

2007-12-13T23:59:00.000-08:00

A product of the information age, using computers been a military database,
administration, human resources and information leading to the destruction
of that country. The 21st century terrorism is increasingly concentrated in
the destruction of these computers is expected to war, military facilities for
the future, rather than a direct blow military communications, and financial
aspects of destroying about cyber terrorism, it is highly likely spot.

The kind of e-mail bombs, and cyber-terrorism and the logic bomb. E-mail
bomb to the goal of a computer that e-mails sent by mail, I received the
computer capability to prevent. A logic bomb is a kind of computer virus,
the capabilities of computer systems intrusions paralysis.

New national security, emerging threats around the world to respond to
cyber-terrorism response plans in the freight. In the United States, since
1995, the Ministry of Defense and related agencies around cyber hacking
team to configure and 2002, a 32 billion dollar budget for the assignment,
including in the national level and preparing for cyber-terrorism, computer
hacking in 1999 by the end of the response to configure plans to operate.

Computer crime

2007-12-13T23:51:00.000-08:00

Computer informatization of society or simply say there is some degree, the computer
business activities, as well as civic life and play an important role in many areas, and
the future Increasingly, this trend is expected to grow. Cache card crime in the United
States (CD crime) is increasing every year, and the unique computer antisocial acts,
but also slowly growing trend. Computer data about the antisocial acts, even the negative manipulation (negative input distribution, etc.), data obtained by the negative (or secret information to the media to steal activity, etc.), unauthorized use of a computer, computer (hardware software), including the destruction of several form, which is also expected to
be infringing on the new future.

But computer crimes are not listed for a definitive definition year. Computer and information communication lines to connect communications system is usually associated with 'criminal network' as a calling. In addition, electronic calculators, such as theft, the computer can not
exist unless there is no criminal or fraudulent advertising on the electronic bulletin board through the computer, such as selling CDs amount to a crime, even though the variations
are possible, a crime that can not be called until the cheating, included in the scope of
computer crime, such as whether the opinions are divided about yet.

However, the CD mentioned earlier crimes, including acts on them, property damage and
the work of law enforcement, including munseowijojoe enough to deal with it. You can not sufficiently cover parts of the law, however, is facing homicide is too if you think you can
not deny that. That is why the United States and Britain led, on the antisocial behavior of certain computer acts yuhyeongjeok only for special legislation to punish this assumption,
South Korea is also pushing for legislation.

However, computer crime is also flexible about the same time, the possibility of applying
the law and other measures available to it prior review requirements, so the state should
be careful opinion.

Security technology

2007-12-13T23:47:00.000-08:00

Generalizations of the computer with various computer crime also increased rapidly,
even in one period, the nation's information networks on the enormous harm coated
In some cases, these security technologies to prevent computer crimes for the purpose
of pre-developed technology or security system (security) Street. In particular, the development of the Internet, along with concerns about security for the safe use of
the Internet increased, and the increasing importance of technology in increasing security.

Computer crime is a negative data manipulation and cheating ups, and the destruction
of unauthorized use of computer, such as banking network hacking vary, and the resulting damage is also serious. Because of this, the IETF (Internet Engineering Task Force), the International Organization for Standardization (ISO) and other international organizations
also are pushing for standardization of information and communication network security. However, Internet security technology to speed the development of technology to speed
the standardization of the issue of intellectual promoting standardization so much now.

Therefore, countries in the development of security technologies, as well as measures for establishing it, which is a security technology companies worldwide trend of product
solutions for the various security features to further enclose the form of integrated security solutions. For example, integrated security solutions for the enterprise, the firewall and
private network (VPN) through the egress of data security surveillance. Personal
computers based on the development of integrated solutions in vaccine technology
companies according to the authoritative source of personal firewall, encryption programs, content filtering, and data recovery programs combined to take the form of cases.

Along with the data processing speed of the latest security breach unable to effectively
deal with the drawbacks of existing products to complement the Gigabit firewall, intrusion detection systems have been upgraded, and the development of a vaccine shortage, and released.

Specialist for Information Security

2007-12-13T23:39:00.000-08:00

Korea Information Security Agency (KISA) and the Korean Information and
Communication University Bridge (ICU), conducted jointly by the National
Certification shooting.

The security of information communications networks and information systems
in the various invasions of information leaks and damage, destruction of the system,
viruses and other security threats from a system to protect the information and communications technology activities. Protection of information protection and
information security professionals in related fields of knowledge and information
that needs protection is an important task to perform in a variety of fields.

E-government, Internet banking, e-commerce and Internet-based information
society is firmly in the heart of individuals, businesses and government information
for the protection of the work performed. Security policies and the establishment of
technical support and security, hacking or cracking, viruses, and any personal
information stored in government and corporate forgery and unauthorized distribution
and fix things such as cyber terrorism prevention. In addition, important information
about the transaction and quality assurance roles to them.

Knowledge of the future information society as a promising careers information protection specialist businesses, and security systems development firms, e-commerce security
specialist consulting firms, companies or government agencies, research institutes, and
Internet shopping mall.

Executive Information System

2007-12-13T23:37:00.000-08:00

EIS is the organization's executive management and to perform management functions necessary to achieve the purpose of accurate and important information so that you can
quickly look up information systems that support. The computer is able to do well in
computer executive is not interested in my organization at the same time. External
information needed to effectively use the organization's information filtration Therefore,
the manipulation of information requirements are housed executives want practical tool
called think. EIS is the latest information about an organization's internal operations, the financial information, news or outside of the news, a variety of features, such as e-mail to executives. By providing information on the performance of each department and each
of the parts of the organization to facilitate control can be made. EIS provides information
that the company is focused on the most critical information to be compressed so that the information can only be viewed easily glance.

While entering into full-fledged information society knowledge, the company's competitive business environment has changed, and the deepening of the faster speeds are increasing uncertainties. Accordingly, rapid and accurate decision-making that affects the survival of businesses growing, large companies or small and medium-sized enterprises with good
quality information, whether executive information systems that provide more keenly.
These executives to meet their information needs sufficient existing transaction processing systems, management information systems, decision support systems have several limitations in terms of revealing. Mintzberg [1973] is the type of strategic information with the corporate executives kept mostly remembered because of the strategic thinking in the present work load information to navigate the eight employees would hate it. Because of their social status is an important strategic information will be forwarded directly. These executives attribute the information to consider when executives gather information about their direct control and information systems need to have a language that has been the emergence of the EIS.

[Lee Hyoung Gun] Ubiquitous..?

2007-12-13T22:06:00.000-08:00

Ubiquitous means, anytime, anywhere that there is short for the Latin as ubiquitous
computing. What he means is that whenever and wherever they use online services
on the network where the receiving environment / space means.

Ubiquitous's proposition : all things in the chip kicks. We see all the things that bring
the chip. Books, beds, chairs, boilers, vehicles, refrigerators, lights, all things design
of the greens are ubiquitous in all things that have chips. He called RFID chips, and
a thinner, less than the size of a low-power chip is created. Both computer chip and
the things that bring us live in a computer.

Ubiquitous means : the ubiquitous information communication from the perspective
of all social sectors to create a new paradigm. It all needs to be ubiquitous, from the
perspective of the new interpretation. Those areas are areas that are not specific to
the existing society, which consists of all sectors. And all of the computer when the
computer is applied in the field, when you think will be similar.

The current ubiquitous : South Korea introduced in 2002 to four border crossing
through the introduction of electronic newspapers. But the 89-year mark and the
first time that the announcement by the paper. 84 in Japan's Osaka Dr. gen-mura
has already created the concept in Japan, the first person they called story.
IBM Pervasive computing is to create a similar concept, he said.
Furthermore, he is now just an academic system and all possible IT, BT, NT industry,
the ultimate goal being reported they paid to the 16th. This year, on April 16, 2007,
the country's first seminar was ubiquitous Forum founding. However, interest in
the material conditions and the poor level.

How to proceed? : 1-2 months after the commercialization of smart cards, complete
Centrino wireless mobile phones and the Internet as a stunning ubiquitous in the
initial implementation. Internet anytime, anywhere, it can be made to the initial state
of the ubiquitous means by 2007 ubiquitous digital home environment is implemented
in 1000 only created in 2010, before the country is to hold a distinctive place.

[Lee Hyoung Gun] The definition of MIS

2007-12-13T21:42:00.000-08:00

Typically, the MIS (Management Information Systems), the definition is as follows.
"MIS is a business enterprise to achieve this purpose, management, and strategic
decision-making businesses around the information reasonably necessary to
efficiently provide organizational system." Speaking of the decision-making data
easier to collect the information needed to calculate all the information collection,
management can be defined as a system. In other words, the management
companies are required to provide information to collect data that can be handled
by an organization that stands for aggregation. Meanwhile, the management
decision-making systems that are used to perform the main chain management
manager, materials, and information for decision-making management, management information to calculate how, procedures, and models such as the three elements
that are important in defining the role of MIS. The three elements are used as a means
to narrow the definition like as the MIS management information systems administrator
can dor the efficient and effective management decisions and necessary information,
so that you can calculate a set of methods and procedures can be called.

[Lee Hyoung Gun] The importance of information

2007-12-13T21:29:00.000-08:00

Recent information is a critical resource as a value initiatives. Details of the value of these resources, as a member of our society, individuals, corporations, public institutions, society
as a whole dimension in the analysis of it.
1) Personal dimension Human behavior, which is basically a good time quickly and accurately and effectively fulfill desires you want to take. However, individuals have the knowledge and skills to the limit, and also exposing the uncertainties of the future. As a result of rapid changes in the external environment and adapt themselves to promoting the development of fast and accurate information is essential. The development of several recent communication to prove them.
2) enterprise-wide The organization is also facing a changing business environment requires continuous change. Diversifying the consumer's desire to meet the date and future demand
for a third-party to identify with the endless competition in order to survive the situation is unclear for the market is important to take advantage of information emerges. For example, personalized marketing (mass customization), which companies are increasingly seeking.
3) community-wide dimension Today, we live in a society of social activities as an information resource for the creation, management, distribution, dependence on the state that gradually deepens as the information is considered an important resource, and the effective management of these information resources to benefit all members of society through you should be able to return.

Violin Playing Robot

2007-12-13T10:08:00.001-08:00

Toyota shows off a violin playing robot and a two-wheeled human transporter -- the latest products of its robots program that seeks to develop a practical human assistance robot by the early part of the 2010s.

http://www.pcworld.com/video/id,651-page,1-bid,0/video.html

Surface Computing

2007-12-13T08:50:00.000-08:00

When we saw the video of surface computing at first,all the same reaction was "Wow~!". After the last class was over,the very surface computing was the focus of conversation.Who in the world has thought of that gorgeous technology? I don't know the limit of innovation.Here is an introduction to the surface computing.

Microsoft
Surface Fact Sheet
May 2007

Name of Product: Microsoft Surface™
Category: Surface computing

ProductOverview: Surface is the first commercially available surface computer from Microsoft Corp. It turns an ordinary tabletop into a vibrant, interactive surface. The product provides effortless interaction with digital content through natural gestures, touch and physical objects. In essence, it’s a surface that comes to life for exploring, learning, sharing, creating, buying and much more. Soon to be available in restaurants, hotels, retail establishments and public entertainment venues, this experience will transform the way people shop, dine, entertain and live.

Description: Surface is a 30-inch display in a table-like form factor that’s easy for individuals or small groups to interact with in a way that feels familiar, just like in the real world. Surface can simultaneously recognize dozens and dozens of movements such as touch, gestures and actual unique objects that have identification tags similar to bar codes. Surface will ship to partners with a portfolio of basic applications, including photos, music, virtual concierge and games, that can be customized to provide their customers with unique experiences.

Surface Computing: Surface computing breaks down traditional barriers between people and technology, changing the way people interact with all kinds of everyday content, from photos to maps to menus. The intuitive user interface works without a traditional mouse or keyboard, allowing people to interact with content and information by using their hands and natural movements. Users are able to access information either on their own or collaboratively with their friends and families, unlike any experience available today. Surface computing features four key attributes:· Direct interaction. Users can actually “grab” digital information with their hands and interact with content through touch and gesture, without the use of a mouse or keyboard.· Multi-touch contact. Surface computing recognizes many points of contact simultaneously, not just from one finger as with a typical touch screen, but up to dozens and dozens of items at once. · Multi-user experience. The horizontal form factor makes it easy for several people to gather around surface computers together, providing a collaborative, face-to-face computing experience.· Object recognition. Users can place physical objects on the surface to trigger different types of digital responses, including the transfer of digital content.

Features: Multi-touch display. The Surface display is capable of multi-touch interaction, recognizing dozens and dozens of touches simultaneously, including fingers, hands, gestures and objects placed on the surface. Horizontal orientation. The 30-inch display in a table-sized form factor allows users to share, explore and create experiences together, enabling a truly collaborative computing experience. Dimensions. Surface is 22 inches high, 21 inches deep and 42 inches wide. Materials. The Surface tabletop is acrylic, and its interior frame is powder-coated steel.

Requirements: Standard American 110–120V power

System: The Surface custom software platform runs on Windows Vista™ and has wired Ethernet 10/100 and wireless 802.11 b/g and Bluetooth 2.0 connectivity.

Availability: Beginning at the end of this year, consumers will be able to interact with Surface in hotels, restaurants, retail establishments and public entertainment venues.

RMS (Rights Management Services )

2007-12-13T04:37:00.000-08:00

"Microsoft RMS" was recited when we studied in Security class and I found some in formation about RMS.

One of the touchstones of trustworthy computing is the availability of technology that can reliably protect content and help keep digital information private. RMS represents a milestone in this regard, offering a new kind of protection for vital information. Microsoft will continue to invest in this important field and work to develop simple ways to help protect sensitive information. Microsoft envisions strong business-to-business and business-to-consumer scenarios that will provide better privacy, security and confidentiality for all customers.

Here is about RMS overview
---------------------------------------------------------------

Overview
Rights Management Services includes the server technology that handles certificates and licensing, a desktop update, and the software development kit (SDK). Combining Windows Server 2003 features, developer tools, and industry security technologies—including encryption, certificates, and authentication—RMS helps organizations create reliable information protection solutions.
•
Safeguard sensitive information. Applications such as word processors, e-mail clients, and line-of-business applications can be RMS-enabled to help safeguard sensitive information. Information workers can choose from a variety of usage rights to define exactly how the recipient can use the information and for how long. Users can define who can open, modify, print, forward and/or take other actions with the information. Organizations can create custom usage policy templates such as "confidential - read only" that can be applied directly to the information.
•
Persistent protection. RMS augments existing perimeter-based security solutions, such as firewalls and access control lists (ACLs), for better information protection by locking the usage rights within the document itself, controlling how information is used even after it has been opened by intended recipients.
•
Flexible and customizable technology. Independent software vendors (ISVs) and developers can RMS-enable any application or enable other servers, such as content management systems or portal servers running on Windows or other platforms, to work with RMS to help safeguard sensitive information. With RMS SP1, the range of possible RMS solutions is extended to include server applications—enabling ISVs to integrate information protection into server-based solutions such as document and records management, e-mail gateways and archival systems, automated workflows, and content inspection.
Benefit Scenarios
•
A company manager has access to the online sales system. She pulls up sales information about last quarter's unit sales using her browser. Because the information is sensitive, specific restrictions have been applied to the report: She cannot print, copy, or paste the data. RMS helps the company protect its sensitive quarterly sales data from accidental or deliberate leaks before its official earnings announcement.
•
A CEO needs to send an e-mail message that contains confidential information about an upcoming reorganization to his executive staff. In Microsoft Office Outlook 2003, he selects a template to specify that recipients can only read the e-mail message, and that they cannot copy, paste, edit, or forward the information. The recipients receive the e-mail message in Outlook 2003, with the usage policies automatically applied to the message. The CEO has a new level of confidence that this sensitive information will be viewed only by his executive staff.

Google = Energy Company?

2007-12-12T23:18:00.000-08:00

I'm work for Energy Company(SK energy). My company tried to develope new energy source
like bioethanol. Recently I heard Google hopes to spawn world-wide renewable energy movement. It's interesting to me. Intangible Company to tangible non-realted divesification?
Google's Bill Weihl says the company is commited to finding a cheaper way to use renewable energy resource.
I searched the news. and share with this blog.

Mountain View (CA) - Google announced a new initiative yesterday called RE C (Renewable Energy less than Coal), one designed to speed up the development pace on clean, renewable energy sources. They'd like to bring forth a 1 Gigawatt capacity clean, renewable energy generation system, one producing energy which costs less than coal, enough to power a city the size of San Francisco.
Larry Page, Google Co-Founder and president of Products, said, "I believe that solar thermal technology provides a plausible path to generating cheaper electricity. By combining talented technologists, great partners and large investments, we have an opportunity to quickly push this technology forward." Today, coal provides 40% of the world's electricity. Concerns over greenhouse gas emissions and their impact on global warming are of growing concern. Google believes clean energy sources will be good for future business, as well as mankind.TimeframePage believes the technology and implementation are possible within years, not decades. Google is looking to assemble a "world-class team," pulling in a wide array of scientists from many disciplines. They'll get together to discuss and work out problems facing these technologies today. Page believes everything can be coordinated, including the physics, chemistry, mechanical and electrical engineering, land acquisition and management, power transmission and substations, construction and, of course, regulatory issues.ProgressGoogle is already hiring engineers and energy experts for this project. These include significant efforts toward solar thermal technology and a type of enhanced geothermal system, as well as other efforts. In 2008, Google expects to invest millions on research and development related investments in renewable energy. In addition, they anticipate investing "hundreds of millions of dollars in breakthrough renewable energy projects" in the hopes of generating positive returns.Existing effortsPage indicated there are several efforts which have moved forward in these areas. He cited eSolar, Inc., a company specializing in solar thermal power. Another is Makani Power, Inc., that has been developing high-altitude wind energy extraction technologies, where the most powerful wind resources reside. According to Page, high-altitude wind energy has enough potential by itself to satisfy a significant portion of global electricity needs.Clean FutureGoogle's announcement comes with a long-term commitment toward a greener Google. This ongoing effort will include increased energy efficiency in their data centers, a 1.6 Megawatt corporate solar panel installation, which will be one of the largest in the United States, the use of RechargeIT plug-in vehicles, their ongoing Climate Savers Computing Initiative, as well as new corporate policies which encourage the development and deployment of renewable energy.More informationA replay of the company's conference call can be heard tonight at 11:30pm ET at 1-888-203-1112, or 1-719-457-0820 if calling from outside the U.S. Confirmation code for replay is 2205214. Read more on Google's press release.

Second Life - extracting human mind?

2007-12-12T19:01:00.000-08:00

The meaning of Second life can be different to many people. Some may like to have pleasure there, some may look for the social networking for opinion leadership, some may regard it as the shelter, and some may use it as desperate tool to overcome their handicap. For some, it also give chances to commit crime.

So it would be very hard to tell whether it is good or bad.
We may just admit that it exist now and many people love to be belong to that world.
We should prepare for the effects of consequences of its penatration to our real world and mental world.

Then what will it like to be in near future?
Can we distinguish real world and virtual world as professor mentioned?
Or is it necessary to tell real world from virtual?

I still remember that what we realize is only electrical phenomena in our brain. - in Matrix, movie.

Choosing the appropriate ERP Vendor

2007-12-12T05:49:00.000-08:00

Most korean big companies have chosen ERP system as a main system already.
There's still opportunity for the middle-size or small compamies in the ERP market.

I think the success of an ERP lies in choosing the vendor and using it. Hence the process of choosing ERP software vendors is an equally important task.

There's useful tips for choose the appropriate ERP Vendor here
========================================

ERP software vendors are innumerable in terms of service and efficiency. Choosing the right ERP vendor for the company is not an easy decision.
The company has to choose a person who fits well in all the parameters. All the criteria from service to cost have to be satisfied.
The following are the points that have to be taken into consideration.
Practical DemonstrationsThe company has to witness the proceedings directly. It is not possible for them to have an idea of his services unless they experience it. The decision making authority should even be willing to travel to the vendor's premises in order to expect the standards, norms and similar features. The company must initially choose few players from ERP vendors list.
Competitive EdgeAs told in the beginning ERP vendors are far in number. The company has to look for the extra feature of one vendor when compared with the other. This will not only help him in deciding the right person but also lead to competition among vendors and the resultant improvement in terms of the quality in products and services. Both ways will only result in the expansion of ERP vendors list.
On the basis of studyThe company usually makes a study to determine the choice of the ERP vendor. This Study is a major deciding factor though the fact remains that the results of these studies will be applicable only if they are done properly. The company must make the use of the results in choosing the ERP vendor because it will not be proper to go for the Market leader (among ERP vendors) if the studies proves otherwise or they don't meet the requirements of the company. The popularity of ERP software vendors does not necessarily speak for service in relation to the needs and business of the company. The top service provider in ERP vendor list need not necessarily be the apt person for your company.
Vendors CredibilityThe company must have a fair idea of the vendor's stake in the market. This will come in handy to know the pros and cons in choosing that particular vendor .A look at his background, previous experiences, clientele will enable them to decide if that particular vendor is suitable and apt to offer services to them. His credibility will have a say on the fortune of ERP supposedly to be implemented in the company. At the same time it is not advisable to go for the best vendor in the market as said earlier for his services might not be the apt one for the company. It is very important to analyze the vendor's credibility with respect to the area of service where the company desires to implement ERP. Such an evaluation will add value and meaning in terms of making the decision of choosing the ERP vendor.
Flexibility of the vendorIt is very important for the company to choose a vendor who will hear and implement their suggestions. It is not possible to expect them to dance to the whims and fancies of the ERP vendor. The company should heed to the words of the ERP vendor in terms of technical aspects and expertise. They have to work in coordination and draft solutions. It will help them to achieve mutual benefits. On the other hand the Vendor also must extend cooperation in terms of accepting the views of the company and clarifying issues.

RFID vs. RF enabled smart card

2007-12-11T16:27:00.000-08:00

RF-Enabled Applications and Technology: Comparing and Contrasting RFID and RF-Enabled Smart CardsMany applications are now using radio frequency (RF) technology to automatically identify objects or verify the identity of people. These RF-enabled applications range from tracking animals and tagging goods for inventory control to enabling secure payment and identification. While these applications all use radio waves to communicate information, the RF technology used for each has different operational parameters, frequencies, read ranges and capabilities to support security and privacy features. For example:RFID tags and labels are used to add value in manufacturing, shipping and object-related tracking. They operate over short to long ranges (e.g., from inches to 25 feet), were designed for that purpose alone and have minimal built-in support for security and privacy.RF-enabled smart cards, on the other hand, use RF technology, but, by design, operate at a short range (less than 4 inches) and support a wide variety of security features for critical applications. This technology is also referred to as “contactless smart card technology.”RF-enabled contactless smart cards comply with international standards for contact and contactless smart card (ISO/IEC 7816 and ISO/IEC 14443) and implement security features to protect payment, access and identity applications.RF-enabled applications have differing requirements in their use of RF technology, with RFID tag and RF-enabled smart card technologies providing very different capabilities. The figure below illustrates the range of security requirements of different RF-enabled applications and technologies.RF Technology Security Requirements (click for larger view)Understanding the differences between RFID and RF-enabled smart card technologies is critical in order to correctly assess each technology’s fit with a specific application’s security and privacy requirements. RFID and RF-enabled smart card technologies comply with different standards, have different operating ranges and widely varying ability to support security features needed by RF-enabled applications. The figure below shows key requirements for common RF-enabled applications and the typical RF technology used for the application.Example applications using RF-enabled contactless smart card technology include:The U.S. FIPS 201 Personal Identity Verification (PIV) card being issued by all Federal agencies for employees and contractors;The new U.S. ePassport being issued by the Department of State;The Transportation Worker Identification Credential (TWIC) being issued by the Transportation Security Administration;The First Responder Authentication Card (FRAC) being issued in Department of Homeland Security pilots;Contactless payment cards and devices being issued by American Express, MasterCard and Visa;Contactless transit fare payment systems currently operating or being installed in such cities as Washington, DC, Chicago, Boston, Atlanta, San Francisco and Los Angeles.Smart Card Alliance industry councils provide a variety of resources to assist organizations in evaluating RF technologies and implementing RF-enabled applications.Frequently asked questions about RFID and RF-enabled contactless smart cards RF-enabled applications’ requirements and technology use RF technology features Best Practices for the Use of RF-Enabled Technology in Identity Management Contactless Smart Chip Technology: The Business Benefits, Smart Card Alliance briefingContactless Smart Cards vs. EPC Gen 2 RFID Tags: Frequently Asked QuestionsSmart Card Alliance councils also provide additional reports and resources describing the use of smart card technology for different applications.Contactless Payments Council Healthcare Council Identity Council Physical Access Council Transportation Council

DRM -- w/ the CEO of Fasoo.com

2007-12-11T16:25:00.000-08:00

Consumer DRM--> individual who wishes to post a content online would require this.Enterprise DRM--> Makes sure secure documents are kept secureEncription vs. DRMDRM keeps control even after the file/software has been distributed to the user.The key of the lecture was on the Enterprise DRMCould EDRM be applied by a small company with ie., 10 employees? Would it be cost effective?Enterprise DRM user may feel more comfortable about working because he/she knows that he/she is not doing anything wrong or that they are under the exposure of involuntary mishap.Also, I do not know the credentials of the lady in class however, it was fascinating to know that a pdf file could be copy pasted by Ctrl A, Ctrl C, Ctrl V. I never tried Ctrl A on a pdf file because I just assumed that the pdf files were not copy-pastable. Awesome!!! Has this been the case from the flintstone days? I remember I used to scan and run OCR to capture the content, then fix the layout and make sure that all charaters are recognized. I wish I had known about this before. Sigh. :)
One month for policy settingthen consult with technicians to setup the DRMTypically takes 2-3 months for the implementation of a DRM --> based on the past 500 deals booked by Fasoo.
Systems are usuallu built with very simple policies. This is the reason why one company may have 10 different DRM systems in the company because each DRM has different boundaries.

Is Sarbanes-Oxley Working?

2007-12-11T03:25:00.000-08:00

I'm interested in Audit recently.
At the workplace recently I had to make an document for the audit of Sarbanes-Oxley fo r LG-Nortel company.

"A number of companies have begun to standardize and consolidate key financial processes, eliminate redundant information systems and unify multiple platforms; . . . automate manual processes; . . . better integrate far-flung offices and acquisitions; bring new employees up to speed faster; broaden responsibility for controls; and eliminate unnecessary controls."
-- that's exactly what we're supplosed to do at the moment.

I found an interesting article about it.

===================================================

Compliance: Is Sarbanes-Oxley Working?

Learning to Live With SOXIt seems like a straightforward enough question: is SOX working? Two years after the Sarbanes-Oxley Act (also called the Public Company Accounting Reform and Investor Protection Act of 2002) went into effect, there is a mounting supply of data on hand to throw at the query. But like so many seemingly simple questions, this one isn't. There are a lot of layers to peel back before any serious answer can be reached. The question invites more questions, such as, "What does 'working' mean?" "Working for whom?"
And to the extent that SOX might be working, are its successes worth the costs? One thing everyone agrees on is that the costs of compliance are much higher than had been estimated. After that, well, define "worth it."

One point of view is represented by Stephen Wagner and Lee Dittmar in their article, "The Unexpected Benefits of Sarbanes-Oxley," published in the April 2006 edition of the Harvard Business Review. They write: "A number of companies have begun to standardize and consolidate key financial processes, eliminate redundant information systems and unify multiple platforms; . . . automate manual processes; . . . better integrate far-flung offices and acquisitions; bring new employees up to speed faster; broaden responsibility for controls; and eliminate unnecessary controls."
Or not, according to a recent paper by Henry Butler and Larry Ribstein for the American Enterprise Institute, called The Sarbanes-Oxley Debacle: How to Fix It and What We've Learned (see "Larry Ribstein on the Holes in SOX"). It calls SOX "a colossal failure, poorly conceived and hastily enacted during a regulatory panic. . . . SOX supporters are dead wrong in their assessment of SOX—both logic and evidence make it clear that SOX was a costly mistake."
Even quantitative responses, from the number of earnings restatements by public companies since compliance with the law became mandatory (high), to the number of initial public offerings by companies in the U.S. capital markets (low), can be spun in different directions.

And as in so many things, where you stand may depend on where you sit. Groups with particular interests have definite opinions on the question. For audit firms, Sarbanes-Oxley has been called the Full Employment Act of 2002. IT workers with audit skills command a premium in the job market. SOX is working just fine for these folks. But investment bankers who haven't been getting those tasty IPO fees, and small companies forced to pay big dollars to comply? Not so much.
Of course, business and regulation and markets are complex subjects, and in the real world this question is not a binary function with a clear conclusion—on or off, yes or no. But while acknowledging messy, multifactorial reality, and with some caveats and quibbles, we'll venture an answer to the question: Is SOX working? Yeah, it's working okay. Not perfectly, and not for everyone, but in a broad and measurable sense, the case for SOX is affirmative.
This is a holistic argument. It won't convince the IPO firms or the folks at the American Enterprise Institute. But as Wagner and Dittmar contend, the benefits of SOX go beyond avoiding scandals to rationalizing financial reporting that had grown ragged for a whole laundry list of reasons, including poor integration of merged companies, Y2K fixes, new technology that doesn't play nice with legacy systems, and complex, interconnected supply chains. As high SOX start-up costs are absorbed, the real benefits should accrue to companies with standardized processes and centralized systems that make compliance with regulations of all kinds an integral part of their cultures.
As Senator Paul Sarbanes (D–Md.), one of the bill's cosponsors, said in March, "The benefits of compliance are emerging." He pointed to a CFO Research Services survey of 180 senior finance executives who identified "unexpected benefits from Sarbanes-Oxley compliance." Respondents said Sarbanes-Oxley enables them to manage risk better and uncover weaknesses in financial controls, while boosting operational performance. Let's walk through some of the pros and cons, the spin and the counterspin. Your mileage may vary depending on usage. I look forward to some full, frank discussion of this issue on my CIO Insight blog, "Know It All" in the weeks to come.

3.6Gbps Mobile Internet Sevice-NoLA

2007-12-11T00:26:00.000-08:00

3.6Gbps 무선전송 기술 ‘놀라(nola)’집에 100Mbps 속도의 유선 광랜이 설치되어 있다면 인터넷을 통해 영화 한편 다운 받는데 평균 1~2분정도가 소요된다. 전화모뎀으로 인터넷을 하던 시절에 비하면 정말 대책없이 빨라진 것 아닌가 하는 걱정이 들기도 한다. 이렇게 빨라지는 인터넷 속도에 와이브로까지 등장. 이제는 언제 어디서나 인터넷을 즐길 수 있다. 이런 인터넷 속도에 한계는 어디까지 일까. 이제 곧 5기가바이트 급 HD급 고화질 동영상을 10초 만에 다운 받을 수 있는 세상이 온다. 이번 시간에는 얼마전 개발돼 인터넷 세상을 새롭게 바꿀 ‘놀라(NoLa)’로 명명된 기술에 대해 알아보고자 한다.<편집자 주> △ 초당 3.6기가바이트 전송 한국전자통신연구원(ETRI)은 지난 11일 3.6Gbps 전송속도를 구현하는 ‘저속 이동용 무선전송 시스템’을 세계 최초로 개발·시연하는데 성공했다고 밝혔다. ETRI는 이 기술을 ‘놀라(NoLA)’로 명명했다. 이번에 개발된 기술은 유럽과 미국, 일본의 경우 1Gbps 정도의 시스템이 개발돼 있는 정도다. 이 기술은 국제전기통신연합(ITU)의 차세대 무선 전송의 핵심기술로 경쟁이 치열한 분야일 뿐만 아니라 실시간 구현하기까지 많은 어려움이 산재돼 불가능에 가까운 기술로 여겨져 왔다. 하지만 ETRI는 이러한 여러 난제를 △여덟 개의 다중 안테나를 사용한 미모(MIMO) 기술 △Multi-Rate LDPC 부호기 기술 △Multi-Gigabit LDPC 복호기 설계 및 구현 기술 △Multi-G급 Throughput(처리량) 제공 무선제어 기술 등 네 가지 핵심 기술을 바탕으로 개발해 현재까지 선진국에 비해 최소 1년 이상 최대 3년 앞선 원천기술을 확보하게 됐다. ETRI는 이 기술과 관련해 2006년 4건의 국제특허, 4건의 국내특허를 출원했으며 올해 추가로 약 16건의 국제특허와 20여건의 국내특허를 출원해 오는 2008년부터 시작될 예정인 차세대이동통신(IMT-Advanced) 국제표준에 반영할 예정이다. 한편, 2012년 이후에 4세대 이동통신이 상용화되면 초고속 대용량 서비스를 필요로 하는 무선 인터넷 TV(IP TV) 시장, 홈네트워킹 시장 등을 고려할 때 수조원의 시장 파급 효과가 있을 것으로 기대된다. △ 세계최고 원천기술 확보 이번 기술개발로 한국은 코드분할다중접속(CDMA), 와이브로(WiBro), 지상파 디지털멀티미디어방송(DMB)에 이어 또 한번 세계 최초 원천 기술을 확보하는 쾌거를 이뤘다. 특히 1년 6개월이라는 짧은 기간에 세계 최고 성능을 자랑하는 3.6Gbps 무선전송 기술을 구현함에 따라 이동통신 분야에서 우리나라가 세계 최고 수준에 올라와 있음을 다시 한번 입증했다. 이날 시연회에 참석한 유영환 정보통신부 장관은 “CDMA, 와이브로, 지상파DMB에 이어 정보기술(IT) 강국 한국의 위상을 다시 한번 확인한 획기적인 연구결과로 앞으로 산업체와 공동으로 상용화해 세계 시장을 선점할 수 있을 것으로 기대된다”며 큰 의미를 부여했다. 놀라는 정지상태 및 저속이동 환경에 적합한 4G 기술이다. 따라서, 도심의 인구밀집공간 등 사용자가 많고 이동속도보다는 고품질 서비스 요구가 높은 지역에서 서비스하기에 매우 장점이 큰 기술이다. 지금은 핫스팟에서 WiFi로 인터넷검색 정도를 할 수 있지만, 앞으로는 대용량 HD영상도 마음 놓고 즐길 수 있게 된다.
김호경기자 yongin@yonginnews.com

Information Systems Audit and Validation

2007-12-10T23:59:00.000-08:00

Importance of Information Systems Audit and Validation: Understanding, Experience, and Technology for Compliance MetricStream Delivers

Information technology has become a core enabler of business processes within the organizations today. As a result, companies are required to audit and validate their relevant IT systems to ensure that their business processes and underlying records comply with regulations such as the Sarbanes-Oxley Act of 2002 or Healthcare Insurance Portability and Accountability Act (HIPAA) or 21 CFR Part 11(FDA). This paper defines an “easy-to-implement” framework for auditing and validating IT systems for regulatory compliance. It also identifies a best practice which calls for IT organizations and software vendors to proactively audit their software development and implementation processes on an ongoing basis to identify and correct any systemic issues to lower the cost of compliance.

Bio-Sensor for U-healthcare

2007-12-10T20:58:00.000-08:00

Almost all the advanced countries have the plan of developing U-healthcare services with leading edge scientific technologies.I think U-healthcare services should be realized in the future and will come true even if there may some obstacles like security, privacy, systemization, and standardization issues.Most of countries worry about these issues. But we cannot escape the fruitfulness of this services.Hospital related services are still out of control from the public. Very difficult special words, complex processes, reliability issues explains why this service is not easy to be included public IT/IS services.Standardization will be possible because we have long history of standardization experiences and de jure standardization organization worldwide. All the related stakeholders will paricipate in the standardization process. Security for preventing to break privacy is also related to reach public common idea for overcoming the obstacles raised in the context. Special encryption technologies such as quantum encryption will be developed in the near future because there can be heard some initial success stories in scientific journals. Success story of demonstration in bank area is published in communication journal.U-healthcare including Bio-Sense has also both of bright and dark sides. The most import thing is how we can make it good use in our society. For this service to succeed, it should be suggested to discuss in world-level organization, for example, UN, WHO,...Hardware and infrastructure are ready to start, but key success factors are the issues the auther raised. Most of the related specialists regard it as "hot potatos". But I think we cannot escape from it.

Importance & hidden story of Quantum Cryptography

2007-12-10T20:54:00.000-08:00

-Gilles Brasard-
Quantum cryptography is the only approach to privacy ever proposed that allows two parties (who do not share a long secret key ahead of time) to communicate with provably perfect secrecy under the nose of an eavesdropper endowed with unlimited computational power and whose technology is limited by nothing but the fundamental laws of nature.

The funny thing is that, while our theory had been serious, our prototype was mostly a joke. Indeed, the largest piece in the prototype was the power supply needed to feed in the order of one thousand volts to Pockels cells, used to turn photon polarization. But power supplies make noise, and not the same noise for the different voltages needed for different polarizations. So, we could literally hear the photons as they flew, and zeroes and ones made different noises. Thus, our prototype was unconditionally secure against any eavesdropper who happened to be deaf !

Wiesner submitted his paper “Conjugate Coding” to the IEEE Transactions on Information Theory. Unfortunately, it was rejected, probably deemed incomprehensible by the editors and referees because it was written in the technical language of physicists (which must have seemed normal for a physicist!). It is fortunate that Wiesner had expounded his ideas to Bennett, for they might otherwise have been lost forever

Ultimate Security - Quantum cryptography

2007-12-10T20:35:00.000-08:00

In the end, all the leading edge services from emerging technologies can be commercialized or
publicly used if and only if the security issues are overcome.
I think quantum cryptography is ultimate solution.
When evesdropper invade or intercept the message, the information is broken and also informs the fact to the Allice & Bob.

====================================================================
"Quantum cryptography" from wikipedia

Quantum cryptography is an approach to securing communications based on certain phenomena of quantum physics. Unlike traditional cryptography, which employs various mathematical techniques to restrict eavesdroppers from learning the contents of encrypted messages, quantum cryptography is focused on the physics of information. The process of sending and storing information is always carried out by physical means, for example photons in optical fibres or electrons in electric current. Eavesdropping can be viewed as measurements on a physical object — in this case the carrier of the information. What the eavesdropper can measure, and how, depends exclusively on the laws of physics. Using quantum phenomena such as quantum superpositions or quantum entanglement one can design and implement a communication system which can always detect eavesdropping. This is because measurements on the quantum carrier of information disturb it and so leave traces.
Some commercially-available products have appeared based on quantum cryptography, for example, ID Quantique or MagiQ.

Business Intelligence - What is it?

2007-12-10T20:33:00.000-08:00

Business Intelligence is a process for increasing the competitive advantage of a business by intelligent use of available data in decision making. This process is pictured below.

The five key stages of Business Intelligence:
①Data sourcing
Business Intelligence is about extracting information from multiple sources of data. The data might be: text documents - e.g. memos or reports or email messages; photographs and images; sounds; formatted tables; web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. So typical sources of data might include: scanners; digital cameras; database queries; web searches; computer file access; etcetera.

②Data analysis
Business Intelligence is about synthesizing useful knowledge from collections of data. It is about estimating current trends, integrating and summarising disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Typical analysis tools might use:-
probability theory - e.g. classification, clustering and Bayesian networks;
statistical methods - e.g. regression;
operations research - e.g. queuing and scheduling;
artificial intelligence - e.g. neural networks and fuzzy logic.

③Situation awareness
Business Intelligence is about filtering out irrelevant information, and setting the remaining information in the context of the business and its environment. The user needs the key items of information relevant to his or her needs, and summaries that are syntheses of all the relevant data (market forces, government policy etc.). Situation awareness is the grasp of the context in which to understand and make decisions. Algorithms for situation assessment provide such syntheses automatically.

④Risk assessment
Business Intelligence is about discovering what plausible actions might be taken, or decisions made, at different times. It is about helping you weigh up the current and future risk, cost or benefit of taking one action over another, or making one decision versus another. It is about inferring and summarising your best options or choices.

⑤Decision support
Business Intelligence is about using information wisely. It aims to provide warning you of important events, such as takeovers, market changes, and poor staff performance, so that you can take preventative steps. It seeks to help you analyse and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information you need, when you need it.

What Is SCM ?

2007-12-10T18:27:00.000-08:00

I. What Is SCM?
Its important to have a clear definition supply chain when a company is trying to set its strategic objectives. For this purpose we have come out with the most accurate definition the means by which firms engaged in creating, distributing, and selling products can join forces to establish a supply network with unbeatable competitive advantage"
In the picture you can see the bigger picture of the supply chain.
So Supply chain have to do with the following:
. Material flow from suppliers and their upstream suppliers at all levels
. Transformation of materials into semi-finished and finished products
. Distribution of products to customers and their downstreamcustomers at all levels
Depending on the situation, the supply chain may include major product elements, various suppliers,
geographically dispersed activities, and both upstream and downstream activities. It is critical to go
beyond your immediate suppliers and customers to encompass the entire chain is visualized.

II. Problems
Distribution Network Configuration : Number and location of suppliers, production facilities,
distribution centers, warehouses and customers.
Distribution Strategy : Centralized versus decentralized, direct shipment, Cross docking,
pull or push strategies, third party logistics.
Information : Integration of systems and processes through the supply chain to share valuable
information, including demand signals, forecasts, inventory and transportation etc.
Inventory Management: Quantity and location of inventory including raw materials,
work-in-process and finished goods.
Cash-Flow: Arranging the payment terms and the methodologies for exchanging funds across entities
within the supply chain. within the supply chain. The flow is bi-directional.

III. Case Study
The chemical division of an integrated petroleum company engaged CSC to evaluate opportunities for further improvement in their existing ERP (Enterprise Resource Planning) infrastructure. The framework for the effort came from CSC’s experience with the Four Levels of Supply Chain Optimization. The first stage of supply chain optimization is to “aggregate and leverage” known best practices
for early impact.
In the second level of supply chain optimization, the objective is “internal integration.” Working together, executive groups.
Next, the teams focused on customer relationship management and fulfillment.
Other improvements included:
. Creation of enhanced customer service offerings, improving new business marketing tactics
. Creation of centralized processes powered by advanced decision support systems
The resulting alignment of business unit strategies fueled other benefits for the petrochemical and
specialties businesses including joint ventures for both business units.

A summary of the results from the effort include:
. Significant impact on top line, bottom line and balance sheet
. Overall supply chain costs down 12%
. Logistics alliances in all modes
. Outsourced barge fleet
. Reduced motor carriers
. Improved order satisfaction from 76% to 91%
. Significant revenue generation from new services – increased share with alliance partners

IV. Recommendation

Supply chain design must be cautiously configured.
Fit between demand pattern and supply chain
Define strategy for asset ownership
Practices Benchmark for best in class
Organization :Consolidation of accountability and authority

Top 10 Science & Technology News of 2007

2007-12-10T17:56:00.000-08:00

On today news paper, I saw 10 main news in Science and Technology part in 2007
I can see Web 2.0 is ranked as 8th news in there. I also agree their opinion and this change will change the business sheme of internate. Many user have posted their own contents on the web site. But how about the quality of the contents ? If someone fake information and many people believe it, How shall we control about it ?

Environment, Energy, Mobile Internet Are This Year’s Most Debated Issues

1. Red Alert on Global Warming

2. Mobile WiMax Selected as Global

3. Green Energy on Rise

4. Science Education in Crisis

5. Astronaut Ready to go

6. Stem Cell Breakthrough

7. Nuclear Fusion Test Reactor

8. Web 2.0 and User Created Contents

No one can define what exactly Web 2.0 means. The development in the broadband Internet network has brought the second generation of Web services, such as social-networking sites and user-built encyclopedias, where everyone can create their own services and relationships which cannot be defined in a fixed term.The Web 2.0 era is represented by the popularity of the blog (personal Web log), Facebook, Wikipedia and YouTube. In South Korea, the home-made video sharing services called UCC (user created contents) have become a fad among big Internet firms such as Daum, Yahoo and Cyworld.

9. Face-to-Face on Mobile

10. Debate on Technology Leaks

LG Dacom Launches IPTV service

2007-12-10T17:37:00.000-08:00

Many internat companies are preparing IPTV service in Korea. If they start this business, Our daily life will be changed totally. We can select a TV program we want to see . While I can watch my favorite TV program any time and order clothes at the same time.

LG Dacom launches IPTV service

LG Dacom, Korea`s third-largest fixed-line operator, yesterday launched the broadband-based internet protocol television, intensifying competition in the market.Now there are three broadband service providers that offer the IPTV service, which they believe will serve as a new growth engine in the almost-saturated telecommunications market.IPTV is expected to bring a major change in television viewing by offering viewers a wide-ranging selection of programs on demand.LG Dacom said its IPTV service, dubbed "myLGtv," is available through a bundled product, which also includes broadband internet access and a telephone service. The broadband service is offered by LG Dacom`s subsidiary, LG Powercom.The company said its packaged product is as much as 15 percent cheaper than those provided by its two rivals - KT and Hanarotelecom, the country`s No.1 and No. 2 fixed-line service provider, respectively.LG Dacom said its new service also provides more high-definition content than its rivals.The company, which started its IPTV service with 3,000 programs, will expand its content into more than 20,000 by the first half of 2008.Its two rivals have already begun preliminary IPTV services, including video-on-demand. Full IPTV, including real-time broadcasting, was unlicensed under Korean law, but after three years of haggling in the National Assembly, it gained parliamentary approval in November.Hanarotelecom is ahead of KT in the IPTV market. Since its inception in 2006, Hana TV has attracted 660,000 subscribers, while dominant fixed-line carrier KT lured 230,000 subscribers to its Mega TV service.KT is the nation`s broadband market leader with 44.5 percent market share and 6.52 million subscribers, followed by Hanarotelecom with 25.2 percent market share and 3.69 million subscribers as of the end of October 2007.LG Telecom has an 11.1 percent market share with 1.62 million subscribers.

Manufacturing Execution System

2007-12-10T07:10:00.000-08:00

Manufacturing execution system (MES) describes a set of integrated functions within a packaged software system or it can also describe the accumulated functionality within the production management infrastructure of a manufacturing or production company. The production management infrastructure or manufacturing execution system is inclusive of all manual or computerized off-line or on-line transaction processing systems used to accomplish production. The term means many different things within different user companies and even within the companies that produce and implement these systems. MES systems exist with or without technology but the term is evolving to generally describe the accumulated integrated electronic systems technology and processes used to manage the real-time aspects of production facilities.
Further explanation and description of manufacturing execution systems can be found at MESA International www.mesa.org or Applying Manufacturing Execution Systems by Michael McClellan, St Lucie Press, 1997.
A Manufacturing Execution System (MES) is a system that companies can use to measure and control critical production activities. Some of the benefits with regards to MES solutions are increased traceability, productivity, and quality. Other functions served by MES solutions may include equipment tracking, product genealogy, labor tracking, inventory management, costing, electronic signature capture, defect and resolution monitoring, Key Performance Indicator monitoring and alarming, Executive Dashboards and other various reporting solutions.
It is important to note that the term MES is held very loosely across different manufacturing industries (semiconductor, process, food and beverage, etc.).
MES has many parts and can be deployed on various scales. From simple WIP tracking to a complex solution integrated throughout an enterprise monitoring and controlling all resources used in the manufacturing process from cradle to grave and touching other enterprise systems like Enterprise Resource and Planning Systems (ERPs), Product Lifecycle Management (PLMs), Supervisory, Control and Data Acquisition (SCADA) solutions, Scheduling and Planning Systems (both long-term and short-term tactical).

From Wikipedia, the free encyclopedia

what is SSME?

2007-12-10T06:47:00.000-08:00

Service Science, Management and Engineering (SSME) is a new multi-disciplinary research and academic effort that integrates aspects of established fields such as computer science, operations research, engineering, management sciences, business strategy, social and cognitive sciences, and legal sciences.

Global markets are shifting from agriculture and manufacturing to service-based economies and the U.S. Bureau of Labor Statistics employment projections forecast that employment growth will continue to be concentrated in the service-providing sector of the economy. With major industrialized nations now more than 75% services and developing nations close behind, governments and industry need talent and skills in the service arena.

Microsoft Surface - Exclusive Review

2007-12-10T04:18:00.000-08:00

Today we saw surprsing animation..
To tell the truth, I'm afraid I can fit the amazing world in the near future like this.
As Morin said, I need more open mind and sights around.
Can I try to get new information in the world with ease and open mind if I have this winter vacation?

http://www.youtube.com/watch?v=-9j_tYP-kzc

DRM and technologies

2007-12-10T00:37:00.000-08:00

DRM and film
An early example of a DRM system was the Content Scrambling System (CSS) employed by the DVD Forum on film DVDs since circa 1996. CSS used a simple encryption algorithm, and required device manufacturers to sign license agreements that restricted the inclusion of features, such as digital outputs that could be used to extract high-quality digital copies of the film, in their players. Thus, the only consumer hardware capable of decoding DVD films was controlled, albeit indirectly, by the DVD Forum, restricting the use of DVD media on other systems until the release of DeCSS by Jon Lech Johansen in 1999, which allowed a CSS-encrypted DVD to play properly on a computer using Linux, for which the Alliance had not arranged a licensed version of the CSS playing software.
Microsoft's Windows Vista contains a DRM system called the Protected Media Path, which contains the Protected Video Path (PVP). PVP tries to stop DRM-restricted content from playing while unsigned software is running in order to prevent the unsigned software from accessing the content. Additionally, PVP can encrypt information during transmission to the monitor or the graphics card, which makes it more difficult to make unauthorized recordings.
Advanced Access Content System (AACS) is a DRM system for HD DVD and Blu-Ray Discs developed by the AACS Licensing Administrator, LLC (AACS LA), a consortium that includes Disney, Intel, Microsoft, Matsushita (Panasonic), Warner Brothers, IBM, Toshiba and Sony. In January 2007 a process key was published on the internet by crackers, enabling unrestricted access to AACS-restricted HD DVD content[citation needed].
The Broadcast Flag requires that all HDTVs obey what Hollywood commands as far as determining whether or not a data stream is allowed to be recorded. This would block legitimate uses, such as recording a television show and then burning it onto a DVD.

DRM and music

Audio CDs
In 2002, Bertelsmann (comprising BMG, Arista, and RCA) was the first corporation to use DRM on audio CDs. This was initially done on promotional CDs, but all CDs from these companies would eventually include at least some DRM.[citation needed]
It should be noted that discs with DRM installed are not legitimate standards compliant Compact Discs (CDs) but rather CD-ROM media, therefore they all lack the CD logotype found on discs which follow the standard (known as Redbook).
However, these CDs could not be played on all CD players. Many consumers could also no longer play CDs they had purchased on their computers. PCs running Microsoft Windows would sometimes even crash when attempting to play the CDs.[citation needed]
In 2005, Sony BMG introduced new DRM technology which installed DRM software on user's computers, without clearly notifying the user or requiring their confirmation. Among other things, the installed software included a rootkit, which created a severe security vulnerability others could exploit. When the nature of the DRM involved was made public much later, Sony initially minimized the significance of the vulnerabilities its software had created, but was eventually compelled to recall millions of CDs, and released several attempts to patch the surreptitiously included software to at least remove the rootkit. Several class action lawsuits were filed, which were ultimately settled by agreements to provide affected consumers with a cash payout or album downloads free of DRM.
Sony's DRM software actually had only a limited ability to prevent copying, as it affected only playback on Windows computers, not on other equipment. Even on the Windows platform, users regularly bypassed the restrictions. And, while the Sony DRM technology created fundamental vulnerabilities in customers' computers, parts of it could be trivially bypassed by holding down the "shift" key while inserting the CD, or by disabling the autorun feature. In addition, audio tracks could simply be played and re-recorded, thus completely bypassing all of the DRM (this is known as the analog hole). Sony's first two attempts at releasing a patch which would remove the DRM software from users' computers failed.
In January 2007, EMI stopped publishing audio CDs with DRM, stating that "the costs of DRM do not measure up to the results." EMI was the last publisher to do so, and audio CDs containing DRM are no longer released by any major publishers.

Internet music
Many online music stores employ DRM to restrict usage of music purchased and downloaded online. There are many options for consumers buying digital music over the internet, in terms of both stores and purchase options.
The iTunes Store, run by Apple Inc., allows users to purchase a track online for $.99 US. The tracks purchased use Apple's FairPlay DRM system. Starting on October 17, 2007, users can download DRM-free music for the same price as file with DRM.
Napster music store, which offers a subscription-based approach to DRM alongside permanent purchases. Users of the subscription service can download and stream an unlimited amount of music encoded to Windows Media Audio (WMA) while subscribed to the service. But as soon as the user misses a payment, the service renders all of the downloaded music unusable. Napster also charges users who wish to use the music on their portable device an additional $5 per month. Furthermore, Napster requires users to pay an additional $0.99 per track to burn it to CD or listen to it after the subscription expires. Songs bought through Napster can be played on players carrying the Microsoft PlaysForSure logo (which, notably, do not include iPods or even Microsoft's own Zune).
Wal-Mart Music Downloads, another online music download store, also uses DRM. It charges $0.88 per track for all non-sale downloads. All Wal-Mart Music Downloads are able to be played on any Windows PlaysForSure marked product. The music does play on the SanDisk's Sansa mp3 player, for example, but must be copied to the player's internal memory. It can not be played through the player's Micro SD card slot, which is a problem that many users of the mp3 player experience.
Sony operate an online music download service called "Connect" which uses Sony's proprietary OpenMG DRM technology. Music downloaded from this store (usually via Sony's SonicStage software) is only playable on computers running Windows and Sony hardware (including the PSP).
The various services are currently not interoperable, though those that use the same DRM system (for instance the several Windows Media DRM format stores, including Napster) all provide songs that can be played side-by-side through the same player program. Almost all stores require client software of some sort to be downloaded, and some also need plug-ins. Several colleges and universities, such as Rensselaer Polytechnic Institute, have made arrangements with assorted Internet music suppliers to provide access (typically DRM-restricted) to music files for their students, to less than universal popularity, sometimes making payments from student activity fee funds.One of the problems is that the music becomes unplayable after leaving school unless the student continues to pay individually. Another is that few of these vendors are compatible with the most common portable music player, the Apple iPod. The Gowers Review of Intellectual Property (to HMG in the UK; 141 pages, 40+ specific recommendations) has taken note of the incompatibilities, and suggests (Recommendations 8 -- 12) that there be explicit fair dealing exceptions to copyright allowing libraries to copy and format-shift between DRM schemes, and further allowing end users to do the same privately. If adopted, some of the acrimony may decrease.
Although DRM is prevalent for Internet music, some Online music stores such as eMusic, Audio Lunchbox, www.dogmazic.net, www.amazon.com and Anthology recordings do not use DRM. Major labels have begun releasing more online music without DRM. Eric Bangeman suggests in Ars Technica that this is because the record labels are "slowly beginning to realize that they can't have DRMed music and complete control over the online music market at the same time... One way to break the cycle is to sell music that is playable on any digital audio player. eMusic does exactly that, and their surprisingly extensive catalog of non-DRMed music has vaulted it into the number two online music store position behind the iTunes Store."Apple's Steve Jobs has called on the music industry to eliminate DRM in an open letter titled Thoughts on Music. Apple's iTunes store will start to sell DRM-free 256 kbit/s (up from 128 kbit/s) music from EMI for a premium price (this has since reverted to the standard price). In March of 2007, Musicload.de, one of Europe's largest online music retailers, announced their position strongly against DRM. In an open letter, Musicload stated that three out of every four calls to their customer support phone service are as a result of consumer frustration with DRM.

DRM and documents
Enterprise digital rights management (E-DRM or ERM) is the application of DRM technology to the control of access to corporate documents such as Microsoft Word, PDF, and AutoCAD files, emails, and intranet web pages rather than to the control of consumer media [12]. E-DRM is generally intended to prevent the unauthorized use (such as industrial or corporate espionage or inadvertent release) of proprietary documents. E-DRM typically integrates with content management system software. An example of an E-DRM system is Microsoft's Rights Management Services. Additional E-DRM vendors include Adobe Systems, GigaTrust, Oracle, and EMC Corporation.
DRM has been used by organizations such as the British Library in its secure electronic delivery service to permit worldwide access to substantial numbers of rare (and in many cases unique) documents which, for legal reasons, were previously only available to authorized individuals actually visiting the Library's document centre at Boston Spa in England.[citation needed]

Watermarks
Digital watermarks are unobtrusive features of media that are added during production or distribution. Digital watermarks involve data steganographically embedded within the audio or video data.
Watermarks can be used for different purposes that may include:
for recording the copyright owner
for recording the distributor
for recording the distribution chain
for identifying the purchaser of the music
Watermarks are not complete DRM mechanisms in their own right, but are used as part of a system for Digital Rights Management, such as helping provide prosecution evidence for purely legal avenues of rights management, rather than direct technological restriction.

Metadata
Sometimes, metadata is included in purchased music which records information such as the purchaser's name, account information, or email address. This information is not embedded in the actual audio or video data, like a watermark.
As an example, metadata is used in media purchased from Apple's iTunes Store for DRM-free as well as DRM-restricted versions of their music or videos. This information is included as MPEG standard metadata.

Digital rights management from wikipedia

2007-12-10T00:35:00.000-08:00

Digital rights management (DRM) is an umbrella term that refers to access control technologies used by publishers and copyright holders to limit usage of digital media or devices. It may also refer to restrictions associated with specific instances of digital works or devices. To some extent, DRM overlaps with copy protection, but DRM is usually applied to creative media (music, films, etc.) whereas copy protection typically refers to software.
The use of digital rights management has been controversial. Advocates argue it is necessary for copyright holders to prevent unauthorized duplication of their work to ensure continued revenue streams.Opponents, such as The Free Software Foundation, maintain that the use of the word "rights" is misleading and suggest that people instead use the term digital restrictions management. Their position is essentially that copyright holders are attempting to restrict use of copyrighted material in ways not included in the statutory, common law, or Constitutional grant of exclusive commercial use to them. The Electronic Frontier Foundation, and other opponents, also consider DRM schemes to be anti-competitive practices.

Introduction

Digital rights management technologies attempt to control use of digital media by preventing access, copying or conversion by end users to other formats. Long before the arrival of digital or even electronic media, copyright holders, content producers, or other financially or artistically interested parties had business and legal objections to copying technologies. Examples include: player piano rolls early in the 20th century, audio tape recording, and video tape recording (e.g. the "Betamax case" in the U.S.). Copying technology thus exemplifies a disruptive technology.
Digital media have vastly increased the scope of these concerns. While analog media inevitably loses quality with each copy generation, and in some cases even during normal use, digital media files may be duplicated an unlimited number of times with no degradation in the quality of subsequent copies. The advent of personal computers as household appliances and the sheer ease of ripping media files from CDs or from radio broadcasts, combined with the internet and popular file sharing tools, has made unauthorized distribution of copies of copyrighted digital files (often referred to as digital piracy) much easier. In effect, virtually any end user or consumer with an Internet connection is a potential node in a distribution network.
Although technical controls on the reproduction and use of software have been intermittently used since the 1970s, the term 'DRM' has come to primarily mean the use of these measures to control copyrightable (eg, artistic) content.[citation needed] Some observers claim that certain DRM technologies enable publishers to enforce access policies that not only prevent copyright violations, but also prevent legal fair use.
While DRM is most commonly used by the entertainment industry (e.g. film and recording), it has found use in other situations as well. Many online music stores, such as Apple's iTunes Store, as well as certain e-book publishers, have adopted various DRM strategies. In recent years, a number of television producers have begun demanding implementation of DRM measures to control access to the content of their shows in connection with the popularity of time-shifting digital video recorder systems such as TiVo.

Business Intelligence from wikipedia

2007-12-10T00:29:00.000-08:00

The term business intelligence (BI) dates to 1958.It refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information and also sometimes to the information itself. The purpose of business intelligence is to support better business decision making. D. J. Power explains in "A Brief History of Decision Support Systems,"
BI describes a set of concepts and methods to improve business decision making by using fact-based support systems. BI is sometimes used interchangeably with briefing books, report and query tools and executive information systems. Business Intelligence systems are data-driven DSS.
BI systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse or a data mart and occasionally working from operational data. Software elements support reporting, interactive "slice-and-dice" pivot-table analyses, visualization, and statistical data mining. Applications tackle sales, production, financial, and many other sources of business data for purposes that include, notably, business performance management.

BI technologies

For a BI technology system to work effectively, a company should have a secure computer system which can specify different levels of user access to the data 'warehouse,' depending on whether the user is a junior staffer, a manager, or an executive. As well, a BI system should have sufficient data capacity and a plan for how long data will be stored (data retention). Analysts should set benchmark and performance targets for the system.
Business intelligence analysts have developed software tools to gather and analyze large quantities of unstructured data, such as production metrics, sales statistics, attendance reports, and customer attrition figures. Each BI vendor typically develops Business intelligence systems differently, to suit the demands of different sectors (e.g., retail companies, financial services companies, etc.).
Business intelligence software and applications include a range of tools. Some BI applications are used to analyze performance, projects, or internal operations, such as AQL - Associative Query Logic, Scorecarding, Business activity monitoring, Business Performance Management and Performance Measurement, Business Planning, Business Process Re-engineering, Competitive Analysis, User/End-user Query and Reporting, Enterprise Management systems, Executive Information Systems (EIS), Supply Chain Management/Demand Chain Management, and Finance and Budgeting tools.
Other BI technologies are used to store and analyze data, such as Data mining (DM), Data Farming, and Data warehouses; Decision Support Systems (DSS) and Forecasting; Document warehouses and Document Management; Knowledge Management; Mapping, Information visualization, and Dashboarding; Management Information Systems (MIS); Geographic Information Systems (GIS); Trend Analysis; Software as a service (SaaS) Business Intelligence offerings (On Demand) — which is similar to traditional BI solutions, but software is hosted for customers by a provider; Online analytical processing (OLAP) and multidimensional analysis, sometimes called "Analytics" (based on the "hypercube" or "cube"); Real time business intelligence; Statistics and Technical Data Analysis; Web Mining; Text mining; and Systems intelligence.
Other BI applications are used to analyze or manage the "human" side of businesses, such as Customer Relationship Management (CRM) and Marketing tools and Human Resources applications.

Service-oriented architecture (SOA) definition

2007-12-10T00:23:00.000-08:00

A service-oriented architecture is essentially a collection of services. These services communicate with each other. The communication can involve either simple data passing or it could involve two or more services coordinating some activity. Some means of connecting services to each other is needed.
Service-oriented architectures are not a new thing. The first service-oriented architecture for many people in the past was with the use DCOM or Object Request Brokers (ORBs) based on the CORBA specification. For more on DCOM and CORBA, see Prior service-oriented architectures (new window).

Services
If a service-oriented architecture is to be effective, we need a clear understanding of the term service. A service is a function that is well-defined, self-contained, and does not depend on the context or state of other services. See Service (new window).

Connections
The technology of Web services (new window) is the most likely connection technology of service-oriented architectures. Web services essentially use XML (new window) to create a robust connection.
The following figure illustrates a basic service-oriented architecture. It shows a service consumer at the right sending a service request message to a service provider at the left. The service provider returns a response message to the service consumer. The request and subsequent response connections are defined in some way that is understandable to both the service consumer and service provider. How those connections are defined is explained in Web Services explained (new window). A service provider can also be a service consumer.

An article on SOA & IBM

2007-12-10T00:18:00.000-08:00

IBM Combines SOA and Data Integration Expertise to Help Clients Deliver Information to Processes, Applications and Business Users

today announced it is combining its industry leading expertise in Service Oriented Architecture (SOA) and information management to help clients more easily share data and deliver better service by freeing information from individual applications and reusing it throughout their enterprise. As the adoption of SOA increases, organizations using this standards-based framework for delivering information recognize the need to deliver integrated operational information to their systems and business processes. This helps ensure accurate and complete information is used throughout the business while making it possible to deliver new information in real-time. More than 200 clients worldwide already rely upon a close combination of information management software and IBM SOA software and servicesto realize the benefits of leveraging information as a service. In response to this growing trend, IBM is more closely aligning its SOA and information management software and services offerings to meet increasing demand for a unified approach to effectively managing and addressing industry-specific business challenges. Helzberg Diamonds is one such client using an SOA to manage IT assets more proactively and help improve products and services for customers. “By leveraging our SOA and IBM information integration software together, we’ve been able to make available the best and most consistent information to all of our employees,” said Greg Backhus, director of data warehousing and decision support systems, Helzberg Diamonds. “As a result, Helzberg Diamonds has been able to provide a level of service that keeps our customers coming back.” IBM software and services will help accelerate the process of defining and deploying information services. These include a new version of IBM Service Oriented Modeling and Architecture (SOMA), developed by IBM Global Business Services to help clients rapidly develop and implement a long-term plan for moving to a service oriented architecture. IBM also unveiled WebSphere Information Analyzer, a new module for IBM Information Server that helps customers eliminate the risk of reusing bad data. In addition, IBM Information Server provides new capabilities that complement IBM WebSphere Process Server to enable tighter integration between information and business processes. A new extension to Rational Data Architect helps provide additional value from IBM’s industry-specific data models. With this announcement, IBM is further enabling organizations to more easily embed integration capabilities within their SOA-driven processes. This, in turn, can transform businesses, providing a competitive advantage by reducing the time it takes to generate sales reports, deliver real-time visibility into inventory and product availability, or improve customer service response time. IBM’s Information on Demand initiative is helping clients in all industries better manage and take advantage of their business information. “Many CIOs are beginning to recognize the urgent need for information strategies to support their SOA initiatives,” said Mike Schroeck, leader of IBM Global Business Services' Business Intelligence practice. “IBM is helping organizations enable their Business Performance Management and Operational Intelligence strategies by applying a more operational orientation to information integration that delivers greater strategic value to the enterprise. By helping clients apply SOA principles and critical IBM Information Management software, organizations can gather and analyze the right customer, product and other information from diverse sources and deliver it to their business processes – in real time to improve decision-making and business performance.”Another IBM client benefiting from the ability to ensure the accuracy, consistency and governance of their information within their SOA is Austin Energy. The nation's 10th largest public power utility relies on its SOA to support its utility outage management application and call center applications. “Austin Energy 's SOA is built around three fundamental components: presentation, process, and information,” said Andres Carvallo, chief information officer, Austin Energy. “Our vision of a fully-integrated and self-healing enterprise with real-time dashboards for business managers, partners and customers is enabled by IBM Portal Server, IBM Process Server and IBM Information Server. In our choice of IBM Information Server, we were looking for optimal collaboration and orchestration with the rest of our middleware to further improve the flexibility and responsiveness of our business processes and the level of service we provide to our customers. A key part of this strategy is ensuring that we have the most consistent, up-to-date, and accurate information available to the people, processes and applications it supports.” Veda Advantage is the largest custodian of credit information in Australia and New Zealand. The vast majority of applications for credit in Australasia are checked against the files held by Veda Advantage. Veda Advantage has implemented an SOA while migrating legacy systems to a new IT infrastructure. Throughout this process, the company is relying on IBM Information Server to cleanse, transform and consolidate data from across multiple systems into a single master view to provide more accurate credit reports to their customers, reduce operational costs and help enable a smoother migration to new systems.“Information does not support our business - it is our business - we provide an extensive suite of data-driven services and solutions to our customers,” said Eric Janssens, head of business services, Veda Advantage. “As such, the availability and accuracy of our information is of the highest strategic importance to both our clients and their customers. We maximize the value of our information when we can cleanse, standardize and enrich information at the point of entry from more than 3,000 suppliers. By leveraging the functionality of IBM Information Server in a service oriented architecture, we are building a set of information services to consistently deliver trusted information. This information is delivered quickly, efficiently and accurately into the applications and business processes that run our business and that of our customers.”Industry Models and Information Management Software Unlock the Power of SOAIBM Global Business Services is offering a new version of the IBM Service Oriented Modeling and Architecture (SOMA) that provides support for Information as a Service. By providing a blue print for incorporating data integration and master data management within an SOA, the models help organizations further align their architecture with business goals, such as reducing time to open new accounts, by tying business processes to underlying applications and information through services. It does so by incorporating the functionality of IBM Information Server, IBM WebSphere Customer Center, IBM WebSphere Product Center and Rational Data Architect.To help deliver information consistency throughout an SOA, the new WebSphere Information Analyzer profiles data and understands the quality and content of data sources while also creating a metadata map of source systems, eliminating the risk of reusing bad data throughout the enterprise. Additionally, new information services activities within IBM WebSphere Process Server readily expose data integration tasks from IBM Information Server so they can be quickly tapped to support a variety of capabilities within business processes. These allow users to easily browse services, view and reuse meta data and ensure efficient interaction between web services and data integration tasks. The new Enterprise Model Extender for IBM Rational Data Architect helps organizations in the banking, financial markets, insurance, retail, healthcare and telecommunications industries get more value out of the IBM Industry Data Models. These models help accelerate the development of information services within IBM Information Server.Availability IBM Service Oriented Modeling and Architecture Version 3 is currently available through IBM Global Business Services. IBM Enterprise Model Extender for Rational Data Architect will be available from IBM in March for the IBM Banking Data Warehouse. The Insurance Information Warehouse will be supported in June. IBM WebSphere Information Analyzer will be available in March from IBM and IBM business partners.

The 7 habits of highly effective technology leaders

2007-12-09T22:44:00.002-08:00

This article might apply to all cases of company not especially to technology. But Stephen R.Covey, the author of ‘The 7 habits of highly effective people’, suggests 7 habits in the point of ‘paradigm shift’. Suggested 7 habits in the base of ‘technology paradigm shift’, this article should be more persuasive.

IT doesn’t matter

2007-12-09T22:44:00.001-08:00

Only in the profit of a company, I agree partially to the writer’s opinion.
But the origin of the company profit is not to provide infra-structure or commodity but to provide. The Brand which satisfies the customers with service through innovated ideas.
Like an article ‘The End of Corporate Computing’, this article reckons without intangible capital

The Total Cost of IT Outsourcing

2007-12-09T17:47:00.000-08:00

I found document about IT outsourcing.
I wish I was refered to to people who there are a lot of this document.
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The Total Cost of IT Outsourcing
by Eric Krell

Offshore outsourcing of IT services can save companies 30 percent or more on labor costs, but that's not the whole story.
The word "tantalizing," with its hints of both reward and risk, arises frequently in discussions of IT outsourcing. It seems fitting that the word derives from a Greek legend, since a growing mythology has attached itself to the practice of sending IT work overseas, particularly to the distant shores of India, China or Eastern Europe. Outsourced services generally fall into one of four categories: infrastructure (data centers and servers), network man-agement, application development and maintenance, or help desk.
"Executives often are enticed by the labor cost savings of offshore outsourcing," says Bob Cecil, vice president and finance and accounting practice leader for Houston-based consulting firm EquaTerra. "And then they race off thinking it's the best thing since sliced bread without having thought through all of the challenges, costs and risks associated with it."
When a $100,000 U.S.-based IT professional can be replaced through an outsourcing arrangement for $20,000 a year, that mentality is easy to understand. Richard Sneider, Ph.D., director of IT advisory firm InterUnity Group in Concord, Mass., reports that companies using offshore outsourcing post an average savings of 30 percent. He also notes that companies are realizing only about half of the potential benefits of IT outsourcing.
Michael Van Handel, executive vice president and CFO of staffing giant Manpower Inc. in Milwaukee, has so far resisted the temptation, although IT outsourcing remains an option that he, his CIO and the rest of the executive team regularly evaluate. In studying the option, Van Handel says, he's noticed that most outsourcing problems arise from weak service level agreements and inadequate management or governance. "IT outsourcing is a business decision," he says. "IT outsourcing should support the overarching need for IT-business alignment. IT helps the business accomplish its objectives."
The Conference Board's senior management team recently addressed the same topic with a similar focus on IT-business alignment, but they decided to send some IT operations to a third-party data center based in Annapolis, Md. Salvatore J. Vitale, senior vice president, operations, in New York City, identifies three reasons his organization outsourced its data center to USi in a five-year agreement. First, because The Conference Board has offices in Brussels and Hong Kong and contractors in Europe, South America, Asia and Australia, it increasingly needs global IT support. Second, outsourcing enables the organization to access deeper technology expertise and keep pace with rapidly changing IT needs. And finally, the move will reduce costs.
In the selection process, Vitale and his colleagues spoke to about a dozen finance, IT and businesspeople within four USi customers. Despite their due diligence, their rigorous approach to crafting the agreement and internal enthusiasm about the deal, the team still has concerns about turning IT control over to an outside partner. "We've definitely mitigated that through the contract," Vitale says. "But there is still almost a leap of faith you have to make that you're going to wind up in a better situation even though you no longer have as much control."

Hidden Costs
Some trepidation is understandable in light of the prevalence of cost creep in IT outsourcing. Cecil says companies engaging in offshore outsourcing can expect a typical cost savings for help-desk or other frequently outsourced IT processes, such as call centers, of about $30,000 per person per year: Compare a total annual compensation of $35,000 for a call-center employee in a low-cost Sun Belt city with $5,000 for a call-center worker in India. Savings on application development employees are even higher.
"But it is easy to look at that difference and then fail to consider other hard costs and some soft costs," Cecil explains. When companies outsource IT processes to India or China, he says, they typically spend $8,000 to $12,000 per seat for facilities, telecommunications and the rest of the technology infrastructure. In addition, outsourcing often requires investments associated with upgrading the client's capabilities. For example, moving an IT help desk overseas may require a new customer relationship management (CRM) system. The service provider may pay part of that cost, but some of it will appear in the deal's pricing.
Cecil adds that buyers of IT outsourcing services often fail to figure relationship management costs into their pro-jections. These expenses average 4 percent of the contract's value for domestic outsourcing and about 8 percent of the contract's value for offshore partnerships. Finally, the costs of laying off employees, terminating leases, supporting expatriates, and using legal and consulting services -- often a necessity on larger deals -- also must be figured into the equation.

Lost in Translation
The essentially contentious nature of outsourcing negotiations can aggravate the challenge of flushing out all of a deal's hard and soft costs. "People like to say that it is an adversarial relationship by definition," says Bob Carlson, president and CEO of IT outsourcing and consulting firm SilverTrain Inc. in Brookfield, Wis. "It doesn't have to be. The success of the agreement really comes down to the honesty and openness of the relationship."
At the end of the negotiating game, the chess pieces from both sides go back into the same box. "It's more about relationship management than it is about contract management once we're into the deal itself," says Rudy Puryear, vice president and co-leader, capability sourcing practice, for Bain & Co. in Chicago. The success of an IT outsourcing relationship depends on both parties' ability to sidestep problems in three areas:

1. Complexity. Five- to 10-year IT outsourcing deals worth as much as $100 million or more are usually detailed in contracts 500 pages to 1,500 pages long. Although outsourcing service providers are used to navigating such complexity, most buyers are first-timers.
Dan Mummery, a partner with Latham & Watkins in Menlo Park, Calif., and formerly a partner with Cooley Godward LLP, has negotiated some 70 outsourcing agreements, ranging in value from $5 million to $8 billion. "You're dealing with a transaction that's a hybrid of M&A, financing and technology," he says, comparing the creation of an effective contract to "nailing a jellyfish to the wall." When Mummery negotiates a large deal, he often calls on technology transaction outsourcing specialists, tax specialists, employment and labor specialists, real estate experts, and -- increasingly -- Sarbanes-Oxley compliance experts.
For finance executives, the complex brand of financial engineering that a company and its outsourcing partner engage in prior to signing the agreement warrants particular scrutiny. "CFOs sit down and say that they need to have X percent savings," Mummery notes. "So, often, suppliers will come in and engineer a solution that gets you those savings, particularly in the early years, but a lot of the costs are back-loaded."
Part of the allure of long-term agreements is that the pricing can help finance forecast costs with greater accuracy deeper into the future. Providers commit to consistent pricing over several years -- but that stability comes with a cost. Terms on such agreements are often less flexible, and escape clauses are more restrictive.

2. Governance. Cooley Godward lawyers return to their corporate clients two years into each agreement they helped arrange to find out what has gone right and what has gone wrong. "Invariably people say, 'I should have spent more time on governance than I did,' " says Mummery. Too often, outsourcing purchasers focus much more time and energy on selecting a provider than on monitoring service once the arrangement is in place. In the past, governance of outsourcing translated to putting in place a steering committee with some sort of dispute-resolution protocol. Today, Mummery says, savvy buyers of all types of outsourcing dedicate significant thought and conversation to identifying how the deal should be managed and what, exactly, governance should look like.
Puryear agrees that failure to establish a suitable governance structure poses the largest risk to the success of outsourcing deals, especially when the service provider is offshore. He says buyers of outsourcing services routinely under-estimate the number of IT professionals they need to keep on staff to manage the relationship. He has found that the right level of retained IT staff is generally 7 percent to 12 percent of the outsourced function's original head count. So a company that outsources a 100-person IT shop should expect to keep seven to 12 IT professionals in house to manage the relationship. Part of these employees' responsibilities should be to assist the rest of the organization with the business process changes that are necessary when chunks of IT move outside the organization -- another challenge that, according to Puryear, buyers tend to underestimate.

3. Flexibility. Change may be the most consistent and most challenging characteristic of IT outsourcing agreements, regardless of the deal's scope or size. "Nobody can predict the future," says SilverTrain's Carlson. "That's the case even with shorter-term outsourcing relationships." One example of a change that would require rethinking an agreement: Suppose the client company acquired a business that delivers the same efficient, best-in-class capability the outsourcer is providing. "In that case, why would you continue to pay an outsourcer?" Carlson asks. "You've got to be willing to build into the contract mechanisms to escape if need be." SilverTrain includes in its contract a plan for returning outsourced processes back to the client company.
Many organizations undergo several rounds of major strategic changes over the course of a five- or 10-year agreement. Puryear has a telecommunications customer that signed a large outsourcing deal during a difficult stretch when the company was focused on taking as much cost as possible out of the business. Eighteen months later, the marketplace had drastically improved and a new CEO had taken the helm. The executive, who had a host of ideas about growing the business, asked Bain & Co. a simple question: Can we reposition the existing outsourcing deal to deliver capabilities that will support the company's new growth strategy?
Vitale says exclusivity is one of the most important aspects for finance executives to focus on when poring over a thick contract. Does the agreement allow the customer to test the waters with other outsourcers down the road? "You have to make sure you have the proper protection in your contract," he says. In its contract with The Conference Board, USi is obligated to help the organization either move to another service provider or return the data center to its own site if circumstances warrant a change.
"The ability to take some work and give it to another provider is a true market test," Mummery points out. "That's a very important tool for a customer. So the provision around exclusivity [should] be very heavily negotiated; you have to come up with a way to solve diametrically opposed needs."
Many companies use benchmarking, as well as exclusivity and escape clauses, to build flexibility into their outsourcing contracts. Mummery emphasizes the importance of regularly benchmarking an outsourcing provider's pricing throughout the duration of the agreement. Providers can be wary of this practice because of concerns about accuracy in comparing the quality of their services with that of other providers. "Many outsourcing experts feel that benchmarking is a very important tool that you need in every contract," Mummery explains.

Context Is Crucial
Disciplined management of these three primary risk factors can get lost in the contracting shuffle, particularly when the hype around IT outsourcing reaches a high pitch. In the past six months, the subject has inspired a spate of media coverage. U.S. IT professionals have protested outsourcing conferences. The business press has published claims of infrastructure shortcomings and stories about exasperated workers in India. IT trade publications have predicted that offshore outsourcing will sabotage the United States' ability to innovate. And, in an effort to increase costs for companies transferring IT services to foreign providers, limits have been proposed for visa programs that enable foreign workers to visit the United States to shadow workers here.
Bob Pryor, president, outsourcing services, North America, for Cap Gemini Ernst & Young in Dallas, says most studies estimate the movement of IT jobs overseas at about 3 million over the next 15 years. "If you do the math, that basically says that 1 percent to 1.5 percent of our workforce is moving offshore. It's not a wildly significant number in the scheme of things."
Pryor and other outsourcing experts frequently compare the current trend in IT employment to the movement overseas of low-skilled manufacturing jobs 30 years ago. The differences, of course, are the income levels and skill sets of those affected. "The message to the average IT worker is that you have to continually re-skill and continually move to higher sources of value-added production and services," Pryor notes. "You cannot assume that you'll be doing the same job for 20 years."
Pryor points out that Mexico and Ireland were the largest offshore IT outsourcing destinations 20 years ago. That may help put in context the attention India, China and Russia are receiving right now. Clear thinking and careful analysis are vital for finance executives seduced by the allure of offshore IT outsourcing. To fully realize the potentially Olympian benefits, CFOs need to mitigate the substantial risks and ferret out all of the deal's hidden costs.

SOA (Service Oriented Architecture)

2007-12-09T15:53:00.000-08:00

We studied about SOA.
Actually I heard of SOA many times but it's not easy concept co understand at first.
I found good document about SOA

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What is Service Oriented Architecture?

IT departments are managing increasingly complex IT portfolios. Yet as business needs change, these departments must still ensure that their technologies remain aligned with business goals. Failure to do so compromises organizational agility.
The problem for IT departments is typically not insufficient functionality; rather, it is that critical business systems such as customer relationship management (CRM) and enterprise resource planning (ERP) operate in isolation from other critical business systems—despite the fact that business processes often span multiple applications. To obtain an end-to-end view of a complex business process necessitates integration of information and process silos. In the past, this has been accomplished either though time-consuming manual interventions, or through hard-coded solutions that are difficult to maintain.
Service orientation is an approach to organizing distributed IT resources into an integrated solution that breaks down information silos and maximizes business agility. Service orientation modularizes IT resources, creating loosely coupled business processes that integrate information across business systems. Critical to a well-designed service-oriented architecture is producing business process solutions that are relatively free from the constraints of the underlying IT infrastructure, because this enables the greater agility that businesses are seeking.
Service Oriented Architecture (SOA) ultimately enables the delivery of a new generation of dynamic applications (sometimes called composite applications). These applications provide end users with more accurate and comprehensive information and insight into processes, as well as the flexibility to access it in the most suitable form and presentation factor, whether through the Web or through a rich client or mobile device. Dynamic applications are what enable businesses to improve and automate manual tasks, to realize a consistent view of customers and partner relations, and to orchestrate business processes that comply with internal mandates and external regulations. The net result is that these businesses are able to gain the agility necessary for superior marketplace performance.

SOA defined

Service orientation is a means for integrating across diverse systems. Each IT resource, whether an application, system, or trading partner, can be accessed as a service. These capabilities are available through interfaces; complexity arises when service providers differ in their operating system or communication protocols, resulting in inoperability.
Service orientation uses standard protocols and conventional interfaces—usually Web services—to facilitate access to business logic and information among diverse services. Specifically, SOA allows the underlying service capabilities and interfaces to be composed into processes. Each process is itself a service, one that now offers up a new, aggregated capability. Because each new process is exposed through a standardized interface, the underlying implementation of the individual service providers is free to change without impacting how the service is consumed.

Why SOA?

Complex, distributed IT resources are a concern for businesses. Too frequently, the existing IT portfolio does not adequately meet specific business needs, is costly to manage and maintain, and is inflexible in the face of business growth and change. The solution, however, is not to rip and replace systems or applications, nor to completely renovate them, but rather to find a way to leverage existing IT investments so that overall organizational goals are effectively supported.
Service orientation helps to accomplish these goals by making systems more responsive to business needs, simpler to develop, and easier to maintain and manage. Implementing a solution architecture based upon service orientation helps organizations plan ahead for change, rather than responding reactively.

Who does SOA?

Strictly speaking, SOA is done by developers and solution architects. However, stakeholders in a service-oriented solution span a range of roles, and it is critical that their interests not only be taken into account but that they actively drive the design of the SOA solution.
Starting with those interests, the business analyst is concerned with bringing IT investments more in line with the business strategy. For the developer, this means that the SOA solution must map the sources of business information—systems, staff, trading partners—into a unified and comprehensive view such that the business analyst has greater insight into the costs and benefits of various investments.
The chief technology officer (CTO) of the organization will work with developers to ensure that when designing a solution to meet the needs of the business analyst, the integrity of existing IT systems and applications resources are preserved, even as new capabilities are developed.
And the IT manager, concerned with effectively integrating distributed systems such that management is simplified, will work with the developer to ensure that these goals are also met.
Ultimately, the developers and solution architects are concerned with creating dynamic collaborative applications that meet the goals of the various stakeholders. The service orientation approach enables them to do so in a way that meets the needs of the organization as a whole.

What SOA isn’t

There are numerous misconceptions about what SOA is—that it is a product that can be purchased (it is not; it is a design philosophy that informs how the solution should be built); that the goal is to build a SOA (it is not; SOA is a means to an end); or that SOA requires a complete technological and business process overhaul (it doesn’t; SOA solutions should be incremental and built on current investments).
SOA is also often equated with Web services, and the terms used interchangeably. While it is true that SOA is made easier and more pervasive through the broad adoption of Web services–based standards and protocols, the two are distinct. SOA is an approach to designing systems—in effect the architectural drawings or blueprint—that directs how IT resources will be integrated and which services will be exposed for use. In contrast, Web services is an implementation methodology that uses specific standards and language protocols to execute on a SOA solution.

Before starting a SOA

Before a developer writes a single line of code, it is critical to identify both specific business drivers of the SOA endeavor and the dependencies between the business and the underlying technologies. Neglecting the business context can result in a project in which SOA infrastructure is pursued for its own sake, or where investments are made that do not line up well with the needs and priorities of the business.
Two approaches are commonly pursued for implementing SOA: top-down and bottom-up. Both approaches have possible pitfalls that can prevent success. Many organizations that have attempted to roll out SOA infrastructure through a top-down approach have discovered that when the infrastructure is finally delivered it is out of sync with the needs of the business. Likewise, a bottom-up approach can fail as well, because it can lead to a chaotic implementation of services created without regard to organizational goals.
The “middle-out” approach is a successful hybrid of the two other approaches. Business drivers and strategic vision are first employed to set clear direction and priorities. Based on these, the organization takes multiple iterative steps to build out slices of end-to-end capabilities, with each iteration delivering a new, dynamic application back to the business that is used to create business return. Microsoft has long advocated this “real-world” approach to leveraging service-oriented architectures: The approach is focused on rapid time-to-value, and it delivers business results through iterative, incremental steps that facilitate close alignment of IT resources with changing business conditions.

What is the SOA life cycle?

The core IT assets of any organization include its data, legacy systems, line-of-business applications, packaged applications, and trading partners. Each of these resources is a service provider responsible for producing numerous highly specific outputs, such as inventories and customer data.
Service orientation ties together these disparate and autonomous sources of information, bridging a wide range of operating systems, technologies, and communication protocols. The process by which it does this is an iterative one of creating (“exposing”) new services, aggregating (“composing”) these services into larger composite applications, and making the outputs available for consumption by the business user.

Way Cleared for IPTV

2007-12-09T15:09:00.001-08:00

A special committee of the National Assembly on Tuesday passed a bill on Internet Protocol Television, clearing the way for the new media service in Korea. IPTV enables viewers to search information for items they see on TV and even buy them without interrupting the program they are watching. Seong Jang-hyun, a manager with the KT Media division preparing for the launch of the service, said a full IPTV is possible in the first half of next year.
KT and Hanaro Telecom are already operating the MegaTV and HanaTV services, an early stage of IPTV.
This reporter visited the KT Media building at Yeouido in Seoul on Wednesday morning to experience the IPTV test service. When KT staff pushed buttons on a remote control, the online Chosun Ilbo appeared on TV. The service also enables viewers to search articles. For example, if a viewer types the word “restaurant” into the remote, all relevant articles that contain search term are displayed on the TV. People can trade stocks in real time, just as they can on their computers.
Then there are weather forecasts specifically for the region where the viewers live -- or a stadium of golf club they want to visit -- unlike existing forecasts that cover only major cities. The service figures out where a viewer lives through the IP number. HanaTV, which was launched ahead of MegaTV, already provides 70,000 programs to call up, and over 700,000 subscribers can enjoy each program at a time. Currently, the monthly subscription fee is W13,000 (US$1=W929) for HanaTV and W10,000 for MegaTV. When the full IPTV service starts, the subscription fee is likely to rise, but the full service will provide a greater variety of programs as well as live terrestrial programs plus more additional services.
Another distinctive feature of IPTV is the wide range of channels. Unlike the existing TV broadcast services, IPTV is technically able to produce limitless number of channels. KT plans to open channels for internal corporate broadcasting and missionary work. Recently, Grand National Party presidential candidate Lee Myung-bak pledged to improve public education by providing various education programs through IPTV. Students can watch various segmented education programs according to grade or degree of difficulty and subject. Hanaro is considering airing a market program where viewers can sell goods by broadcasting video clips of them.
IPTV will not only change various aspects of our lives but also boost the economy. The Electronics and Telecommunications Research Institute says IPTV will generate additional production worth W12.9 trillion and create 73,000 jobs within five years after the launch.
Since KT and Hanaro are already advancing into the IPTV business, it seems inevitable that the existing cable TV broadcasters will have to compete with these giants. Some cable TV broadcasters say the government is driving small and medium-sized cable networks to the brink by giving preferential benefits to large enterprises.
That is why the National Assembly set a limit for IPTV market share that bans a single company from holding a share of over one-third of the total market in a specific region. The Korean Cable TV Association said cable TV networks will compete with IPTV with their own expertise in pay-TV and HD broadcasting.
(englishnews@chosun.com )

Digital Music Panel Discussion - Pros and Cons of DRM

2007-12-09T07:23:00.000-08:00

From : ForaTV
May 5, 2007 San Francisco
Music industry experts Gerd Leonhard(Auther,the future of music), Ted Cohen and Richard French debate issues concerning digital rights management(DRM) protected media.

http://youtube.com/watch?v=78XRwWwUkow

2007-12-09T07:14:00.000-08:00

I searched this news connected with the case study "Is the telephone company violating your privacy?"

Company Will Monitor Phone Calls to Tailor Ads
The newyork times, September 24, 2007

Companies like Google scan their e-mail users’ in-boxes to deliver ads related to those messages. Will people be as willing to let a company listen in on their phone conversations to do the same?
The sort of ad Internet callers will see using Pudding Media.
Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. The Web-based phone service is similar to Skype’s online service — consumers plug a headset and a microphone into their computers, dial any phone number and chat away. But unlike Internet phone services that charge by the length of the calls, Pudding Media offers calling without any toll charges.
The trade-off is that Pudding Media is eavesdropping on phone calls in order to display ads on the screen that are related to the conversation. Voice recognition software monitors the calls, selects ads based on what it hears and pushes the ads to the subscriber’s computer screen while he or she is still talking.
A conversation about movies, for example, will elicit movie reviews and ads for new films that the caller will see during the conversation. Pudding Media is working on a way to e-mail the ads and other content to the person on the other end of the call, or to show it on that person’s cellphone screen.
“We saw that when people are speaking on the phone, typically they were doing something else,” said Ariel Maislos, chief executive of Pudding Media. “They had a lot of other action, either doodling or surfing or something else like that. So we said, ‘Let’s use that’ and actually present them with things that are relevant to the conversation while it’s happening.”
The company’s model, of course, raises questions about the line between target advertising and violation of privacy. Consumer-brand companies are increasingly trying to use data about people to deliver different ads to them based on their demographics and behavior online.
Pudding Media executives said that scanning the words used in phone calls was not substantially different from what Google does with e-mail.
Still, even some advertising executives were wary of the concept.
“We can never obtain too much information from the targets, and I would love to get my hands on that information,” said Jonathan Sackett, chief digital officer for Arnold Worldwide, a unit of the advertising company Havas. “Still, it makes me caution myself and caution all of us as marketers. We really have to look at the situation, because we’re getting more intrusive with each passing technology.”
Mr. Maislos said that Pudding Media had considered the privacy question carefully. The company is not keeping recordings or logs of the content of any phone calls, he said, so advertisements only relate to current calls, not past ones, and will only arrive during the call itself.
Besides, Mr. Maislos said, he thought that young people, the group his company is focusing on with the call service, are less concerned with maintaining privacy than older people are.
“The trade-off of getting personalized content versus privacy is a concept that is accepted in the world,” he said.
Mr. Maislos founded Pudding Media with his brother, Ruben. Each had spent several years doing intelligence work for the Israeli military. Before Pudding Media, Ariel Maislos ran a broadband company called Passave, which he sold in May 2006 to PMC-Sierra, a maker of computer chips for telecommunications equipment, for $300 million. Richard Purcell, a former chief privacy officer at Microsoft, is an adviser to Pudding Media, Ariel Maislos said.
To give the ads greater accuracy, Pudding Media asks users for their sex, age range, native language and ZIP code when they sign up. For now, the company is running ads that are sold by a third-party network, but Pudding Media plans to also sell its own ads in a few months.
Advertisers pay based on how often a user click on their ads, and a spokeswoman said the rates were similar to the cost-per-click prices in Google’s AdSense network. Pudding Media plans to add other payment models, like charging for each ad impression or by the number of calls an ad generates to the advertiser.
As the company’s software listens in on conversations, it filters out explicit words in determining which ads to select, so that content and ads will not be shown with those inappropriate words. Pudding Media would not elaborate, beyond saying that these were “keywords with profanity and things you wouldn’t want a 13-year-old to hear.”
While the calling service only works through computers for now, Mr. Maislos said he saw the potential to use it with cellphones. The company is offering the technology to cellphone carriers to allow their customers to enjoy free calls in exchange for simultaneously watching contextually relevant ads on their screens. Callers can try Pudding Media at www.thepudding.com, dialing any number in North America. Because the service has so far been in a quiet beta test, the company would not say how many people have tried it so far.
Pudding Media is also trying to sell the technology to Web publishers and media companies that would like to offer readers free calls and content related to those calls. A news site, for example, could show only its own articles and ads to people as they talked to friends.
Mr. Maislos said that during tests he noticed that the content had a tendency to determine conversations.
“The conversation was actually changing based on what was on the screen,” he said. “Our ability to influence the conversation was remarkable.”

Data for sale

2007-12-09T06:46:00.000-08:00

Imagine that somebody is collecting and tracking my time, action, career in other words all data of my life.
It will be very unpleasure imagin to me.

As some news said, ''As the adage goes, 'Information is power, and power is money,' " notes a confidential Partners' document outlining the ''data commercialization project.", at any time we assess everything whether it create economic results or not.

It depends on the way of colleticg data from person whether Data for sale is ethical or not.
When a company or broker requests some data of some people to them, if they agreed the request, it isn't illegal. Of course, they couldn't understand the usage of their data. So it needs very careful process.

BioSense and Korea

2007-12-09T04:23:00.000-08:00

Information systems can help prevent a public health crisis. To do so, systems integration is necessary. As we can see from our textbook, BioSense can summarize and present analytical results by source,day,and syndrome for each zip code,state,and metropolitan area using maps,graphs,and tables. Registered state and local public health agencies as well as hospitals and health care providers are allowed to access data.

In case of Korea there can be difficulties we can think of.

The first one is standardization. We must also integrate systems among small-sized clinics, medium-sized clinics and large general hospitals. But who can be willing to participate in the transition process that would be burdensome and time-consuming without any benefits? Furthermore,we should consider herb doctor’s offices as well as western-style hospitals.There are many differences such as terminologies,concept,
prescription between the two.

The second one is systemization itself. But some individual doctors still have their medical records as a form of paper. I have visited an ENT doctor two years ago in Seoul. There were three to four nurses who are busy in doing something like supporting the doctor, looking for medical reords, and answering questions. A nurse asked me my resident registration number, and then started to look for my medical record from the piles of paper files.The doctor and CEO of a small clinic seemed not to need any help or support. What can the central government give them while he just wants staus quo?

The third one is privacy. Even in any cases and situations,it is inevitable that privacy problems may occur. What we should do to prevent moral hazard of insiders and invasion of outsiders is just to do our best to bulid firewall, educate and punish evil-doers.

If these problems were solved, I think IS will be able to prevent a public health crisis.
But we have a long way to go.

Role of Internet

2007-12-08T19:57:00.000-08:00

We use the internet everyday, anytime and anyone and nowadays can not live without the internet. It is a big problem.

Please think about the world we can not use the internet.
We have to read the news through newspaper in the morning and send a letter through the post office. Suddenly the world's speed is reduced. We can not think the real time.
We are so convenient due to the internet. For example we don't have to go a bank due to the internet banking, firm banking and home banking.

Let's think about the role of internet in the business environment.
What are the business value impacts of the telecommunications and networking?
- Declining transaction costs
- Declining agency costs.
- Increased agility
- Higher quality management decisions.
- Declining geographical barriers
- The extreamly rapid growth in business networking and telecommunications results from the extraodinary value of participating in networks like the internet.

Thanks to the internet the earth is more and more narrow. The competition of business environment is bigger and bigger.
Only a enterprise which is the biggest and having the best technology in the world can survive in business world.

IT Service Firms Diversifying Portfolio

2007-12-08T16:13:00.000-08:00

IT Service Firms Diversifying Portfolio

IT service firms are turning their eyes to foreign countries as the domestic market for business-tailored software development and management has become almost saturated after a decade of growth. Firms such as Samsung SDS, LG CNS and Posdata are either expanding their operations in foreign countries or making considerable investment in new business items to re-ignite their slowing operations. Samsung SDS, the largest IT service firm in Korea, signed a strategic partnership contract with French firm Capgemeni this Wednesday. The companies agreed to share the same brand in the IT consulting field, and learn from each other's experience. Samsung said its French partner will also help it participate in outsourcing projects of big global companies such as GM, Citibank, BMW and Prudential _ deals it never dreamed of doing alone. Only 1.5 percent of Samsung SDS's revenue was made outside Korea last year. But the portion increased to 2.6 percent in the first half of this year. CEO Kim In said the company will further accelerate its globalization efforts. ``There are few Korean manufacturing companies who are global players, but there is no such firm in the IT service sector,'' said Kim. ``In such a situation, the partnership with Capgemeni will be a crucial opportunity for us to grow into a global IT service and consulting firm. It is a stepping stone for our bigger global strategy.''The IT service firms call themselves SI firms, short for ``system integration.'' Because most of their products and services are developed and sold directly to a single company, they receive relatively less attention from ordinary citizens and the media than other high-tech firms that make customer goods such as electronics or software. The SI firms, however, have a bigger influence on the economy than they may seem to. As an example, Samsung SDS is the second largest employer in the Samsung Group, next to Samsung Electronics. Last year the company recruited 800 university graduates, most of them computer and other engineering majors fresh from top universities. The IT outsourcing industry has prospered from the late '90s as private and public companies rushed to change their corporate management infrastructure from paper-based to electronics systems. Conglomerates such as Samsung, Hyundai, LG, Lotte, POSCO, Ssangyong and others have established their own IT service firms to set up and manage their IT systems, which often handle information too critical to be handed over to outsiders. Because of their nature, the IT service firms didn't feel much need to expand outside of Korea. But the situation is finally turning unfavorable for them. Growth in the SI industry has stalled at about 5 percent year-on-year, so has the need for new employees. Samsung SDS reduced its annual recruitment this year to 650 from 800 of last year.LG CNS, Samsung's main rival, is looking outside, too. The firm is visiting Mongolia and Kazakhstan next week to discuss plans to sell its electronic mail handling system to the two Central Asian nations, with support from Korea Post. It also has found a potential for further growth in the business consulting field. Earlier this month, the company announced forging partnerships with four consulting and research firms _ Archstone Consulting, Delphi Group, Edgar Dunn & Company and Javelin Strategy & Research. A more bold transformation is taking place at Posdata, the sister firm of steel maker POSCO. Its business has been mostly focused in providing IT hardware, software and maintenance services to public and private firms including POSCO. But it began manufacturing wireless Internet equipment and devices such as Mobile WiMax game consoles, hoping this will be its next-generation growth engine.

By Cho Jin-seo Staff Reporter
indizio@koreatimes.co.kr ( 10-05-2007)

Is this second life?

2007-12-08T06:35:00.000-08:00

On the way searching "second life', meet by chance found this ...
It's very funny~

http://www.youtube.com/watch?v=flkgNn50k14

The Strategic Value of Complements

2007-12-08T06:11:00.000-08:00

This essay is posted from Nicholas G. carr's blog. Nicholas Carr is the author of Does IT Matter? His next book, The Big Switch, is forthcoming from W. W. Norton. This article originally appeared, in a slightly different form, in Strategy & Business.

=====================================================================

May 06, 2007
Sometimes, the most powerful innovations may lie outside your company's core business.
By Nicholas Carr

What were André and Edouard Michelin thinking? In 1900, shortly after the two brothers took control of their family’s venerable rubber business, they suddenly decided to publish a guidebook for tourists. Their Michelin Red Guide provided information on gas stations, hotels, restaurants, and other roadside attractions along with various maps and driving tips. The brothers printed 35,000 copies of the first edition - and gave them away free.
According to our contemporary notions of business logic, the move seems hard to justify. After all, book publishing has little to do with rubber processing. Management gurus, if they had existed then, might have chided the brothers for losing sight of their “core business” and expanding beyond the scope of their “organizational capabilities.” They might even have used the story as a case study on why family businesses should bring in professional managers.
But the diversification turned out to be an act of genius. The brothers had already realized that they needed to shift their company’s focus from the production of rubber, a basic commodity, to the production of rubber products - goods that they might be able to differentiate in the marketplace and sell at a premium price. They started by launching a line of pneumatic bicycle tires, which quickly became popular. As the turn of the century approached, they realized that car tires might turn out to be an even more lucrative extension of their traditional rubber business.
There was just one problem: automobiles were still rare and exotic products. Cars tended to be purchased by a fairly small set of well-heeled thrill-seekers, who drove them only occasionally. Before the Michelin Group could make a go of the car-tire business, more people would have to start buying cars and they’d need to drive their vehicles more frequently. That’s where the Red Guide came in. André and Edouard saw that by giving motorists a practical, problem-solving handbook for traveling by road, they’d encourage the sale and use of automobiles - and in turn pump up their company’s nascent tire business.
Tourist guides and automobile tires are what economists today call complements. Simply put, complements are products that tend to be consumed together. Think of movies and popcorn, or plywood and nails, or personal computers and digital cameras. Economically, complements have an interesting symbiotic relationship. If you expand the supply or reduce the price of one product, demand for its complements tends to go up. Cut the cost of electricity, and you’ll increase sales of vacuum cleaners and washing machines. Make it easier for motorists to find a decent hotel room, and they’ll take longer trips in their cars and, in turn, replace their tires more frequently.
Innovation in complements is an important exception to the commonly heard command Focus on the core. Sticking to your knitting has become a popular rule for good reason, but as the Michelin brothers’ experience shows, it’s not ironclad. While it’s important for innovation to be disciplined, focused on earning a return on investment andgaining a competitive advantage, there’s a danger in narrowing your sights too much. Most products exist in an ecosystem of complementary products and services, each of which influences the others’ sales and prices. A ski manufacturer, for example, would benefit from the opening of a new ski resort. The resort would profit from a reduction in the price of skis. Both would gain from the introduction of more efficient ski lifts or snow-making equipment. And all the players in the industry would likely get a boost from a new textile that makes parkas lighter and warmer or from the expansion of an airport in the mountains. By studying the dynamics of your own company’s ecosystem, you may discover fruitful opportunities to be creative not only in your core product but in its complements as well.
Profitable Amusements
The most obvious benefit that complementary innovations provide is an increase in sales for your main products. But there can be other important paybacks as well. As the Michelin guides became more popular with motorists, for instance, they ended up serving as a powerful and proprietary channel for marketing and brand-building. They not only encouraged the sale of more tires in general, but they led buyers to Michelin tires in particular. In time, moreover, the guides became successful and lucrative products in their own right - something the brothers probably never anticipated. Today, Michelin’s pricey red and green guides have become the bibles for travelers looking for smart lodgings, superb food, and spectacular sights all over the world.
In some cases, complementary innovations can bring operating as well as marketing benefits. At about the same time that the Michelin brothers were trying to pump up demand for tires in Europe, the operators of streetcar systems in U.S. cities were struggling with a different challenge: earning a decent return on their capital-intensive rail networks. Although many people traveled on the lines during weekday rush hours, commuting back and forth to work, few rode them at other times. The imbalance in demand undermined the profitability of the operators. They had to build their systems to accommodate the peaks in usage, but most of the time their expensive systems generated little revenue.
Realizing that they needed to boost ridership during non-peak hours, the streetcar operators hit on a brilliant idea: build amusement parks outside city centers. In the summer of 1897, for example, Boston’s Commonwealth Avenue Street Railway opened Norumbega Park, complete with a zoo, a theater, and a carousel, at the end of its line in the suburb of Newton. By 1901, according to historian David Nye, more than half of the country’s urban transit companies had opened such “trolley parks” - and they proved a great complement to streetcar service. They not only increased the lines’ passenger load during nights and weekends, but they enabled the companies to operate much more efficiently. Since at the time transit companies owned the electricity generators that powered their trains, they were able to significantly increase the capacity utilization of those power plants, making their business much more capital-efficient. And a side benefit would later emerge: the technological innovations required to build safe roller coasters and other rides could be used to improve the rail lines themselves.
There’s another potential advantage as well. Smart innovations in complements can deal a blow to competitors. Look at what Intel did in the Wi-Fi networking market. At the end of the 1990s, the biggest producer of the semiconductors used for Wi-Fi connections in personal computers was a small company named Intersil. The rapidly growing popularity of Wi-Fi made Intersil a rival to Intel, threatening to weaken its control over the chipsets that run PCs. In response, Intel introduced its own Wi-Fi chip - the Centrino - and offered it to PC manufacturers at a dirt-cheap price. According to press reports, Intel actually sold the Centrino for considerably less than it cost to produce it. The collapse in prices quickly destroyed Intersil’s business.
Why could Intel afford to sell the Centrino at a loss? Because Wi-Fi was a complement to its core microprocessor business. By helping to make Wi-Fi service cheap, Intel encouraged companies and individuals to buy portable laptop computers rather than traditional desktops - and Intel made far more profit by selling chipsets for laptops than for desktops. Because Wi-Fi was simply a complement for Intel, it was in the company’s interest to push the price down as far as possible. Unfortunately for Intersil, the Wi-Fi chip was not a mere complement but its core product.
The role of complements as competitive weapons explains, in fact, a good deal of the recent innovation in the computer business. Take open-source software. In today’s information economy, software is a complement to many other products, from computer hardware to consulting services. Many companies thus have an economic incentive to make software as cheap and freely available as possible. IBM, for example, realized a few years ago that the open-source operating system Linux could be a complement to its lucrative IT services business - after all, buyers of Linux would need trusted partners to provide advice and maintenance - as well as its server, storage, and related software lines. At the same time, it saw that if it promoted the adoption of Linux, it would hurt competitors like Microsoft and Sun Microsystems, which had major businesses selling the operating systems that would be displaced by Linux. In 2001, IBM shocked the IT world by proclaiming that it would invest a billion dollars in Linux innovation. A year later, it announced that it had already earned back the investment through higher sales of its core services and products. More recently, the application-software giant SAP made a similar move, promoting the adoption of the open-source MySQL database as a way to steer its customers away from the database software sold by Oracle, SAP’s fiercest competitor.
Innovation in complements lies at the very heart of Google’s strategy. Because Google makes its money by selling Internet advertising, anything that promotes people’s use of the Internet - from blogs to video to online business applications - is simply a complement to its ad business. It’s in Google’s interest, therefore, to develop and give away as many of those products as possible, or at least to keep their prices low. That’s exactly what it’s been doing - and why it has struck fear in the hearts of companies as diverse as eBay, Microsoft, Verizon, and Viacom.
There’s a risk in what Google’s doing, though. It’s possible to take the free-complements strategy too far. After all, giving products and services away can require big investments, and if you end up spending more than you take in, you can undermine your own profits as well as those of your competitors. Google’s high-flying stock fell sharply, if only briefly, in February 2006 when it announced that its costs had been increasing more rapidly than investors had expected. As with much else in business, innovating in complements requires a careful balancing act between costs and benefits.
Five Good Questions
So how do you uncover and evaluate innovation opportunities in complements? Here are five questions that can guide your thinking and help you set priorities.
What complements are currently constraining demand in our markets? Examine all the products and services that are used in conjunction with your own goods. Are any of the complements in short supply? Are any expensive? Are any difficult for customers to find and use? It may be possible for your company to spur advances in the production or distribution of complements in order to make them cheaper and more plentiful. The opportunities might involve the kind of direct investment that Intel made in Wi-Fi technology. But there may be cheaper options as well. You might use creative marketing programs to raise awareness of new or alternative suppliers of complements, thus promoting the kind of competition that will drive prices down. A automaker might, for instance, partner with a new hotel chain to provide discounts to anyone who arrives at the hotel in one of its cars.
What new product might boost demand for our core offerings? There may be opportunities to launch new complements that will expand the market for your core offerings - as the streetcar operators did when they pioneered the amusement park. A provider of cellular telephone service could work with retail chains to launch a text-messaging service that provides subscribers with customized “telecoupons” for use at local stores. The key here is to think beyond the current ways that customers use your products to see if new complements might spur new uses. Ask yourself if there are other contexts in which your products or services could be used. At best, this kind of brainstorming may lead to new products that become profitable businesses in their own right. It may also produce ideas for how you might reconfigure or reposition your existing products to be attractive to different sorts of customers.
Would our customers buy more if they had better information? As the Michelin brothers realized, information is itself a powerful complement to many products. To boost tire sales, they didn’t go out and spend a lot of money to build their own restaurants and hotels; they simply provided information about the hotels and restaurants that were already out there. Although their guidebook was itself a complement, its greatest value came in promoting a broader set of complements. Your company may have a similar opportunity to boost sales by distributing information about the use and availability of complements. The opportunity might be very simple: A book publisher might provide a list of local reading groups on its website. Or it might be more complex: A window manufacturer might partner with local building contractors to give away a book of architectural drawings of common home additions. In either case, the focus should be on easing customers’ access to information that’s currently expensive or otherwise hard to come by.
Would we learn valuable lessons by innovating in complements? Remember that innovations in complements may help you operate more efficiently or design superior products as well as expanding your sales. Hewlett-Packard’s expertise in formulating ink, for example, enables it to manufacture better printers, and vice-versa. Don’t define complements in narrow terms, in other words. Follow the lead of the streetcar companies with their roller coasters: look for opportunities to enhance complements in ways that provide your employees with experience and know-how - whether in operations, marketing, or other functions - that they can use back in the core business.
Do we have competitors whose fortunes are tightly tied to the price of a complement? The sales of complementary products usually move in tandem: sell more of one, and you’ll sell more of the other. But the profits earned from those sales may move in opposite directions. By turning Wi-Fi chips into a cheap commodity, Intel increased the unit sales of the chips but sucked the profits out of the market, removing a potential beachhead for Intersil and other rivals. You may have a similar opportunity to use a complementary innovation as a competitive weapon. Analyze your competitors to see if any of them earns a lot of money by selling products that are complements to your own. If so, innovations that drive down the price of those complements will give you a double benefit: They’ll erode your competitor’s profits while boosting your own sales. What could be better than that?
Of course, such strategies can cut both ways. Your own core products are probably complements to some other company’s offerings. It would be wise, therefore, to think defensively as well as offensively. How vulnerable are you to innovations that would make your own products cheaper and more plentiful? If Microsoft had thought harder about the competitive dynamics of complements, it might have anticipated IBM’s big investment in Linux. Rather than dismissing the Linux threat, as it did for some time, it could have begun reconfiguring its Windows operating system and related products to counter that threat. It might even have tried to commoditize some of IBM’s core services by bundling free consulting services with big commercial purchases of Windows. After all, those services are complements to Microsoft’s core software business.
There are two kinds of innovation that pay off for companies: those that provide benefits to customers, and those that raise barriers to competitors. Thinking deeply about complements can lead to breakthroughs in both. Who knows? Innovating in complements could turn out to be your company’s next core competence.

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BI (Business Intelligence) Strategy

2007-12-07T17:08:00.000-08:00

We studied BI in the class.

After many companies appplied operational applications such as ERP, CRM, or SCM, they are begining to feel the necesity of BI-enabled applications for business processes and business operations to become more effective .
To help for the Top management to decide fast and precisely by providing the real-time analysis based on the business transactional data , BI application is very useful for the top management and BI market is expected to grow fast.

I'm reciting following news about BI .
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It's Time to Reinvent Your BI Strategy

Four trends are changing the face of business intelligence, according to a new report by Forrester Research. Here's the analyst's take on the shift along with ten suggested best practices for forging an up-to-date strategy.By Boris Evelson
Business intelligence (BI) sits at the top of the IT priority list for many enterprises. Enterprises that haven't paid enough attention now see a need to act, and those that have kept up with BI want to consolidate their siloed implementations.

Boris Evelson4

How do you get started? Enterprises face many choices, and they cannot begin with vendor selection. Tasks like data governance, matching requirements with logical architectures, and picking an experienced architect and implementer should be at the top of the list.
This synopsis of Forrester's recent report, "It's Time to Reinvent Your BI Strategy," offers an abbreviated look at the paper's insight on four trends and ten best practices you should look toward to reshape you BI strategy.
BI: No Longer Just About Reporting
Forrester defines BI as a set of processes and technologies that transform raw, meaningless data into useful and actionable information. The crowded market segment of BI often gets mislabeled, can be very complex, and constantly changes. The BI market pulses with alternative approaches, contradictory technologies, and hundreds of vendors that constantly move to consolidate, innovate, and leapfrog one another. Enterprises at the beginning of a perilous BI journey need guidance and help untangling the web of BI complexities.

BI First-Time Purchase Plans (click image for larger view)
For first-time purchases, BI applications actually lead the pack of application software priorities with 13 percent of enterprises planning a purchase in 2007 (see "BI First-Time Purchase Plans" chart). Here's why:
-- Enterprises can't just focus on being efficient anymore. Squeezing more efficiency from operational applications such as ERP, CRM, or SCM no longer helps enterprises to stay competitive. BI-enabled applications are needed for business processes and business operations to become more effective. For example, workflow and rules can be used to efficiently process a customer credit application, but BI analytics can effectively segment a customer population and target credit offers to specific customer segments for a better response and improved cross-sell and up-sell ratios.
-- Explosive data growth demands serious attention. Digital data volumes — both structured and unstructured — are growing by 30 percent per year. The kind of lightweight spreadsheet-based BI applications common today won't be enough for reporting on and analyzing mountains of data tomorrow.

3G and Beyond: Promises, Problems of WiMax, Its Offspring

2007-12-07T11:04:00.000-08:00

Third-generation (3G) networks with speeds ranging from 144 Kbps to more than 2 Mbps for data trnsmission. 4G ready? below texts are relating news.

``Necessity is the mother of invention,'' said the Greek philosopher Plato more than two millennia ago. But the history of human technology thereafter has shown that necessity alone cannot make an invention commercially successful if it fails to get political or financial backing. This is why the eyes of many Korean engineers and government officials are fixed on Geneva this week, where the general conference of the International Telecommunication Union (ITU) is being held. The panel is likely to decide whether it will incorporate the Korea-driven communication technology called Mobile WiMax (or ``WiBro'' in Korea) as an international standard for the IMT-2000 third-generation (3G) telecommunication platform. The Mobile WiMax is one of the competing technologies for the faster mobile Internet and voice call networks. South Korea has played a main role in developing the technology, with Samsung Electronics, Korea Telecom and Posdata having making serious investments. The Ministry of Information and Communication is also deeply involved in the project, promoting it as one of its greatest achievements over the past few years. The Mobile WiMax is fast and long-reaching, and thus has been expected to be a possible replacement for both the cellular phone network and the Wi-Fi wireless Internet network. It is supposed to be much faster than Wi-Fi and is able to send and receive signals in fast-moving vehicles. The reach is still shorter than the cellular phone network but still covers a wide area. Even though such technological prowess, its commercial success is yet to come. Supporters believe that one of the big hurdles is recognition as a global standard. Some ITU member nations such as Germany and China are known to have been against it as they want to protect their own industries. The ITU meetings have delayed recognition of Mobile WiMax as an IMT-2000 standard for years, but this time, the Korean delegation is very determined to pass the test. ``I believe that the odds are more than 70 percent,'' a Samsung Electronics executive said on condition of anonymity. ``A new market will open once it becomes the new standard. More than 50 million gadgets will be sold with the WiMax receiver built in.'' There are numerous cases in history of a promising invention fading due to lack of industry support. The best-known case is that of the video tape format war between the 1970s and the 1980s. Sony was thought to have a technological edge with its smaller Betamax type, but the bulky VHS type supported by multiple manufacturers eventually won the battle.Similar worries have been raised about the future of the Mobile WiMax format. According to the Information Ministry's initial plan, there should be millions of people using the WiBro service from Korea Telecom or SK Telecom by now. But in reality, only around 67,000 are subscribing to it with some of them believed to be employees of the companies. A big reason for such unpopularity is mobile service firms' reluctance toward it. As the voice call services are making huge profits in almost every market in the world, the firms don't wish to damage this business by offering WiMax services, the Samsung executive says. The lack of a ``Killer Application'' is another reason that consumers are so far paying very little attention to WiMax, he said. Competition against other mobile technologies is also a daunting problem. HSPA, LTE, UMB and iBurst are all ready to take the spotlight. Especially, HSPA (High-Speed Packet Access) has become Mobile WiMax's nemesis since it is based on the GSM network platform, the most widely used mobile network with some 2.5 billion users worldwide. According to Britain-based Juniper Research, HSPA will dominate the mobile broadband network deployments by making up 70 percent of total subscribers in 2012, with Mobile WiMax having only 9 percent of the market. Amid such a gloomy forecast, Korean firms are still betting high on foreign markets. Samsung was selected as a major provider of network equipment to Sprint Nextel as the firm is committed to spending $5 billion over the next three years to build a Mobile WiMax network in the eastern part of the United States, including New York and Washington, D.C. ``Whether it wins ITU recognition or not, we will keep going forward,'' the executive said.In Japan, Korea Telecom last week joined a consortium of ACCA Networks and NTT DoCoMo in the bidding for WiMax licenses to be granted by the Japanese government by the end of the year.``Given the population and economy of Japan and its 5 million wireless modem users, the potential is enormous," Han Hoon, head of KT's strategic planning team, said in a release last week.

Beyond 3G Apart from the ongoing 3G battle, there are people who are already preparing for the distant future. Last week, the Electronics and Telecommunications Research Institute (ETRI) of Korea demonstrated a wireless transmission platform fashionably named the NoLA (Nomadic Local Area Wireless Access). With a download speed of up to 3.6 gigabits per second, it is by far faster than 3G technologies mentioned above. Theoretically, the NoLA network will enable one to download a DVD movie file in just a couple of seconds, which takes around one minute when using the vernacular 100-megabits line, ETRI said. Previously, the fastest data transmission rate available to users on the move was 1 gigabit per second, which was displayed by Samsung Electronics. ``With many countries engaged in a fierce competition to preempt the standardization in the 4G communications market, we have successfully developed and demonstrated the 3.6-gbps technology, putting South Korea a step ahead of other rivals in the race,'' Choi Mun-kee, head of ETRI, said during a demonstration held at the institution's headquarters in Daejeon last week. ETRI is planning to start lobbying international groups from late next year to make NoLA a 4G standard, and to commercialize the technology around 2012. But the commercial prospect is still foggy, given that even the 3G technologies are far from making significant profits, ETRI admits, saying it is committed to doing the research alone if companies take a lukewarm attitude in making investment in the NoLA platform.

source: korea times

SAP application example to our Company

2007-12-07T10:08:00.000-08:00

I'm work for our company(SK energy) mainly as a new business marketer.
Through MIS lesson, I thanks that I broaden my sence of sight to IT section with interest. for example, I had been some indifferent to IT related team(ERP team etc.) except for acquring IT investment budget. but now interested in and try to understand.
Recently I read korean news about that the largest providers of enterprise application software - SAP rebuild SK energy CRM.
I introduce coresponding original news text as below.

SAP 코리아, SK에너지 CRM 재구축
- 국내 최대 종합 에너지∙화학 회사인 SK에너지의 CRM 프로젝트를 성공적 재구축- SK에너지 B2B 사업 대폭 강화될 전망
Seoul - 2007년 10월 30일 - SAP 코리아(대표 한의녕)는 B2B사업 역량을 강화하려는 국내 최대 종합 에너지∙화학 기업인 SK 에너지(대표 최태원, http://www.skenergy.com/)의 CRM 프로젝트를 SAP CRM 및 SAP 넷위버 플랫폼을 도입하여 성공적으로 재구축했다고 밝혔다. 이번 프로젝트는 SK C&C 컨설팅팀에 의해 약 5개월간 신속하게 수행되었다.
이번에 구축된 CRM 프로젝트는 고객정보의 통합관리 및 ERP내 각종 분석정보를 현업 사용자에게 제공하여 비즈니스 의사결정 속도를 향상시키고, 이와 더불어 각 사업부의 특성에 적합한 CRM 기능을 지원함으로써 궁극적으로 SK에너지의 B2B 비즈니스 역량을 강화하기 위한 것이다.
SK 에너지 ERP경영팀 임종필 팀장은 “ERP와 동일한 플랫폼인 SAP CRM으로 전환하면서 시스템 관리 및 사용자 지원 측면의 효율성이 증대될 것” 이라며 “ERP 내 각종 분석 정보와 결합된 통합 비즈니스 인포메이션 환경을 제공받게 되어 사용자의 의사결정 역량과 편의성이 대폭 향상되어 향후 CRM의 업무 활용도가 전체적으로 향상될 것으로 기대하고 있다”고 밝혔다.
SK 에너지는 기존에 시벨(Siebel) CRM을 사용하였으나 현업의 CRM 시스템 활용도를 향상시키고 SAP ERP와의 통합운영을 통한 시너지 확보를 위해 약 2개월간의 검토 끝에 SAP CRM으로의 전환 작업을 추진하였다.
이번 프로젝트는 SAP CRM 과 SAP 넷위버 BI Analytics 솔루션을 적용하여 영업관리, 마케팅관리, 채널관리 및 ERP 와의 통합 분석 기능을 구현하였고, 이를 통해 SK 에너지의 석유, 화학, 윤활유 사업에서 거래하는 법인 고객 및 유통 고객에 대한 주요 비즈니스 채널 기능을 효과적으로 지원하게 된다.
SAP 코리아의 제조/서비스 산업 영업본부 김종구 본부장은 "이번 프로젝트는 자사 ERP와의 통합 플랫폼 기반의 CRM 운영을 통한 성공적인 CRM 구축사례이며, 기대 이상의 시너지를 확보할 수 있는 이러한 통합 운영 트랜드는 앞으로도 지속될 전망이다."라고 밝혔다.

MarkAny ,Korean DRM company

2007-12-06T19:48:00.000-08:00

MarkAny is very famous korean DRM compayn especially in Document DRM.

Frankly speaking I haven't heard of this company until our team studied "DRM" as a project .

I'll introduce about MarkAny here.
http://www.markany.com/en/
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MarkAny Inc is the leading company that develops forgery preventor of multi-media content and solution of Copyright protection. MarkAny provides Image, Audio, and Video system based on watermarking technology and has unique technology of Digital Rights Management. Currently, MarkAny is extending its business field into MarkAny Document Safer, MarkAny Content Safer, and e-Government Safer.

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MarkAny Licenses Digimarc Digital Watermarking Patents for Deterring Music Piracy

Business Wire, May 21, 2007

MarkAny, a Korean digital watermarking and rights management company, to market applications for music
BEAVERTON, Ore. -- Digimarc Corporation (NASDAQ: DMRC) and MarkAny, a Korean digital watermarking and rights management company, today announced that MarkAny has signed a multi-year agreement to license Digimarc patents. The non-exclusive agreement licenses Digimarc audio watermarking patents to MarkAny for use in combating music piracy and enabling new models of digital distribution and consumption.
The agreement supports MarkAny's global market development efforts, which include offering audio watermarking solutions initially to the pre-release music market.

"Digimarc is excited to be supporting MarkAny's digital watermarking market development efforts with a license to Digimarc intellectual property," said Reed Stager, executive vice president, Digimarc. "Digital watermarking solutions are ideally positioned to support new evolving business models and address many of the challenges involved in distributing music digitally. MarkAny's solutions aim to enable new open music distribution models while mitigating the risks of piracy in Asia as well as the U.S. and Europe."
"MarkAny is pleased to have access to Digimarc's digital watermarking expertise and intellectual property as we focus our marketing efforts to address the piracy and distribution issues of music globally," said Dr. John Choi, president of MarkAny. "As an established provider of DRM solutions across Asia, we believe that offering effective digital watermarking solutions is a natural extension of our business, and is better suited to current conditions for the digital distribution of music."

Music Industry Debates Copy Controls

2007-12-05T19:42:00.000-08:00

One of the major issues facing the global music industry is the debate over locking MP3 music files with DRM, or digital rights management.
On Sep. 25, Amazon, the U.S. online retail giant, announced the launch of a digital music store selling DRM-free tracks -- meaning customers can play their downloaded music on any device.
Amazon's move is seen as a direct challenge to Apple, whose iTunes stores is the leading digital music retailer. All of Amazon's tracks are DRM-free, while Apple's are not.
DRM is a code that restricts how files can be played and shared. Tracks with DRM can typically only be played on the device that they were first downloaded to.
Latecomers to the online music world like Wal-Mart and Universal Music sought a new strategy by selling DRM-free tracks. With Amazon's new store, the industry is firmly divided into two groups -- pro-DRM and anti-DRM.
Korea's music labels and copyright holders support DRM. Currently, users who download tracks through SK Telecom's Melon service can only play those files on select phones. Other major online music retailers such as Muz and Dosirak also sell DRM tracks.
Korean retailers have had little success with DRM-free tracks. Bugsmusic is a prime example. The online store tried selling DRM-free tracks, but changed its policy in May after strong opposition from copyright holders.
Online file swapping site Soribada offers DRM-free tracks through a monthly subscription service, but its sales have been falling. Why are Korean music listeners uninterested in DRM-free music? Simple: they don't pay to download music.
According to the music industry, 70 percent of Korean consumers download pirated music for free. "Selling DRM-free music files didn't attract new consumers," a Bugsmusic official said. "Instead, offering DRM-free tracks through a subscription system ended up pushing existing subscribers to other providers."
(englishnews@chosun.com )

The End of Corporate Computing

2007-12-05T00:03:00.000-08:00

In the history of commerce, I agree totally to the writer’s opinion of a prediction about the future. But he failed to notice two points.
First of all, being the first aim that companies are pursuing the profits, they might have re-invested their saved money in marketing, R&D, another facilities, etc. to change from asset to expense. That’s the point companies were fascinated, so they might have think that they could make more money using the money saved.In spite of comparing IT Industry with steam power and electricity exquisitely, there might be a mistake. According to the book by Jeremy Rifkin, capitalism starting with possession and commercialization entered upon a new phase that people are no more possessing privately but access temporary. It’s not a problem of the industrial structure but of the social structure. Therefore the writer must comment on the social structure.

UCC not yet effective for marketing

2007-12-04T23:18:00.000-08:00

Could we use UCC for commercial?

I'd like to introduce following article from Joongang daily & joins.com :

Competitions for user-created videos are being used extensively as marketing tools, but that doesn’t mean they are effective, a private think tank said. According to “Facts and Fiction of UCC Marketing,” a report released by the Samsung Economic Research Institute for the Web site SERI CEO, the videos that people make for companies to use for marketing are often low in quality and time-consuming. Creating “amateur” videos is also costly, the report noted.Senior researcher Noh Jae-beom said that companies that ask people to create user-created content doesn’t always attract their target consumers. “Only a few of the people who make videos actually like the company’s products or brand. They are just participating in UCC events as a means of standing out or having fun. It is not easy to find the high quality content that companies are looking for,” Noh said.The think tank pointed out that UCC-related events are becoming a fad, giving Nongshim’s ramen advertisement, Orion’s Swing Chip advertisement and Gwangdong Pharm’s Vita500 advertisement, which all incorporate UCC, as examples. It noted that such UCC marketing is used mainly by the food and beverage industry.“In the near future, user-created content will go from being a simple means of amusement for Web users to a strong marketing channel. But from a corporate point of view, the company should not expect short-term marketing success or high artistic value in the videos they receive,” Noh said. “A long-term approach is needed to utilize UCC as a forum for communication and exchange in order to create a close relationship with the consumer.”Regardless of this, entities are still using such self-generated content. Lenovo Korea, for instance, is using UCC content to find a Korean Olympic torch bearer. People can apply by posting videos on Pandora.tv.

From www.joins.com , August 23, 2007

KIA solve its quality problem

2007-12-04T22:58:00.000-08:00

Today, we're always connect with IT.
And it changes our life style and further more a way of thinking.
It means we're too much depend on IT.
So, we made a lot of mistakes to using this.
I think, it cause people do not divide information and data.
Just gathering a data is nothing. It can be useful through some operation - analyzing, rearangement etc.-
In this article KIA has similar problem.
But, they find the right point and they can change data to useful information.

AT&T TV Commercial

2007-12-03T04:31:00.000-08:00

Very interesting TV commercial from AT&T. They are trying to show universal availability of media services throught out AT&T windows such as mobile, TV as well as PC.

What can we do get from ITIL..

2007-12-02T18:25:00.000-08:00

My company had many problems in this year, So my senior manager considered those reasons and decided to seperate the IT operation team as two parts, develop part and operation part.

This was always gap in IT audit. IT auditor pointed this gap but my manager didn't take a action because our organization's human resources.
Although there were no changes in IT organization, Why did managers take the action?

In my thoughts,They realized the importance of IT process and IT control.
Until the seperation,my manager ignored the IT process.They thought if we have good IT process and documentation,Someone easily takes our knowledge and take our position.

This reasons made my organization be nonefficient and passive.
Thesedays there are many methods to make process good like CMMI, ISO, ITIL.

By improving the IT processes, the organization can get the benefit below
1.Improve resource utilization
2.Be more competitive
3.Decrease rework
4.Eliminate redundant work
5.Improve upon project deliverables and time
6.Improve availability, reliability and security of mission critical IT services
7.Justify the cost of service quality
8.Provide services that meet business, customer and user demands
9.Integrate central processes
10.Document and communicate roles and responsibilities in service provision
11.Learn from previous experience
12.Provide demonstrable performance indicators

I'm working make good IT process in my IT organizations.
Now, There are some workers who deny the changes because of being afraid of being deprived of their jobs.
But, Change the process may be big trends in IT organizations.

Telecomm industry and IT

2007-12-02T00:27:00.000-08:00

“SK Telecom is considering 5B equity investment at Sprint Nextel. It is SK’s challenges to expand US mobile market.” It is the today’s one article at Joonang daily newspaper. From this short article, I reminded snap shot on telecom industry and IT industry as I presented below.

In the late of 20th Century, I noticed the possibility of the big bang of tel Co. industry. The stock price of telecomm related companies was rised more than ever. Especially, optical networking became one of the big business models. Service provider wanted to sell it, device manufacturers wanted to provide equipment, and component manufactures wanted to supply pieces and parts. However, in the past seven years, telecom industry was not booming as mush as expected. Telecom service providers reduced their expected investments and it caused the loss of money in the related industry.

Telecom backbone is essential for the development of IT industry. From that reason, recovery of telecom economy would be very important for the development of IT industry at this stage. Especially, service providers can create cash cows that feeding their supply chain. The topic at the “IT doesn’t matter” was popular when the telecom industry was not booming. From the cyclic point of view, “IT could be much matter”, if the telecom’s big bang will starts again.

Coming Ubiquitous Environment

2007-12-01T18:05:00.000-08:00

The way of living in the future society will be very different from today due to the drastic advancement of IT and other technologies.
One of the most promising change may result from the realization of U-world. From U-farming to U-healthcare, U-city, U-government and U-education.
Our environment will be full of all kinds of U-projects.

What is Ubiquitous?
Ubiqui, Latin language, means ' exist anytime and anywhere '
The concept of ubiquitous was first introduced in 1988 by Mark Weiser of Zerox in Palo Alto.
Nowadays the concept is ' users can freely access the computing and networking without consciousness of PC and network.

What makes ubiquitous world come true?
First above all we have to develop the computing and communication power.

What are the features of U-world?
We will not see IT components anymore, anywhere.
Human-machine, machine-machine interface will control the U-world.

For example we can utilize U-badge, U-dress, U-shoes and U-necklace of a dog.

In the U-world, everyone can utilize ant device and any service anytime, anywhere.

We may be so convenient in the U-world.
We can use it from healthcare, security monitoring, natural disaster monitoring, distribution management, air-polution management and so many.

Benefits of Windows Media DRM

2007-11-30T23:24:00.000-08:00

Last week we listened to the lecture of Fasoo's CEO and our tem project is about DRM accidently.

There're many companies with DRM solution and I'm reciting here MS Windows Media DRM

Windows Media DRM is platform technology that makes it possible for:
- Content owners to protect their digital media content by packaging files with robust encryption algorithms
- Content owners and content service providers to experiment with new business models through the flexibility of the Windows Media DRM platform
- Consumers to find, acquire, and play content virtually anywhere

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from the microsoft homepage

Windows Media digital rights management (DRM) is a flexible platform that makes it possible to protect and securely deliver a la carte and subscription content for playback on a computer, portable device, or network device. This benefits everyone who wants to create, deliver, or play digital media content by offering the content protection necessary to ensure that content owners make high-quality content available, and the portability to ensure that consumers can enjoy their content wherever they may be, on the device of their choice. The rapid development of online distribution and consumption of digital media has received great notoriety. There are a variety of technical, legal, and business-related issues impacting this market. The net result is that for a wide variety of digital audio and video content to be available, it has to be protected—but this protection needs to be as transparent as possible so it doesn't impact the consumer experience.

Advantages for Content Owners

Microsoft, along with most of the software industry, has battled piracy for many years. As a result, Microsoft has gained a deep understanding of the damage that the copying of digital media can do to artists and corporations alike. Windows Media DRM was first released in August 1999. The platform includes both server and client software development kits (SDKs) and "porting kits" that enable programs to protect and play back digital media files. For more information, see Platform Components of Windows Media DRM. Windows Media DRM 10 supports a number of new scenarios that give content owners new outlets to reach consumers. Most importantly, content owners will not have to re-encode existing content to take advantage of the new functionality. The Windows Media Rights Manager SDK lets content providers deliver music, videos, and other digital media content over the Internet in a protected, encrypted file format. These files can be either streamed or downloaded to the consumer's computer—and with Windows Media DRM 10 they can be delivered directly to devices that are connected to the Internet. The DRM component in the Windows Media Format SDK enables developers to write applications to acquire licenses and decrypt protected digital media files. The consumer can then use these applications to play protected digital media files. Windows Media DRM, in conjunction with Windows Media Encoder, can also support real-time encryption; encoding and encrypting the file simultaneously such that the content is never vulnerable prior to delivery.

Advantages for Content Service Providers

Many content service providers have set up online stores to distribute digital media files protected with Windows Media DRM. Content providers can remain confident that their digital media files will stay protected, no matter how widely they are distributed. Windows Media DRM 10 enables content service providers to offer new business models designed to expand the market for online content. For more information, see Scenarios for Windows Media DRM. Among other benefits:
It extends the capability to play content acquired through subscription services to be transferred to portable devices, opening up a potentially huge market.
It speeds up the process of acquiring or renewing licenses in large content libraries, improving customer satisfaction with the online service. The flexibility of the platform also makes it possible to offer content samples or trials that are good for a specified duration, and for content to be distributed between consumers while keeping the content protected. In short, content service providers have a wide variety of vehicles to attract and maintain different target audiences.

Advantages for Consumers

Digital distribution offers consumers a convenient way to access their favorite content at any time, and with content protected with Windows Media DRM 10 they'll have even greater flexibility and choice. Today consumers can choose from a variety of content service providers, a multitude of devices, and a variety of "purchase and download" payment options and subscription models. Windows Media DRM 10 ensures that consumers will be able to enjoy even greater flexibility and choice by allowing them to acquire and/or transfer their subscription content to the devices of their choosing.

Enterprise Digital Rights Management

2007-11-30T22:46:00.000-08:00

We studied enterprise digital rights management with Cho gyo-ho, CEO of Fasoo.com last week.

DRM concept is that keeping content encrypted all the way to the moment of legitimate use and decrypting content temporaraly when a certain condition is met. Rendering application is controlled to block content abouse and leakage while used.

The kinds of DRM are consumer DRM, an infrastructure enabling innovative business models in content commerce preserving copyrights, and enterprise DRM, a security solution enabling secure circulation of confidential information in/between enterprises.

CITI Group has used enterprise digital rights management in order to secure information security. All employees must take the training on information security once a year.

Nowadays information security is so important to enterprises because it is just uncountable money.

The Fasoo company's business prospect is very good, I think, because all enterprise needs DRM.
The company should try to grow the useability of DRM in order to sell its products.

IT development & Happiness...

2007-11-30T06:17:00.000-08:00

In the area of Process Innovation, It seems widely that BPMS is the next service. BPMS stands for Business Process Management System. In general, Process Innovation is the soft solution that company could increase quality and speed. Now a day, PI is supported hardly by IT and I think that is BPMS.

As BPMS have the function monitoring everything of the detailed process of the company, we could find the defects, the delay, and etc. of the business process. We could use the results of BPMS in order to improve the quality, to plan the strategy execution, and to make decision with agility.

However, in other words, BPMS have the function checking the activities of every employee. The lover of BPMS said that it could give individual performance indicator to everyone and discrimination between high performer and lower make good for the human development. This situation is not new in SF movie where manager could to every activity of members through IT.

I have the questions if this world is happy where I and my company could know the exact time per day to have got the cigarette with peers and to have got the coffee.

Do you know Paul Potts?

2007-11-29T22:33:00.000-08:00

UCC makes one sales man to the big singing star.......his name is Poul Potts. Let's enjoy his song from the Oprah Winfrey Show :

http://play.korea.com/kmovie/movieGW.one?cid=200711130959398344&userid=null

Tool for ucc - Adobe flash vs MS Silverlight

2007-11-29T22:13:00.000-08:00

What do you think about following descriptions?

동영상 UCC 격돌의 장이 될 Adobe Flash vs. Microsoft Silverlight

오늘은 최근 많은 주목을 받고 있는 동영상 UCC의 숨은 기술 전쟁에 대해 이야기해 보고자 합니다. YouTube를 필두로 동영상 UCC 사이트들을 살펴보면 어도비의 플래시가 엄청난 영향을 주고 있음을 알 수 있을 것입니다. 동영상을 보기 위해 특별한 설치가 필요 없고, 재생도 아주 부드럽게 되기 때문이죠. 이 부분만 본다면 어도비의 독점현상이라고 할 수 있을 만큼 플래시기반의 동영상 플레이어는 최신 트랜드의 중요한 축으로 자리매김하고 있습니다. 90년대 말 동영상 플랫폼을 두고 마이크로소프트와 리얼네트웍스의 대 격돌이 있었습니다. 결과는 여러분들이 잘 아는 것처럼 마이크로소프트의 승리로 돌아갔죠. 그 당시 마이크로소프트의 윈도우 미디어는 넷스케이프 브라우저에서 볼 수 없는 상황임에도 불구하고 인터넷 익스플로러의 선전과 함께 가격 경쟁력으로 무장하여 시장을 점령해 나갔답니다. 이런 전쟁이 또 한번 일어나려고 하고 있습니다. 바로 어도비 플래시와 마이크로소프트 실버라이트의 전쟁이 그것입니다. 한 인터넷 통계에 따르면 인터넷 콘텐츠 소비의 60% 이상이 UCC이며, 이 추세는 계속 증가할 것이라 이야기하고 있습니다. UCC의 흐름이 점차 텍스트에서 동영상으로 움직이고 있는 상황으로 미루어본다면 차세대 인터넷 서비스의 중심 기술이 바로 이 동영상을 다루는 미디어 플랫폼이라고 해도 과언은 아닐 것입니다. 이런 흐름을 반영하듯 동영상 UCC 플랫폼의 지속적인 우위를 점하기 위해 얼마 전 어도비는 새로운 플래시 미디어 서버 3 버전에 대한 큰 그림을 공표하였고, 내년 초 출시를 목표로 하고 있습니다. 보다 고화질의 미디어를 지향하고, 다양한 사용자들의 요구를 충분히 반영하기 위한 노력을 엿볼 수 있습니다. 이에 뒤질세라 마이크로소프트도 그들의 새로운 RIA 기술인 실버라이트를 확산시키기 위한 노력을 계속하고 있습니다. 얼마 전 한국 마이크로소프는 SBSi의 동영상 플레이어를 제공할 계획을 밝혔습니다. 뿐만 아니라 Windows Server 2008 RC0를 공개하면서 Windows Media Server 2008과 IIS7 Media Pack을 공개하였습니다. 이들은 실버라이트의 스트리밍을 지원하는데 중요한 역할을 수행하는 서버 제품들이기도 합니다. 아직 어도비가 구축해 놓은 플래시 미디어의 텃밭에서 마이크로소프트는 많은 고전을 할 수 밖에 없는 상황입니다. 그러나 이전 리얼오디오와의 경쟁에서 보듯이 현재 마이크로소프트는 실버라이트를 이용한 동영상 플레이어를 보급하기 위해 가격 경쟁력과 고화질의 품질을 내세우고 있습니다. 뿐만 아니라 마이크로소프트의 Live와 같은 인터넷 서비스에 대한 다양한 공략이 병행될 때 앞으로의 경쟁구도가 점점 더 흥미로워집니다. 윈도우를 처음 설치한 뒤 제일 먼저 접속하게 되는 MSN 사이트에서 플래시대신에 실버라이트가 기본으로 설치될 날이 그리 멀지 않은 것 같습니다. 항상 경쟁 속에서 발전한다는 이야기처럼 글로벌 경쟁이 실제 이 기술을 사용하는 많은 업체들에게 좋은 결과로 다가와주길 기대해 봅니다. 실버라이트 기반의 미디어 플레이어에 대해서는 다음 기회에 보다 더 자세히 알아보도록 하겠습니다. 여러분들은 누가 최후의 승자가 될 것 같습니까? 어도비의 수성일까요? 마이크로소프트의 반격일까요?

작성자 : 네오비스

Fasoo & DRM

2007-11-29T18:21:00.000-08:00

We listened about DRM from Fasoo.com CEO this week.
Fasoo means Korean word. that is, Watch or Guide^^. DRM means Digital Rights Management.
I think DRM is differential power tool which dogital contents business make money.

[Attach News] : Reference realting to Fasoo activity.

Fasoo Launches Enterprise DRM Network Appliance April 19, 2007
By Bill Rosenblatt

Fasoo of South Korea stepped up its entry into the US market with the launch of an Enterprise DRM "network appliance" called XDRM. The company made the announcement at the AIIM content management conference in Boston this week. Although new to the US, Fasoo has one of the highest annual product revenues of any DRM software concern worldwide, as well as possibly the largest aggregate installed base in Enterprise DRM.
The XDRM launch is an effort to make Fasoo's multifaceted Enterprise DRM technology more comprehensible to buyers and easier to deploy. Administrators can use it to DRM-enable web applications by URL, file directory, or entire website. If web pages contain opportunities for users to download files, then XDRM detects downloads and automatically packages the files in Fasoo's DRM on demand.
Such a product ought to be useful for internal (intranet) applications or any application that requires external users to authenticate their identities (e.g., by signing in with username and password). In the latter sense, XDRM could be seen as complementary to Macrovision's RightAccess product, which enables publishers of premium web content to set up business models such as paid subscriptions (a/k/a "pay walls"). RightAccess controls which users get to see which web pages under what conditions, but it does not control what the user is able to do with those web pages. With XDRM, the content owner could control the user's ability to copy text to the clipboard, print, etc.
eMeta (the developer of RightAccess, acquired by Macrovision a year ago) has said for years that RightAccess could be used together with DRM, though we know of no RightAccess customers that do so. XDRM is the DRM product that looks best suited to complement RightAccess for its base of customers in the professional and technical publishing markets. It also should be a significant differentiator for Fasoo as it proceeds to compete with Enterprise DRM vendors that are more established in the US market.

3G WiBro relating business news

2007-11-29T17:45:00.000-08:00

I saw below news with interest today.
3G mobile communication technique uses 2Giga Hertz frequency. It's tranfer velocity is 128 Kbps~2Mbps. so it can give and take moving picture. I would like to introduce current news to our K-MBA MIS Class.

KT WiBro surpasses 100,000 subscribers

The number of subscribers to KT Corp.s WiBro service has surpassed 100,000, the company said yesterday. KT started offering a high-speed mobile internet service based on the mobile WiMax technology, dubbed as WiBro, in Seoul and nearby areas in April this year. The service allows high-speed access even in a fast-moving car, by blanketing entire cities with wireless connections.The countrys top fixed-line and broadband internet provider has drawn more subscribers than SK Telecom Co., the countys top mobile carrier which has 962,000 subscribers to its mobile internet service T-Login. WiBro has been chosen as one of the international standards for third-generation mobile telecommunication technologies, which are known as 3G.KT said last week that it signed a contract to introduce the technology in the African country of Rwanda.

source : The Korea herald 2007.11.30

Samsung develops mobile RFID chip

2007-11-29T16:49:00.000-08:00

Samsung Electronics Co. said yesterday it has developed a single-chip solution for mobile radio frequency identification which combines a radio frequency reader, memory, a processor and other functions into one.
Samsung, the world's No. 1 maker of computer chips, plans to start mass production of the chip next month and rev up efforts to tap into the lucrative RFID market.
The new chip is the smallest at 6.5 by 6.5 millimeters, consumes less power than existing chips, and thus is suitable for mobile devices, company officials explained.
"We are enabling anytime, anywhere mobile access to information," said Chung Chil-hee, senior vice president of Samsung Electronics' System LSI division. "RFID chip reader systems allow consumers to pull context-specific information into their mobile devices while on the go.
Mobile RFID reader chips developed by Samsung Electronics Co. [Samsung Electronics]Our mobile RFID single-chip technology is an important step in the evolution of ubiquitous computing environments." Embedded RFID reader chips can provide consumers with product or service information retrieved from RFID tags incorporated in items such as movie posters, clothing, and museums or tourist exhibits.
According to market research firm RoA Group, the global demand for mobile RFID is expected to grow from $26.9 billion in 2007 to $701 billion by 2010, for a compound annual growth of 196 percent.
While it can be embedded into devices such as mobile handsets and handheld readers used in retail stores, the primary initial application for Samsung's new RFID reader chip is expected to be in card-type readers that plug into mobile handsets, the company said.
(milaya@heraldm.com)
By Lee Sun-young
2007.11.28

2007 IT hit end-consumer product candidates

2007-11-29T01:19:00.000-08:00

I received a mail from SERI today. The mail contents is 2007 hit product candidates. Especially I interested in IT- side products because of people's current interest.

The Product is as belows.

1.Image phone service (Show,T)
2.UCC
3.Digital Single Lens Reflex(DSLR)
4.Internet phone
5.Designer electric home appliances
6.DMB service
7.Portable game machine (NDS,PSP)
8.Full HD TV
9.Mickeymouse MP3
10. Prada phone
11.IPTV

I know most of above products except for 2 product. that is DSLR & Mickeymouse MP3. I do exteranl information search about 2 product. DSLR means Digital Single-rens Replex. Generally Digital camera has Double -rens. so users feel different image between seen image and pictured image. DSLR technique overcome such a weakness which general Digital camera have. Mickymouse MP3 is Iriver's new product. The Product is cute & image is attached. I think that most of products gadually reflects consumer's life-fit needs.

Hotel Loyalty Program become competitive weapons

2007-11-28T04:39:00.000-08:00

This is about OnQ of hilton - customer relationship management application.

OnQ supports the Hilton hotels corporation customer Really Matters(CRM) strategy and represents information that is available to team members on demand, prompting them to act on service-recovery alerts that will delight cistomers and create a bond of loyalty to the Hilton Family of hotels.
OnQ represents an integrated suite of tools that hotel operators to respond decisively to current market conditions and make informed business decisions based on historical trends and competitive data.
Onq can also identify customers that are clearly not profitable.Extra attention to profitable customers appears to be paying off.

---------------------------------------------------------------------------------------------------------------------------

I think to build correct historical data is the most important element of CRM .
To collect the correct data is really hard .That's why lots of CRM system is useless after develped until now.
Based on this correct historical aboundant data, we can make an analysis of the data and use this data for marketing strategy.
for successful CRM project,from the begining Marketter and IT technicians need to work together.they both share the strategy about the idea how to use this CRM data for making profit.

IT insourcing or outsourcing?

2007-11-27T00:38:00.000-08:00

Outsourcing or Insourcing???
Firt of all, I reveal that I'm working in IT department in Financial Institute.Thesedays I'm concerned about the position of IT organization which is not in IT company.
More specifically speaking, it is whether the company have IT organization or not.My coworkers feel betrayal for me to think that IT function is able to be outsourced, But as a MBA student I think that company need to concern IT outsourcing.
Some research write that Main objectives are 'Cost down' and Improve the IT service level with acquiring high technique and technician.Also 65.4% of companies had very high satisfaction level.

On the other, The problems of implementing IT outsourcing are increasing cost and difficulties in control.
This means that it needs to improve the cost side for achieving the objectives of IT outsourcing.Some people who resists outsourcing give these reasons and insist that the cut down cost is less than thought and the difficulties in control doesn't make timely service.
I heard it from my middle mangers.

I understand a little for IT stablization, But I think that the value of IT services in not IT company should not be evaluated correctly.
Many IT employees dissatisfied that the company don't know their values, But In the case of outsourcing they may outcry 'we give great value to company and Nobody must not replace to ours'.

As a results the more outsourcing company have clear core competency and explicitly think about core competencies for concerning IT outsourcing,the higher performance to outsourcing.
If so, What should I do?whether adopting IT outsourcing and increasing managing skills or making IT core competency in the company?

I think my future will be groomy because my company choiced IT outsourcing.

Government Notice: "You have been banned from the Internet !"

2007-11-26T17:47:00.000-08:00

Internet users in France who download music and films without paying for them could find their web access shut down by a government body, under a ground-breaking industry agreement backed by French president Nicolas Sarkozy involving the ISPs, the French content industry representatives.

The proposed enforcement body (using tax payer money) would use information collected by internet service providers (ISPs) to detect illegal file-sharing and consequently terminate the Internet accounts of recurring offenders (a three-strikes-and-you-are-out policy).

Read these articles, look for more information on the net and post your comments, opinions, reactions and findings...

The insanity of France's anti-file-sharing plan: L'État, c'est IFPI

By Eric Bangeman | Published: November 25, 2007 - 11:06PM CT

http://arstechnica.com/news.ars/post/20071125-the-insanity-and-genius-of-frances-anti-file-sharing-plan.html

France proposes to cut off persistent internet pirates

By Ben Hall in Paris

Published: November 23 2007 02:00 | Last updated: November 23 2007 02:00

http://www.ft.com/cms/s/0/5f7ada2c-9966-11dc-bb45-0000779fd2ac.html?nclick_check=1

Internet Traffic Swells on Web 2.0

2007-11-25T19:59:00.001-08:00

The amount of data transferred on the Internet has rapidly increased due to the spread of Web publishing, a private think-tank said Sunday.

The Samsung Economic Research Institute said that the so-called Web 2.0 movement is the main reason behind the surge of online traffic. For example, the number of blog users has increased 16 fold in the past two years, and the number of monthly blog postings by 10 fold, it said.

The most dramatic growth was seen in the circulation of short video clips, often referred to as UCC (user-created content) in Korea. Visitors to video sharing services at major portal sites more than quadrupled between March 2006 and March 2007.

The volume of information flow on the Internet will continue to expand at an ever-increasing speed, the report said.

``The amount of two-way data traffic has soared as the role of Netizens has changed from that of spectator to active participant,'' said the report authored by Kim Chong-man. ``The development of IPTV, e-learning and wireless Internet services will accelerate this trend.''

The phrase Web 2.0 refers to the emergence of web-based communities and services, which are designed to facilitate collaboration and sharing of collective wisdom between users. Wikipedia is one of the Web 2.0 services that is well known globally, and Naver's Knowledge-In is also a popular site based in South Korea.

The report said that Korea's IT industry has benefited from the country's well-established broadband network infrastructure, but the system isn't organized well enough to handle the volatile traffic. At major portal sites, the number of peak-time visitors on a given day is about 17 times the daily low, the report said.

``New technologies are needed for firms to efficiently utilize their limited IT resources and to maximize their income from minimum investment,'' it said. ``Improving old technologies may not be enough. The industry needs to create new technologies that suit the next generation IT environment.''

Samsung suggested ``utility computing'' as a plausible solution. Utility computing is the outsourcing of IT services and hardware. It enables multiple companies to share computing resources such as CPUs and servers. Under the system, customer companies can deal with any sudden peak in traffic that they may not be able to manage single-handedly.

The End of Corporate Computing

2007-11-25T04:30:00.000-08:00

This is about companies' policy for IT.

By changing the view of electricity from a complex asset to a routine variable expense, manufacturers reduced thier fixedcosts and freed up capital for more productive purposes.this happens for IT. IT is shifting from being an asset companies own to a service they purchase.We often hear about IT outsourcing, BPO oursourcing almost everyday.
In Actual, IT Outsourcing suggest variety of IT services including Data Entry Jobs, Software Development, Website Designing, DTP (Desk Top Publishing), Search Engine Optimization (SEO), Data Conversion, CAD Drafting Services and Medical Transcription related quality outsourcing services and so on.Actually we can outsource most of IT service.We can name it..

These days many companies evaluate expected returns from systems investments and explore simpler and cheaper alternatives and make a full use of outsourcing and other partnerships.
IT outsourcing not only cuts costs and frees up capital but also improves security,enhances flexibility and reduces risk.in this industry, IT utilities and component suppliers and large network operators are major components.Maintaining a strong degree of competition among both utilities and component suppliers will be essential to a healthy and productive IT sector.
--------------------------------------------------------------------------------------------------

I surfed the internet about IT outsoucing and I want to share about it.

http://www.news.com/2100-1011_3-5987824.html

The report, conducted by market research firm IDC, says a new crop of competitors are challenging computer service giants
like IBM and Electronic Data Systems (EDS) with low prices, specialized expertise, and advanced technology.
IDC expects Amazon.com, eBay, Travelocity, Google, AOL and Yahoo, to move deeper into "on-demand" business services as
well.
Despite all the new competition, the top three IT outsourcing firms in the world--IBM, EDS, and Computer Sciences Corp.
(CSC)--haven’t budged from their positions, the IDC report said

MIS of Banking Industry

2007-11-23T19:58:00.000-08:00

다음은 최근 조선일보가 보도한 은행창구 비대면 거래의 실태를 게시한다.

<은행 인터넷뱅킹·CD기 등 非대면거래 비중 80% 육박>

금융서비스 전달채널 가운데 대면(對面)거래인 창구거래의 비중이 갈수록 떨어지는 반면 인터넷뱅킹과 텔레뱅킹, CD/ATM기기를 이용한 비대면거래 비중이 80% 선에 이르고 있다.
1일 한국은행이 발표한 `9월 말 현재 국내 인터넷뱅킹서비스 이용현황` 에 따르면 임금과 출금, 자금이체 등 입출금 거래를 기준으로 창구거래의 비중은 9월 중 20.6%를 나타내 작년 같은 시기의 24.0%에 비해 3.4% 하락했다.
이에 반해 인터넷뱅킹을 포함한 비대면 거래의 비중은 76.0%에서 79.4%로 올라가 80% 선을 목전에 두고 있다.
비대면 거래 가운데 CD/ATM의 비중이 45.2%, 인터넷뱅킹이 22.9%, 텔레뱅킹이 11.3%를 점했다. 금융거래에 관련한 각종 조회서비스를 기준으로 할 때는 비대면 거래가 9월 중 81.5%로 처음으로 80%선을 돌파했다. 비대면 조회서비스 가운데는 인터넷뱅킹이 59.4%로 압도적인 비중을 차지했다.
한편 9월 말 현재 19개 금융기관에 등록된 인터넷뱅킹 등록자수는 4천 245만명으로 6월 말에 비해 5.8% 증가했다. 특히 기업을 제외한 개인 등록자수는 9월 말 현재 4천27만명으로 5.8% 증가, 처음으로 4천만명을 돌파했다.
한은 관계자는 "한 고객이 여러 개 금융기관에 중복 등록한 경우도 많을 평균 1천849만건으로 전 분기에 비해 9.5% 증가했다. 이 가운데 자금이체서비스는 하루평균 274만건, 18조6천439억원으로 전분기 대비 건수로는 2.1%, 금액은 6.9% 증가했다.

위에서 본 것처럼 최근 은행들은 MIS 측면에서 내외부적으로 개발/발전시키지 않으면 은행산업내에서 살아 남을 수 없는 상황이 이미 왔고 이를 위해서 은행들이 얼마나 MIS에 대하여 연구/노력하고 있는 가를 다음 내용에서 보기로 한다. 참고로 은행 전산은 단 1원의 오차도 허용하지 않기 때문에 어떤 산업의 전산보다 더 세밀하고 정확해야 한다는 것을 이해해야 할 것이다.

Electronic Banking 업무란 전자기기 및 통신을 이용한 일체의 금융서비스를 총칭한다. 전자금융의 이용수단은 창구 자동화기기와 고객의 Home PC, 팩시밀리, 다기능전화기 등 다양한 매체로 은행과 고객을 연결하여 주는 서비스를 말하며, 대고객 서비스 확대를 할 수 있도록 해야 한다.
그 예로는 인터넷을 통한 Home Banking, Firm Banking, Bank-POS 시스템, 전화를 이용한 ERS Banking 시스템, 무선전화기를 이용한 휴대폰 뱅킹 등을 활용하여 은행거래가 창구를 이용하지 않고 날로 다양화되고 있다.

이 부문은 모든 은행들이 경쟁적으로 인건비를 절약하고 고객의 편의를 위해서 개발/발전시키고 있다.

고객이 은행창구를 방문하지 않고 CD/ATM기를 통하여 간단한 입출금, 자금이체, 신용카드서비스를 함으로써 창구고객 대기시간은 엄청나게 줄고 있다. 각 은행들의 영업점별로 CD/ATM기는 CD기가 평균 3.8대, ATM기가 2.8대 마련되어 있다.
한국은행 자료에 의하면 이 기기는 야간시간뿐만 아니라 휴일에도 영업이 가능하기 때문에 창구대기시간을 줄이는 효과로는 가장 큰 것으로 나타났다.

<무인점포의 확대>
최근의 은행점포는 소형화, 자동화가 되고 있는 추세로서 무인점포도 그 일환의 하나이다.

대형병원, 공연장, 극장, 학교, 운동장 등 사람이 많이 모이는 곳은 갑자기 현금이 필요하거나 자금이체가 필요한 고객이 있기 마련이기 때문에 이 부문도 지속적으로 실천해 나가야만 창구고객 대기시간을 줄일 수 있다.

최근 전국은행연합회가 발표한 “금융기관 이미지 및 이용실태 조사 보고서”에 의하면 은행고객중 79.4%가 이용의 편리성(가까운 거리)을 거래은행 선택의 가장 중요한 사유로 꼽고 있다. 국내은행 중 국민은행은 무인점포를 포함하여 가장 점포가 많아 은행이용의 편리성이 가장 높은 것으로 나타났다. 그러나 창구고객 대기시간은 오히려 가장 긴 것으로 조사되었다.

<사무혁신>
사무분야의 생산성 향상을 컴퓨터의 활용만으로 해결하겠다는 근시안적인 자세는 버려야 한다. 혹독한 기업환경과 격변하는 시대에 탄력적으로 대응하기 위해서는 사무근로자들의 의식변화와 의식강화가 긴급한 과제이다.

일본기업이 거듭되는 엔고와 미국의 견제를 극복하고 다시 힘찬 도약기를 맞이할 수 있는 원인의 하나가 사무효율화를 치밀하게 추진, 전략형 업무 중심으로 변모한데 있다는 점을 우리도 타산지석의 교훈으로 삼아야 한다. 끝.

Ubiquitous World

2007-11-23T17:50:00.000-08:00

The ubiquitous concept was first introduced by Mark Weiser of Zerox in Palo Alto in 1988 and then Ubiquitious Computing was introduced. Ubiquitous Networking was introduced in Japan, 1998.

Nowadays ubiquitous concept is that "user can freely access computing and networking anywhere , anytime and anyone.

In the near future we will see many ubiquitous materials such as U-badge, U-dress, U-shoes, U-necklace with a dog and U-car.....

Let's think about business environment. Of coure the government's role is most important due to the ubiquitous public characteristics. The U-world will not be materialized if the government does not support U-environment.
Drastic cost-down of office IT supplies will be materialized and corporate building & offices will not be needed any more.
We have to depend on Knowledge Management which will be more important in the ubiquitous world.

In order to materialize U-world, what is a barrier?.
Security issues are most critical such as security/safety of critical firm information, personal privacy issues and advanced encryption function.

Let's think about business model in U-world.
Commercialization of new tech/services needs consumers' preparedness and maturity in consuming capability.
Nowadays we are using the Nate Drive Service which is a real-time & shortest traffic guidance, 1mm Service which is a service having news, fortune, weather and traffic information and Melon Service which is U-music service.

What is customers' needs regarding U-services ?
First above all, I think, the most important things are accurate awareness, convenient accessibility, prompt responsibility and reliable security.

Mobile phone technology is most decisive in U-biz. The function of mobile phone helps us solve accessibility, wireless infrastructure, access device and identification.
More sensitive & susceptible response to customer needs is needed as follows:
further apporach to customers' side and real-time update of most recent information.

As we may think which is the article talked about in today's class(Korean translation)

2007-11-19T03:25:00.000-08:00

As we may think (by Vannevar Bush)

새로운 과학과 도구의 사용은 과학자들의 연구성과가 현실화되는 데에 어떤 도움이 될까? 우선 물리적 환경의 통제, 의식주 개선, 안전의 보장, 자연상태에 노출된 생물학적 굴레로부터의 해방, 생물학적 진화과정에 대한 지식의 증가, 질병과 수명의 연장, 정신 건강의 개선 등이 있을 것이다. 소통이 발달함으로써 생각을 기록하고 분류하는 기술의 좋은 점은 개인뿐 아니라 종 전체로 확대된다.
엄청난 연구 성과들이 있지만, 모두가 독립적으로 생산된 것도 아니며, 심지어는 다른 분야의 연구에 의존적이기까지 하다. 또한 시간적 제약, 기억할 수 있는 양의 한계 등으로 인해 학제간의 교량이 될 만한 것들은 피상적 수준에 머물러 있을 뿐이다. 만델의 유전법칙이 한세대동안 빛을 못 본 이유가 그의 저작이 독자에게 전달되지 않았기 때문이었듯이, 과학에서 간과해서는 안될 부분은 연구성과 만큼이나 중요한 연구결과의 유포(전달)와 검토일 것이다. 인간의 경험은 엄청나게 늘어나고 있지만, 이를 사용하고 제대로 수용하기 위한 수단은 초보적 수준에 불과하다.
현대 기술이 등장하기 전 세대에는 복잡성과 불확실성은 동의어였다. 생각은 발전했지만 그것을 현실화할 물리적 기제가 역부족이었던 것이다. 경제적 여건과 생산체제(대량생산이나 노동력 등)의 한계로 인해 현실화할 수 없었던 라이프니츠의 계산기나, 생각은 훌륭했지만 건설 유지비용의 부담 때문에 좌절되었던 베비지의 계산기, . . . 만일에 파라오가 자동차를 구체적으로 디자인하고 실제로 실험해 보았다 해도 그것은 왕국에 엄청난 세 부담을 안겨주면서 실패하고 말았을 것이다.
그러나 요즘엔 타자기, 무비카메라, 자동차, 자동 전화 등 교체 가능한 부속을 장착한 기계나 얇은 유리단자에 싸여 전선에 섬광이 있는 라디오 열이온 진공관 등이 수도 없이 만들어진다. 이들은 섬세한 부속과 함께 장인들의 솜씨를 능가하는 정밀한 공학적 설계로 구성되어 30센트 정도면 거뜬히 만들어진다. 우리는 값싸고 성능 좋은 정밀기계의 시대에 살고 있다.

과학에서 기록은 매우 중요하기 때문에 계속 확대되어야 한다. 옛날엔 쓰기와 사진, 인쇄 등으로 기록했지만, 지금은 필름이나 Wax disks나 마그네틱 선으로도 기록한다. 이보다 더 혁신적인 공정이 나타나진 않았지만 여전히 변하고 있고 확대되고 있다.
사진기술의 발전은 끊임없이 지속되는데, 더 자동화되고 세공이 잘된 민감한 복합물들이 미니카메라 개념을 낳았다. 미래에서나 볼 법한 이러한 카메라는 본체 위에 작은 장치를 달고 평방 3미리 크기의 그림을 찍을 수 있고, 렌즈 초점이 사방에서 가능하며, 육안으로 보이는 어떠한 물체도 볼 수 있고, 자동 노출로 광대역 조명이 가능하여 천연색으로 사진을 찍을 수 있어 입체경이라 할만하다.
건식사진(dry photography)이 가능할까? 브래디가 남북전쟁 때 찍은 사진은 판을 노출시킬 때마다 젹셔야 했다(습판 사진술 wet collodion process). 지금은 대신에 현상할 때 습기가 필요하다. 미래에는 아마도 젹실 필요가 없을 것이다. 오랫동안 질산염이 주입된 필름을 사용했다. 그래야 현상하지 않고도 찍자마자 사진을 낼 수가 있었다. 암모니아 가스에 노출되면 노출되지 않은 염료는 파괴되고, 사물의 상(象)이 빛에 의해 찍힌다. 또 다른 과정이 있지만 여전히 느리고 서투르다.
삼십년동안 염료가 주입된 종이를 써서 전기장치에 접촉되는 점들을 검게 만드는 방식을 사용했다. 종이에 포함된 요오드 화합물 속에서 일종의 화학변화를 유도하는 방식이다. 이는 음반을 만들거나 여러 기록장치로 쓰였는데, 바늘이 필름이나 종이 위를 움직이면서 자취들을 남긴다. 바늘 끝의 전기장(electrical potential)은 바늘이 움직일 때마다 변한다. 그러면 바늘이 지나간 선은 전기장에 따라 밝아지거나 어두워진다. 이 장치는 현재 팩스에 사용된다. 두 끝을 가진 바늘이 (열쇠복제처럼) 왔다 갔다 하면서 원본 위를 돌아다니면서 자장을 이용해 변화를 감지하고, 이것이 다른 쪽 바늘로 전송되어 복제되는 것이다. 이 장치는 카메라를 대체하여, 원거리에서도 가능하다. 좀 느리고 화질도 별로 이지만, 또 다른 형태의 건조사진이라고 할 만하다. 그래서 사진이 찍히는 즉시 출력이 가능한 것이다. 이것은 1초간 16개의 선명한 이미지를 전송하는 텔레비전과 큰 차이가 없다. 다만 차이라면, 텔레비전은 바늘대신에 전자빔이 움직인다는 점이고(빠른 스캔), 단순히 화학변화를 일으키는 종이나 필름이 아니라 전자가 닿으면 순간적으로 빛을 내는 스크린을 사용한다는 점이다. 움직이는 영상을 포착하기 위해서는 기록 속도가 중요한 문제이기 때문이다.
빛을 내는 스크린 대신에 화학변화를 이용한 필름은 연속적인 사진이 아닌 한 장의 사진을 전송할 수 있으며, 이는 건조사진으로 빠르게 찍을 수 있는 속성 카메라를 탄생시켰다. 화학 처리된 필름은 지금보다 더 빨리 움직여야 하는데, 이것이 가능하긴 하지만, 문제는 진공상태의 상자 안에 필름을 넣을 때 생기는 방해물들이다. 전자빔은 아주 섬세한 환경에서만 제대로 작동하기 때문이다. 이를 해결하기 위해 필름과 전자빔의 방을 각각 분리시켜, 서로 다른 쪽에서 작동하게 하는 것이다.
건조사진처럼, 마이크로 카메라 역시 갈길이 멀다. 기록물을 최소화하는 장치는 영사(影寫)로 가능하다. 광학적 영사와 축소된 사진의 결합은 학문적 목적에 의해 이미 마이크로 필름을 만들어 냈고 잠재 가능성이 많다. 현재 마이크로 필름으로 20배율로의 축소는 이미 도입되었으며, 재 확대되었을 때 완벽한 선명도를 유지하게 했다. 100배율로 축소된 종이두께의 필름을 생각해보면, 책을 종이에 기록한 양과 그것을 마이크로 필름으로 복제한 것 사이에는 10000배의 차이가 난다. 브리태니커 백과사전은 성냥갑 만한 크기로 축소 가능한 것이다. 수백만 장서의 도서관도 책상 하나 크기로 축소 가능하다.
물론 단순한 압축으로는 충분하지 않다. 기록을 만들고 저장하는 일 뿐 아니라 그것을 분류하고 색인하는 검토작업도 필요하다. 하지만 비용을 생각해본다면 압축이 매우 중요하다. 마이크로 필름으로 된 브리태니커를 만들려면 니켈 하나정도의 물질이면 족하다. 또 단 1센트면 어디서든 메일을 보내고 받을 수가 있다. 수백만 권의 책을 복사하고 인쇄하는 비용을 생각해 본다면 그 차이는 엄청날 것이다.

기록을 하려면 펜을 집어들거나 타이프를 때린다. 그리고 교정, 식자, 인쇄, 제본의 복잡한 과정이 나온다. 그러나 기존의 메커니즘을 변용하고 언어를 변경하면 이러한 복잡한 과정 없이 다양하게 기록할 수 있다.
Voder라는 기계가 있는데, 키보드를 누르면 말로 변조되어 나온다. 인간의 목소리가 들어간 것이 아니라, 다만 키 동작이 단순히 전기로 만들어진 바이브레이션을 결합하고, 이것이 스피커를 통해 전달되는 것이다. 벨연구소에서는 이를 반대로 바꾼다. 일명 Vocoder라 하는데, 스피커 대신에 마이크로폰을 사용한다. 말을 하면 그에 해당하는 키가 움직인다. 음성학적으로 단순화된 언어로 말소리를 기록하는 속기타이프라이트(stenotype)와 이 Vocoder를 결합시켜서, Vocoder가 속기타이프라이터를 작동시킨다. 이 결과가 말할 때 찍히는 타이프라이터이다. 현재의 우리 언어는 이러한 메커니즘에는 적절하지 않다. 만국어를 만드는 학자들은 어째서 언어를 전송하고 기록하는 기술에 적합한 언어를 발명하지 않는지 모르겠다. 특히 과학에서는 아주 중요한 문제인데 말이다.
앞으로 많은 일들이 일어날 것이다. 자료를 수집하고, 검토하고, 기존자료에서 필요한 재료들을 뽑아내고, 새로운 자료를 만들고 하는 등등. 성숙한 사고를 기계적으로 대체할 수는 없지만, 생산적이고(creative) 반복적인 사고는 기계적인 것의 도움을 많이 받을 것이다.
계산기(행위)는 반복적 사유 과정이며 오랫동안 기계에 속한 문제였다. 키보드로 조절하고, 숫자에 맞는 키들을 누르는 일에 속하는 것이다. 그러나 이 과정도 피할 수 있다. 광전지를 통해 타이프로 찍혀진 숫자들을 읽는 기계들이 만들어지고, 그에 맞는 키들을 해독하는 기계들이 만들어 졌다. 이것들은 스캐닝을 위한 광전지, 논리적 변이들을 분류하는 전기회로, 솔레노이드의 움직임을 해독하는 계전회로 등의 결합이다. 만일 숫자들을 위치로 찍어 간단히 점들의 집합으로 변환한다면 숫자 해독체계는 더 간단해 질 것이다. Hollorith가 인구조사를 목적으로 만든 펀칭 기계는 카드에 구멍을 뚫어 이러한 메커니즘을 구현했다.
덧셈은 계산의 한 예에 불과하다. 전산(電算)은 가감승제를 수행한다. 여기에 일시적인 결과저장, 더 나아가 다른 처리를 위해 저장에서 제거하고, 최종결과를 인쇄함으로써 기록한다. 두 가지 방식이 있는데, 하나는 데이터 입력을 손으로 조절하거나 자동으로 조절하는 키보드 기계와 펀치카드 기계이다. 이들은 사실 초보적 수준에 불과하다. 이보다 빠른 전자계산이 물리학자들의 도움을 받아 출현한다. 이들은 열이온 진공관 장치를 만들어, 초당 100,000번의 전기 임펄스를 계산한다. 미래에는 지금의 100배 이상의 속도를 낼 것이다.

반복적 사유는 계산이나 통계의 문제로만 환원할 수 없다. 이미 확립된 논리적 과정에 맞게 사실들을 결합하고 기록하는 매순간마다 사유의 창조적 측면이 개입된다(자료나 처리과정을 선택할 때 등). 그리고 다음에는 반복적 조작이 따르며 이것은 기계적인 과정에 속한다. 그런데 이러한 계산은 사업의 필요성이나 확장된 시장이 요구될 때에만 발전한다. 생산방식이 충족될 만큼 발전되었을 때 비로소 대량생산을 가능케 하는 계산기의 진보가 보장되는 것이다. 진보한 분석기계만으로는 그러한 상황은 오지 않는다. 아직까지 시장의 확장도 없고, 빠른 처리방식의 사용자 역시 많이 없기 때문이다. 미분방정식, 함수, 적분 방정식을 푸는 기계, 조수간만을 예측하는 고주파 합성 장치 등 특이한 기계가 많지만 이들은 일부 과학자들에게만 필요하다. 만일 과학적 추론을 논리적 계산과정으로 제한한다면, 물리적 세계를 이해하기 위해 멀리 나아갈 필요가 없다. 포커게임에서 이기려면 확률수학을 사용하는 것으로 족하다. 염주 알을 묶어 쓰는 주판은 아랍인들로 하여금 몇 세기나 앞서서 자리계산법(positional numeration)과 0개념을 생각하게 했다. 아직도 유용하기에 쓰지 않겠는가?
주판과 현대의 계산기에는 많은 차이가 있으며 앞으로도 그럴 것이다. 그러나 이것이 과학자들의 궁극적인 목적은 아니다. 고등수학에서 요구하는 고통스러운 계산으로부터 해방되어야 한다. 확립된 공식에 맞추어 세심한 변환을 반복하는 것 이상의 다른 무언가를 위해 계산기를 사용하는 것이다. 수학자는 숫자들을 처리하는 사람이 아니며, 미적분을 적용해서 방정식을 변환하는 사람도 아니다. 이들은 상징적 논리를 고차원의 지대(plane)에 위치시키는 사람이다. 그리고 특히 그가 도출하는 계산과정의 선택 속에서 직관적인 판단을 하는 사람인 것이다.

언제든 논리적 사유과정이 전개되면, 기계가 출현할 기회는 반드시 생긴다. 형식논리학은 긴요한 수단이 될 수 있는데, 쉽게 하나의 기계를 구성하여 간단히 교차회로(relay circuits)를 사용하면 형식 논리에 맞게 전제를 다룰 수 있다. 또한 전제들의 집합을 장치에 넣고 크랭크를 돌리면, 키보드 덧셈기계보다 더 정확하게, 논리적 법칙에 따라 쉽게 결론들을 뽑아낸다.
수학적 논리에도 직관이나 판단이 있어야 하듯이, 논리적 진보에는 새로운 심볼리즘이 요구된다. 이것은 논리적 인과관계와는 무관한 것이다. 새로운 상징주의는 아마도 수 체계를 공간으로 치환한 것일텐데, 이것은 수학적 변용을 기계적 과정으로 이끄는 것보다 더 먼저 일어난다. 그래서 수학자들의 엄격한 논리를 넘어서는 일상적인 논리의 적용이 필요하다. 자료를 엄청나게 쌓아놓았지만, 그것을 어떻게 검토하고 처리해야할지 당혹스럽다. 이는 과학에서 자료를 수집하고 추출하는 것보다 더 중요하다. 획득된 지식을 어떻게 유용하게 뽑아낼 것인가? 사용하기 위해서는 우선 선별해야 한다. 회사에서 고용인들을 관리하기 위해 고용인 카드들을 선별기계에 넣고, 미리 계획된 코드를 넣으면 특정한 지역에 살며 스페인어를 하는 고용인의 목록을 얻을 수 있다. 그러나 파일 안에 있는 수백만 명 중 하나의 지문을 찾으려면 너무 느리다. 물론 선별기계는 빨라질 수 있다. 광전지와 마이크로 필름을 이용하면 훨씬 빠르게 항목들을 검토할 것이다.
그러나 하나 씩 교대로 검토하고 점점 하위 항목들로 내려가서 특정한 조건에 맞는 사람들을 뽑는 이 과정은 단순한 선별에 불과하다. 이보다 더 진보적인 방법이 있는데, 자동 전화교환을 보면 알 수 있다. 여기서는 전부 하나 씩 검토하지 않고, 처음 세 자리로 분류된 것만 검토함으로써 훨씬 빠르고 간단하다. 더 빠르게 하려면 기계적 개폐장치를 열 이온 진공관 개폐기로 대체한다. 이러한 방식으로 백화점에서 신용카드를 이용하면 훨씬 효율적으로 거래가 가능하다(전자빔을 이용한 바코드방식도 그 예이다). 그러나 선별과정의 진짜문제는 색인 체계의 피상성에 있다. 어떤 종류의 자료가 저장고에 쌓이면 알파벳순으로 혹은 번호순으로 파일이 된다. 그리고 정보를 추적해서 분류별로 정보를 찾는다. 여기에 일정한 규칙들이 있어야 한다. 그리고 이 규칙들은 번거로운 일이 아닐 수 없다. 게다가 하나의 항목을 찾으면, 그 경로체계에서 나와서 다시 새로운 경로를 입력해야한다(즉, 분류하고 선택하는 기계적 과정이 Dos의 경우처럼 선형적이다. 여기에는 규칙이 있어야하고, 코드화된 규칙을 사용자가 알고 있어야 한다).
인간의 마음은 이런 식으로 움직이지 않는다. 그것은 연상으로 움직인다(연상체계, 비 선형적, 과(hyper)공간적). 하나의 항목이 선택되면, 그것은 재빨리 연상에 의해 선택된 다른 항목으로 이동한다. 이것은 복잡한 단서나 흔적들(trails)의 망으로 이루어진다. 순차적이지 않은 방식으로 궤적이나 단서들에 따라 연상되는 데로 이동하는 것이다(꿈의 경우처럼). 기억은 일시적이고 순간적이지만 속도는 엄청나다. 인간의 이러한 정신적 과정을 인위적으로 완전히 복제할 수는 없지만 이를 통해 다른 방식의 체계를 만들 수는 있다. 우선 연상에 의해 선별된 자료들은 색인에 의한 것 보다 더 빠르고 유연하다. 미래에 개인은 체계화된 개인 파일이나 개인 도서관을 가질 수 있다. "memex"가 이를 가능케 한다. 이것은 개인이 모든 책을 기록하고 소통하고 저장하는 장치인데, 엄청난 속도와 유연성으로 자료들을 처리한다. 또한 사용자의 기억이나 연상에 친숙한 대용물이 될 것이다. 데스크형식으로 구성된 이 장치의 대부분의 내용들은 마이크로필름의 형태로 구입할 수 있다. 책과 그림과 잡지 등 모든 종류의 자료들을 저장하고 처리하고, 화면상에서 직접 프로젝션을 통해 자료를 한꺼번에 볼 수도 있다.
메멕스는 연상적 색인(associative indexing)을 가능케 하는데, 자료의 모든 항목들은 사용자의 의지에 의해 자동적으로 즉시 선별 가능해진다. 우선 사용자가 단서와 흔적들을 만들고, 거기에 이름을 붙이고, 코드화한 이름들을 입력하고 키보드를 누른다. 사용자 앞에는 연결된 두 개의 항목이 보이고 볼 수 있는 장소에 투사된다. 각각의 버튼에는 빈 코드공간이 있고, 포인터가 이들 중 하나의 항목을 선택할 수 있다. 키 하나를 누르면 항목들은 계속해서 연결되는 것이다. 이에 따라, 언제든지 항목들 중 하나가 보이면, 다른 항목은 버튼 하나만 누르면 그에 상응하는 코드 공간에서 간단히 불러들일 수 있다. 또한, 많은 항목들이 하나의 단서를 형성하기 위해 서로 연결될 때, 이들은 반복해서 다시 볼 수 있다. 책의 페이지를 넘기듯이 레버를 당기기만 하면. 정확히 물리적 항목들이 새로운 책을 만들기 위해 서로 모이는 것과 흡사하다. 예를 들어, 사용자가 활과 화살의 기원과 성질에 대해 관심 있다면, 특히 어째서 터키의 활이 영국의 긴 활보다 더 유리한지에 대해 공부할 것이다. 그는 수많은 관련서적이나 기사들을 자신의 메멕스에 보유하고 있다. 우선 그는 백과사전에서 관심 있는 논문을 찾는다. 그리고 이 찾은 것을 스크린에 남겨 놓는다. 다음에 역사책에서 또 다른 관련 항목을 찾아 이 두 개를 연결시킨다. 이런 식으로 많은 항목들의 단서(흔적)를 만들어 놓는다. 경우에 따라 자신의 코멘트를 삽입하고 이를 중요한 단서와 그것에 연결된 부수적인 단서를 특정한 항목들에 삽입시킨다. 사용하는 재료의 탄력성이 활과 깊은 관련이 있다는 증거가 나오면, 그는 부수적인 단서들 위에 가지를 쳐서 교재를 통해 탄력성과 물리적 견고성의 표를 얻게 된다. 그리고는 길게 분석한 그 자신의 페이지를 삽입하는 것이다.

이렇게 하면 완전히 새로운 형태의 백과사전이 출현할 것이다. 연상의 흔적들과 단서들로 그믈망이 이루어진다. 변호사는 자신의 경험을 토대로 관련된 견해들과 판례들을 다룰 수 있으며, 동료들이나 권위자들의 경험도 확보한다. 특허 변호사는 많은 양의 특허처리를 불러와서, 친숙한 단서들을 그의 고객의 관심에 맞는 것으로 짜 맞춘다. 의사들은 단서를 쫓아 환자의 복잡한 반응을 이미 연구된 사례들을 가지고 빠르게 유사한 병력으로 치료하고, 참고문헌을 찾아 관련 해부학이나 조직학의 고전들을 참조한다. 화학자들은 유기복합물의 종합을 연구하면서 모든 화학관련 자료를 연구실에서 불러들여, 복합물들의 유사관계를 따라 흔적을 찾고, 부수적인 단서들로 그 복합물의 물리적 화학적 습성을 연구할 수 있는 것이다. 역사학자는 방대한 연대기를 가지고 언제든지 최신의 단서들을 찾아서 모든 시기들을 검토할 수 있다. 새로운 전문직이 출현하여 단서들을 재단하는 사람도 생길 것이다. 이들은 엄청난 양의 기록을 이용해 유용한 단서들을 만들 것이다. 전문가로부터의 유산은 단지 기록 한가지를 추가한 정도에 그치는 것이 아니라 제자들에게 새로운 발판의 계기를 마련해주는 셈이다.
그러므로 과학은 인간이 생산하고 저장하고 기록을 검토하는 방식들을 충족시킨다. 이는 미래의 수단을 크게 발전시킨다. 모든 종류의 기술적인 문제들은 무시되어 왔다. 그러나 오히려 무시되었던 것은 기술적 진보(열 이온 진공관처럼)를 가속화할 알려지지 않은 수단이다. 현재의 패턴에 고착해서 진부해지지 않기 위해서는 그 가능성들을 말해야 한다. 예언이 아니라 제안의 차원에서 말이다. 예언이란 알려진 것이 확장되어 실재하기 때문이다. 알려지지 않은 것에 기초한 예언이란 다만 두 번 추론된 추측일 뿐이다.
기록에 필요한 재료들을 창조하고 흡수하는 모든 단계들은 감각들 중 한가지를 통해 이루어진다. 키를 만질 때의 촉감, 말하거나 들을 때의 구강, 읽을 때의 시각 등. 언젠가는 이보다 더 빠르고 직접적인 경로가 만들어지지 않을까?
눈을 통해 볼 때, 모든 관련 정보들이 시신경 채널을 통해 전기파장이 뇌로 전달된다는 것은 누구나 알고 있다. 이것은 정확히 텔레비전 케이블이 보여지는 전기파장들과 유사하다. 이 파장들은 그림을 스캔하는 광전지로부터 방송되는 라디오 전송기로 보내진다. 더 나아가 만일 우리가 적절한 도구를 이용해 그 케이블로 접근할 수 있다면, 우리는 더 이상 그것을 만질 필요가 없다. 이 파장들을 전도체로 뽑아내어 전송되고 있는 장면을 드러내고 재생산할 수 있는 것이다. 메시지를 전달하기 위해 두드리는 전화선처럼 말이다. 타자기를 두드리는 사람의 팔 신경에 흐르는 임펄스는 그의 눈과 귀로 번역된 정보들을 손가락으로 보낸다. 손가락이 적절한 키들을 두드리도록 하는 것이다. 이 흐름들을 포착할 수는 없을까? 정보가 뇌로 전달되는 원래의 형태나, 이것이 손으로 전달되어 놀랍게 변형된 형태들이 포착되거나 감지될 수 없을까? 우리는 이미 골전도(bone conduction)로써 귀머거리가 들을 수 있도록 소리를 신경채널에 전달할 수 있었다. 현재처럼 처음의 전기파장을 기계적 메커니즘으로 변형하는 지루함 없이 이러한 것들을 도입할 수 있을까?(아날로그에서 디지털신호로 처럼), 혹은 인간의 메커니즘을 즉각 전기적 형태로 변형하는 일은? 두개골 양쪽에 전극봉을 끼워 뇌파촬영을 하면 잉크로 기록된 흔적을 만들어 뇌 자체의 움직이는 전기현상의 관계를 만들 수 있다. 실제로 기록은 감지되거나 이성적으로 파악할 수는 없을 것이다. 그러나 증가하는 대뇌 메커니즘의 잘못된 기능을 잡아낼 수는 있다.
모든 지각 가능한 외부세계의 형태들은, 소리이건 시야이건 간에, 전기회로를 통해 변형된 흐름 또는 전류의 형태로 환원되어 전송된다. 인간의 구조 내에서도 정확히 유사한 과정이 일어난다. 우리는 언제나 하나의 전기적 현상을 다른 것으로 진행하기 위해 기계적 운동으로 변형시켜야 하는가? 이는 시사하는바가 크다. 그러나 이것은 현실과 즉자성과의 접촉을 잃어버리지 않고는 확실히 보증할만한 예견이 나오기는 힘들다.
만일 인간이 자신의 과거를 더 잘 회상하고 현재의 문제를 보다 완벽하고 객관적으로 분석할 수 있다면 인간의 영혼은 더 고양될지도 모른다. 인간은 매우 복잡한 문명을 만들었다. 그래서 자신의 기록을 더 완벽하게 체계화하는 것이 필요했다. 그래야만 과학적 실험들을 더 논리적인 결론으로 도출할 수 있고, 별로 좋지도 않은 기억에 지나치게 의존해서 옆길로 새는 일도 없을 것이기 때문이다. 아무리 사물이 이해하기 복잡해도, 필요할 때 다시 옆에 놓을 수 있다는 확신만 든다면, 복잡한 것을 잊을 수 있는 특권을 갖고 이탈하는 것도 재밌을 것이다. 과학을 적용해서 인간은 풍요로운 거주공간을 만들었다. 거기서 건강한 삶을 배우기도 했다. 또 그를 이용해 대량학살도 자행했다. 정말로 좋은 곳에 과학을 써보기도 전에 싸우다 죽을 판이다. 그러나 필요와 욕구에 따라 과학을 적용하는 과정에서, 이를 중단하고 과학이 안겨주는 희망을 잃는 것 역시 불행이 아닐 수 없다.

Data for Sale- ChoicePoint 사례

2007-11-12T18:09:00.000-08:00

I. Case summary

올해 들어 미국 내의 많은 유수의 신용 카드 회사 및 관련 회사들이 신용 정보 누출 위기를 맞고 있다.

고객신용정보 처리회사인 카드시스템스 솔루션스의 경우 최근에 해커가 자 사의 컴퓨터에 잠입하여 카드 소지자 4천만명의 신용 카드 정보를 빼돌려 외부에 노출시킨 바 있다. 또한 시티파이낸셜 사도 고객 4백만명의 기밀 정보가 담긴 백업 파일을 운반 도중 분실하는 사고를 겪었다. 이 밖에도 미국 내에서 올해 보고된 신용 정보 분실 사고의 사례는 많으며, 이에 따라 신분 위장 절도 등의 범죄 수가 대폭 증가할 것이라는 전망이다. 신분 위장 절도는 소샬번호, 신용카드나 운전면허 등의 개인 정보를 타인이 불법적으로 이용하는 범죄를 일컽는다.

Federal Trade Commision은 99-04년간에 약 3700만명의 미국인이 신분 위장 절도로 인해 피해를 입었으며, 이로 인한 경제적 손실은 매해 526억 달러로 예상한다고 보고했다.

II. Choice point came under fire

잇따른 개인 신상 정보의 유출 사고로 인해 피해를 입은 개인들은 회사를 상대로 법적 대응으로 맞서고 있다.

ChoicePoint사는 소비자들의 개인 정보를 일괄 관리하면서 타회사에 이를 제공해주는 data warehousing company다.

올해 2월에는 고객으로 가장한 절도범들이 ChoicePoint사의 데이터베이스에 침투, 14만명의 고객 신상 정보를 유출시킨 바 있다.
이로 인해 적어도 750명의 피해자가 발생했다고 보고 했다. 사건 발생 이후 피해자들은 ChoicePoint사를 상대로 집단 소송을 하였는데, 패소 시 CheckPoint사는 최대 1억4천5백만 달러 상당의 벌금을 물게 된다.

ChoicePoint사의 고객 신상 정보가 유출된 2004년 4월과 2005년 3월 사이에 자사의 CEO와 사장은 1600만에서 2000만불 상당의 주식을 처분했다.
이 시기 동안에 ChoicePoint의 주식 시가는 무려 15%이나 폭락했다. 일부 주주들은 이들의 주식 매매가 개인 신상 정보의 유출을 통보했던 시점 이전에 이루어졌던 것에 착안, 이들 간부들을 대상으로 securities lawsuit을 했다.또한 지난 2월 미시건에서는 911 상담원들의 개인 신상 정보가 유출되어 상담원들이 피해를 입은 바 있다. 미시건 주 상소 법원에서는 노동 조합이 상담원들의 개인 신상 정보를 관리할 책임이 있었다고 판결했다. 또한 법원은 노동조합이 사고 발생 이전부터 개인 기밀 정보에 대한 관리가 부실하게 이루어지고 있는 사실을 알고 있었음에도 불구하고 이에 적합한 조치를 취하지 않았다는 점에서 과실죄가 성립한다고 전했다이 밖에 고급데이터 전문 판매회사 LexisNexis에서도 지난 4월 310만명이 넘는 등록 고객들의 정보가 유출되어 피해자들이 회사를 상대로 집단소송을 한 바 있다. .

III. Privacy protection

이처럼 고객들의 신상 정보를 유출시킨 회사들은 잇따른 소송들을 피하기 어렵게 되었다. 따라서 회사들은 일단 사전에 정보 유출을 방지해야 하며 사고 발생시에는 신속한 사후 대책을 실행해야 할 것이다.

이를 위해 다음의 6가지 대책 마련이 시급하다.

1. 사후 처리 팀 결성

먼저, 각 분야의 전문가들로 구성된 사후 처리 팀을 만들어 정보 유출 시 다음 4가지 이슈에 대해서 신속히 대응해야 한다.

1) 일반적으로 보험 회사에서는 이러한 사고 발생 시 사태 수습, 대책 마련, 업무의 원상 복귀 등에 필요한 비용에 대해서 손해 배상을 해준다. 하지만 많은 회사들의 경우 이러한 비용들을 관리하고 기록하는 것을 소홀히 하는 경향이 있다.

2) ChoicePoint사의 경우 고객들의 정보를 유출시킨 1차적인 책임 말고도 유출 사실을 고객들로부터 은폐하려 했다거나 고객들에게 통보를 소홀히 했다는 것에 대한 부차적인 책임까지 물은 바 있다.

3) 사태의 심각성을 파악하고 적합한 사후 대책을 마련하기 위해서는 정부 기관과의 긴밀한 협조가 필요하다.

4) 대개의 회사 정보 유출 사고는 언론이나 네티즌들의 집중 조명을 받으며 해당 회사의 이미지에 큰 손상을 입힌다.

2. 통지의 의무 or 책임정보

유출 사고로 피해를 입은 회사는 흔히 소비자들에게 곧바로 이에 대해 통지를 해줘야 되는 법률적 의무 혹은 책임이 있다. 따라서 사건 발생 시 회사가 통지의 의무를 지는지, 아니면 단순히 책임만 있는지에 대한 법률적 검토가 행해져야 한다. 이러한 검토를 하기 위해서는 범죄 발생 지역의 지리적 특징, 유출 정보의 성격, 사고 발생의 배경, 2차 범죄로 이어질 가능성 등의 요소들을 고려해야 할 것이다.

3. 원인 분석과 대책 마련

피해 회사들은 현행 데이터 시스탬에 어떠한 문제가 있는지 분석하고 향후 유사 범죄를 예방할 수 있는 대책을 마련해야 할 것이다. 예방책으로는 정보의 암호화, 데이터베이스의 구조조정, 범죄의 통로가 되는 시스탬 내 요소들의 제거 혹은 통제, 정보 관리 시스탬의 혁신 등이 있다. 또한 피해액을 최소화하기 위해서는 사후관리에 대한 준비에 철저를 기해야할 것이다. 흔히 고객들에게 보내는 통지서가 허술하게 작성되어서 추가적인 피해를 입는 경우가 많다. 만일에 통지문의 서식을 사전에 만들어 놓으면 사건 발생 시 통지문을 더욱 신속히 발송되어서 고객들이 재빠르게 사태에 대응을 할 수 있게 된다.

4. 서비스 제공 회사와의 계약

오늘날 많은 회사들이 비지니스의 성격 상 서비스 제공 회사와 개인 정보를 불가피하게 교환을 해야 하는데, 바로 이 경로가 신분 위장 절도의 타겟이 되곤 한다. 몇몇 법규는 혹 서비스 회사 측의 과실로 인해서 범죄가 발생하였다 하더라도 소비자들에게 통지를 해야 되는 책임은 회사들에게 있다고 명시되어 있다. 하지만 정작 사고 발생 시 서비스 제공 회사가 본 회사를 도와서 사고를 통지한다거나 사태를 수습해야 한다는 규정은 없다. 따라서 향후에 서비스 제공 회사들과 계약을 체결할 때, 다음과 같은 규정을 추가시켜 고객들의 신상 정보 보호에 대한 책임을 공유해야 할 것이다.

1) 정기적으로 서비스 제공 회사 측으로부터 개인 신상 정보의 보호와 관련된 업무에 대한 보고를 받는다.

2) 신상 절도 범죄로 이어질 소지가 있다고 판단되는 서비스 제공 회사 쪽에서의 정보 유출는 신속히 보고 받는다.

3) 서비스 제공 회사의 하청 업체들 쪽에서 발생한 정보 유출 또한 신속한 보고를 받는다.

4) 서비스 제공 회사 측의 과실로 인해 피해가 발생할 경우, 합당한 책임과 보상의 의무를 진다.

5. 감사

개인 신상 정보를 다루는 대개의 회사들은 정보 처리, 리스크 관리, 사후 대책 마련 등을 기준으로 내부∙외부 감사를 받는다. 이러한 감사는 투명한 재무 관리는 물론이고 정보 유출의 리스크까지 최소화시키는 효과가 있다.

6. 전문가 의뢰

K&LNG 등의 법무법인은 다양한 분야의 전문가들로 구성된 특수전문 팀이 있어 신상 정보 유출과 이에 따른 신분 위장 절도 문제와 관련하여 많은 회사들에게 전문적으로 법률적인 자문을 해주고 있다. (담당자: James Lee 변호사 T.310-552-5075)

Rent? or Buy?--SAP ERP Korera

2007-11-12T17:23:00.001-08:00

수업시간에 교수님이 말씀하신 SAP ERP Package 입니다.참조하세요.

SAP ERP : 당신의 산업과 비즈니스, 성장을 위한 소프트웨어
시장에 대한 통찰력을 얻고 시장의 변화에 빨리 적응하십시오. 고객의 요구에 실시간으로 인지하고 대처하십시오. 프로세스를 조직을 넘어 고객과 공급업체, 파트너로 확대하십시오. SAP ERP가 이 모든 것을 가능케 합니다.
SAP ERP는 전세계 전사적 자원 관리(ERP) 분야에서 가장 완벽하고 확장 가능하며 효율적인 소프트웨어를 SAP와 타사 소프트웨어를 통합하고 활용할 수 있는 유연하고 개방적인 플랫폼과 결합 시켰습니다. 따라서, 생산성을 향상시키고 비즈니스 통찰력을 얻어 비즈니스를 성장에 필요한 적응성을 확보할 수 있습니다. SAP ERP는 현재의 비즈니스 상황과 운영을 면밀히 관리할 수 있으며 귀사의 성과와 성장에 영향을 줄 수 있는 시장과 기술 변화에 미리 대비하고 대응하기 위한 최고의 선택입니다.
SAP ERP는 ERP 프로세스를 바탕으로 강력한 4개의 독립된 솔루션으로 구성됩니다.

SAP ERP-accounting module; 회계 관리
SAP ERP-HR module;인적 자본 관리
SAP ERP-operational module; 운영 관리
SAP ERP-corporational service 기업 서비스
SAP ERP는 SAP의 30여년의 경험을 바탕으로 향상된 산업별 기능과 선진사례를 제공합니다. TCO를 줄이고 빠르게 ROI를 실현하며 혁신을 촉진하는 유연한 IT 인프라스트럭처 도입을 통한 확실한 효과를 누리게 됩니다. 국제적인 운영하기 위해 설계되었기 때문에 비즈니스가 국제무대로 성공적이고 효율적으로 확장할 수 있습니다.

보다 많은 정보를 원하십니까? SAP 코리아에 문의 바랍니다.

7 Habits of highly effective technology leaders

2007-11-11T22:10:00.000-08:00

Are leaders born or are they developed?
Many leadership quilities are, of course, inherent to speccific personalities, but recent business circumstances are changing quickly and show diverse features. With like this reason, many companys want leader who has varied experience with the abundant knowledge.
Successful leaders can be developed over time with the right insight and coaching.

Writer proposes 7 habits of highly effective technology leaders.
1.Business technology leaders focus on business models and processes before they focos on technology infrastructure or applications.
2.Business technology leaders track technology that matters by focusing on the distinction between operational and startegic technology and the chasm between technology conceps, prototypes and bona fide technology clusters.
3.Business technology leaders identify and prioritize business pain - and approaches to pain relief - as they move toward the creation of business pleasure.
4.Business technology leaders optimize the value of shared services in centralized decentralized companies and they orginize around the distinction between operational and strategic technology.Technology leaders also champion governance above and below the operational and strategic line.
5.Business technology leaders manage computing and communicatios infrastructure professionally and cost-effectively through negotiated servicd-level agreements and measurement best practices.
6.Business technology leaders communicate often and predictably; leaders communicate good news and bad news in business terms and provide transparent insight into technology initiatives through tools like dashboards.
7.Business technology leaders actively market their roles in the company as well as technology's ongoing contribution to the business through a variety of tools and techniques.

7Habits of Highly Effective Technology Leaders!!

2007-11-11T21:59:00.000-08:00

While I was reading this article, I thought my team manager and CIO.
I wanted to forwarded this article to them.
There are some interesting things to compare highly effective IT manager and my department leaders(team manager and CIO).

First, Business technology leaders focus on business models and processes before they focus on technology infrastructure or applications.
Theseday, the more hightech the lower IT cost. So, early IT generation Many people studied IT resource efficieicy.(for example data storage efficiency, transfer speed..)
But now there are few problems for efficiency and we focus on effectiveness for business.
This means It is more important to alignment business and IT technology and IT leaders must understand business needs and business trends.
In the case of my team leader, He thinks that IT Appliances(computer, monitor, printers etc..) are the most important thing to be evaluated IT services performances. That's ridiculous.

Second, Business technology leaders track technology that matters by focusing on the distinction between operational and strategic technology and the chasm between technology concepts, prototypes, and bona fide technology clusters.
I think that CIO should be considering how we can use IT to improveness business performance? and he should introduce the concepts to his subordinates. But his interests is to make or maintain the stable organizations and system. That's sadness.

Third, Business technology leaders identify and proioritize business pain- and approaches to pain relief- as they move toward the creation of business pleasure.
This is good in team leaders doings. They are always ready to listen other team's sounds.
Please give them applause.

Forths, Business technology leaders optimize the value of shared services in centralized and decentralized companies, and they organize around the distinction between operational and strategic technology Technology leaders also champion governance above and below the operational and strategic line.
This is what I don't know. Sometimes they don't seem to know the value of services, sometimes they seem to know the value.But one certain thing is they have no decision standards to value services.

Fifth, Business technology leaders manage computing and communications infrastructure professionally and cost-effectively through negotiated service-level agreements and measurement best practices.
I think my team leaders have professional technical knowledge. So, they have good experience of negotiation to adopt best practices.

Sixth, Business technology leaders communicate often and predictably; leaders communicate good news and bad news in business terms and provide transparent insight into technology initiatives through tools like dashboards.
We have no communication tools to introduce new IT technology which will impact on business.
This make IT department a passive organization. I think IT department in my company should be active organization but we mostly wait for orders from business part. Business technology leader and all IT employee consider what makes us good and active organization.

Seventh, Business technology leaders actively market their roles in the company as well as technology's ongoing contribution to the business through a variety of tools and techniques.
This is best thing which my CIO does. Sometimes I feel he is marketer. He may have more marketting knowledge than technique. After coming into the company, IT's position in compnay is a little increasing.

Finally, the results of comparing is that nobody have every effecitve characters.
But, Effecive IT organization must have all characters. For this, IT department systematically support Business technology leader.

Small Games to Play Big at G-Star Show

2007-11-11T18:07:00.000-08:00

``Don't put your eggs in one basket'' is the Korean game companies' new catch phrase. Having learned from previous experiences about the danger of making a single, big investment in a blockbuster game, firms are opting for having a lineup of small, casual games that deal with diverse subjects such as life itself.

Major game publishers such as Nexon and NHN are to show off their new games at G-Star game expo starting this Thursday at KINTEX, Ilsan. So far, the list of new games gives the impression that the firms will try to attract crowds with the quantity of new games, if not with their quality.

Nexon, the publisher of the popular ``Kart Rider'' racing game, is to showcase 11 games at the expo including seven new ones. It is the largest number being introduced by a single company.

``We're happy to unveil this many games that we have ambitiously prepared,'' said Min Yong-jae, chief marketing officer of Nexon. ``We are going to provide endless joy to visitors during G-Star.''

Each of the 11 games from Nexon are rather small in scale compared to the firm's previous blockbuster games such as ``Zera,'' which turned out to be a massive disaster last year, but have distinctive features. For example, ``SP1'' is a multiplayer online role-playing game with the historic background of the United States and Europe of the 1950s. Another eye-catching game ``Husky Express'' is a dog sleigh race in the arctic.

Other unique idea includes ``Bubble Fighter'' which features cartoon characters whose job is to shoot each other with water guns. In ``Trash Buster,'' the weapons turn out to be vacuum cleaners ― they suck in everything on the screen, even a passenger car or a house, which will give ``eccentric'' fun to users, according to the company.

Other firms are also trying to diversify their portfolios with a range of small, fun games instead of a few blockbusters.

NCsoft’s ‘AION’NCsoft, the largest game company in Korea in terms of revenue, is to show four games at this year's G-Star.

The centerpiece of its exhibition booth is ``Aion,'' an online role-playing game that falls into the category of the traditional blockbuster. But other smaller games such as ``Point Blank'' and ``Punch Monster'' are to receive equal headlines at the show, a developer of the firm said.

``We focused on `Aion'' only last year. But this year, we are treating other games as important as Aion,'' he said.

Visitors may find more fun once they get out of the booths of the big companies. Studio 9, a game developer for the Xbox 360 console, will set up karaoke booths for its game ``Super Star.'' Ntreeb, a company famous for the popular golf game ``Pangya,'' will unveil a horse racing game named ``Project Ellis.''

There are brand new genres of games to be introduced to Korea for the first time. A fire fighter game, which was developed for educational purposes by the Korea Game Industry Agency, will be unveiled, while IR Robot, a toy robot manufacturer, will display a radio-controlled robot football game.

Social-networking is also a new branch of games getting more attention these days. A Swedish firm named Mindark AB is to bring a virtual economy platform called Entropia Universe. The game, similar to ``Second Life'' in the United States, provides users with a chance to establish their own companies and do various businesses with each other. There is even a cyber currency called PED, which can be cashed into real-world money.

Diversification is a new buzzword on the Korean game scene. The industry has been heavily dependent on two categories of games. The first is the MMORPGs (massively multiplayer online role-playing games) where thousands of users are connected to the same computer server and form a virtual community. In most cases the MMORPGs were based on the medieval European mythological characters such as dragons, dwarfs, fairies, axe-swirling warriors and witches and wizards.

But selling these types of games apparently isn't as profitable as before because there have been too many similar games made by Korean and foreign firms over the past 10 years while the number of hard-core gamers apparently stopped growing in developed nations.

The second category of popular games are the so-called casual games. It is this type of game that has continuously gained momentum over the past few years. Like ``Kart Rider,'' the games can be played in a short period of time without elaborate skills or knowledge, thus firms have found it easier to lure females and a younger audience with them.

One of few blockbuster MMORPGs to be announced at G-Star is one to be imported by NHN. The company has kept the name and the nature of the game a secret, but rumors are that it will be the ``Lord of the Rings Online,'' the online game version of the famous fantasy novel and movie.

``We are inviting one of the world's most prestigious game developers and one of the best-known game franchises,'' said a public relations official of NHN, refusing to give further information.

The ``Lord of the Rings Online'' was produced by Massachusetts-based company Turbine. It was picked as the best game of 2007 at the Golden Joystick Awards last month in the United States. NHN is likely to be the Korean publisher of the game, sources said.

Getting money from Venture Capital

2007-11-08T01:21:00.000-08:00

Howdoes IT strart up get money from venture capital?

It would be a little different issue from MIS. However, many of IT specialists want to get money from the investor? Thinking about this issue will helpful for the MBA students who are interested in building up their own IT start-ups.

From my experience(I have been working for 2 years at venture capital firm and 5 years more at other investment firms), many venture capitalists have background such as finance, law, and marketing and purchasing, etc, which is different from tech industry. Even though, the repeating mistake of presentation is too much focus on only technical issue. Explaining my project is how difficult to realize is not good way to persuade the other party. In fact, the investor is much more interest in how to sell the product after the realization of technology. Therefore, the IT start-up company should present the big picture of the company roadmap rather than just explain technological advantage.

7 Habits of highly effective technology leaders

2007-11-05T03:15:00.000-08:00

As more and more IT or IS is getting important to current commercial firms, it was very helpful to read this article for careful thinking about the issue, 'who is effective IT managers?'
The most rememberable habits aoing those 7 habits was #1 habits; "Business technology leaders focus on business models and processes before they focus on technolgy infrastructure or applications."
From time to time, we can witness this "ineffective managers" who do focus infrastructure or applications before they focus on business models or process. This trends naturally can happen because IT leaders usually have IT background career, so they might not likely take care of "the business model" as a major subject but only "IT infrastructure orIT applications" first, fianlly result in very "ineffective IT systems.

Another symphasized habits was " IT leaders should move toward the creation of business PLAESURE"! No doubt, IT leaders who have this babits may earn the most admirable reputation from the colleagues of the firm they work !

7 habit of highly effective technology leaders

2007-11-03T22:52:00.000-07:00

One of IS key management issues is the IS investment challange - that is, achieve business value from IS. To do this we studied that 4 aspects must be considered.
1)Hardware and software supplier(technology)
2)Business firms which gain value from technology investment.
3)Hard working CEO and Leader to achieve business value.
4)Concerrent legal, social, cultural environment.
This article deals with required necessary habit of technology leader at early 21st century basis. Because business technology leadership is basically changing.
To use effectivly IS, we need understanding about organization, management, technology all.
In this point of view I think we need IT leadership is rather in depth understanding to business model than simple technology oriented thing. Information systems are more than technology.

Testing Voice Recognition Software

2007-10-31T00:40:00.000-07:00

(FSB Magazine) Brooklyn -- Many business owners regularly talk to inanimate objects. Don't believe me? I'm guessing that in the last week alone you've begged your PC not to lose valuable data or implored your notebook to recover lost documents. While we all have one-sided conversations with our tech toys, we generally don't expect them to answer, much less complete tasks simply because we say so. But today's voice-activated software promises to do just that, claiming faster speeds and an impressive 99% accuracy level.
Several years ago I fell and permanently injured the nerves in my right hand, so too much keyboard time can literally cramp my style. Hoping to ease the strain, I recently tested the latest versions of three popular voice-recognition software packages: Dragon NaturallySpeaking Professional 9 ($899), IBM ViaVoice Pro USB Edition, version 10 ($189.99), and the speech-recognition software included in the Ultimate version of Microsoft's new Vista operating system ($399). I tried all three systems on notebooks and desktops running various versions of Windows XP's small-business edition. I used them for everything from dictating e-mail to composing formal marketing pitches. Each system started easily at the click of an icon. But before they would follow my orders, I had to teach them my speech patterns by reading several scripts that appeared onscreen.

While I was generally impressed with their ease of use, I had to be vigilant about the results. Programs would sometimes slow down or speed up, resulting in repetitions as well as missed words. Punctuation was tricky; you need to say "period" at the end of a sentence. And I'm still wondering about the accuracy of those accuracy claims, because each system on occasion offered inventive substitutions for my actual words. ("Melody" became "nullity," and "man" transmogrified to "math," "Matt," and more.) Full disclosure: I admit to deriving a certain childish pleasure from testing - okay, tormenting - my would-be assistants by singing or using off-color language. Confronted with my favorite four-letter expletive, all three applications responded with prim substitutions such as "Oh, flock."

Dragon NaturallySpeaking Professional 9 (nuance.com/naturallyspeaking), which ships with an Andrea noise-canceling headset, is the latest incarnation of the Nuance desktop speech-recognition software formerly known as ScanSoft. The new version features an appealing interface (who doesn't love dragon icons?) and includes a cheat sheet with the most common commands. Dragon allowed me to choose between two narrator voices (I nicknamed them Computer Lady and Earnest Guy), which provided clear instructions. I was told to speak slowly and carefully, like a TV anchor reading the nightly news.

IBM's ViaVoice application (nuance.com/viavoice) came with a simple setup disc, plus British and American English options. ViaVoice ships with the same headset as Dragon, along with a USB connector. Despite initial compatibility issues, I set up the software in less than an hour, and the cheat sheet helped with basic commands. But ViaVoice was slower to establish voice patterns than either of its competitors. It also featured the most irritating icon of all the applications that I tested. Woodrow, the talking pencil? I mean, really. After ten seconds of Woodrow's virtual company, I was tempted to snap the little flock.

Vista's speech-recognition software was the easiest application to set up, although it provided no tips or tricks. Vista picked up most of my slang and intentional mispronunciations. But it seemed to work better with an external headset microphone than with the internal one in my Vaio notebook. Worse, I have so far been unable to banish the software from my desktop If forced to choose a favorite, I'd probably pick ViaVoice (Woodrow notwithstanding) for its excellent dummy-proofing. Still, I think any of the applications could be a gift to entrepreneurs with repetitive-stress disorders, arthritis, or impaired vision, as well as users who are strapped for time or who type more slowly than they speak.

I got an interesting article from CNN.com to share with you guys. I personally think that voice recognition system will be the next issue for the IT development. Not only recognizing simple talks, which we can experience in car navigation and cell phone's voice recognization program, but also in near future, we might be able to use the internet without using the keyboard. Interesting huh? Share some ideas with me.